Local Area Marketing

Debra Templar: Check ups, Tune Ups & Makeovers....It’s in the bag!

Local Area Marketing

Local Area Marketingis about

VISIBILITY

Growing Your Sales

1. Don’t believe everything you hear2. Get closer to your customers3. Become more visible4. Fine-tune your sales skills5. Do NOT micro-manage your sales team

Disgruntled Customers

• Small improvements by businesses are noticed with gratitude

• Once insignificant irritants become insults and reason for disaffection + abandonment

Think Smarter

1. Reinvent Your Business2. Contact Former Customers3. Contact Competitors of Present or Former

Customers4. Call Former Prospects5. Work Your Database6. Team Up with Other Vendors for Joint Sales7. Develop Multiple Revenue Streams

Advertising

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1. The more specific the ad, the better it will pull.2. Features tell, but benefits sell.3. If the merchandise is better, the ad must be

better.4. Beautiful, award winning ads don’t always pull.5. You’ll get tired of the ad, the concept, style or

font at least 6 months before your customer does.

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Advertising Basics

Two most important features in any ad, regardless of what medium you use:

Who you areand

What you are selling

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PROMOTIONS

Successful promotions:• Create curiosity• Give information• Entertain customers• Explore Promotional Ideas• Match the promotion to the customers

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Characteristics of a Good Promotion

• Will it increase sales?• Will it increase awareness of the business?• Will you add new customers?• What kind of publicity will it generate?• How much will it cost?• Will it be fun for both the customers and the

employees?• Is it easy to understand?• Will the promotion create curiosity?• What is the news angle?

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• Use a Promotion Checklist• Data you should develop• Targeted Goals for the promotion• Competitive Promotions• Non-competitive promotions• Holiday + seasonal promotions

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SALES

• You must exceed expectations when a customer walks through the front door

• Reasons for sale• Sale Names• Running a Great Sale• Choosing Sale Merchandise• Advertising and Promoting Your Sale• Preparing Your Store for the Big Event• Analysing the Success of Your Sale

Fish Where the Fish Are...

Social Media:

FacebookTwitterBlogWebsitee-newslettersGoogle BuzzYou-TubeSlideShare

If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday”, that’s ADVERTISING.If you put the sign on the back of an elephant and walk it into town, that’s PROMOTION.If the elephant walks through the mayor’s flower bed, that’s PUBLICITY.And if you get the mayor to laugh about it, that’s PUBLIC RELATIONS.If the town’s citizens go to the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s SALES.

And, if you planned the whole thing, that’s MARKETING!!

www.thetemplargroup.com.au www.twitter.com/DebraTemplarwww.linkedin.com/DebraTemplar

Pic Credits: http://www.istockphoto.com

One of Australia’s leading retailing experts, Debra Templar just hates bad customer service and stupid business practices. So… she’s on a mission to change them – one slideshow, presentation, book, or training session at a time:

"I don't just want to improve how we do business for the customer’s sake but also that we, as business owners, sell more stuff, make lots more profit, and love our businesses back to life!“

E: debra@thetemplargroup.com.auMobile: 0417 532383Skype: debra.templar