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Why Newspapers Don’tCover Innovative Startups
Thomas FrostbergEditor-in-chief, Rapidus News service
InJo Fellow, Stanford 2006Host: San Francisco Chronicle
Results
• The majority ofarticles are aboutlisted companies
• Only a handful ofarticles in eachnewspaper dealt withstartups
• Far from all thesecompanies could bedescribed asinnovative
Why “big company” focus?
• Big is Beautiful• Impact on the economy• Interest from shareholders• Easy to get information• Elite persons• Newsworthy
Why is this a problem?
Startups are the next generation of bigcompanies, meaning…
• …exclusive stories = differentiate• …surprising and sensational stories = news!• …writing about the future = being ahead• …often about local companies = recognition• …with global potential = success stories
Newspapers & Medici Effects
Groundbreaking innovations can best be createdin the Intersections were cultures, domainsand disciplines stream together.
This kind of remarkable innovations are calledthe Medici Effect.
Newspapers could better than other media…• …be these Intersections• …and contribute to Medici Effects
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