Logo Creation Lesson

Logo Creation LessonJesse Baja Enriquez

http://www.thicketblog.com/2007/10/nike-to-tap-inf.html

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Can you identify this logo?

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So, what makes a good logo?Make it simple1. . A good logo is not “too busy” or crowded.

Create a single dominant symbol that is bold and recognisable.

Make your logo in black and white or single colour2. . This way it can be adapt- able and reproduced in newspaper, fax or other simple medium that will require 1 or 2 coloursonly.Addcolourswhenyouhavefinaliseyourdesign.

Make it appropriate for the business3. . Listen to your client. It should be evocative and suggestive of its intended values, branding, communication and service.

Make it work well in all sizes4. . The logo that looks good on billboard must also look good on a business card and pens.

Addresses the target market and stakeholders5. .

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A good logo can stand alone or attached with a logotype.

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The better ones can be a combination of both.

Logo Logotype Logotype in black and white

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What animal or medieval icon can the logo be inspired from?

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How is this similar to an insect?

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Can you devise a logo from this?

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What logo can you create for this humourous product?

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Can you formulate a name for this product?

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Where would you construct a name and logo for this bar?

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Where would you place the logo and signage for this bar?

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Developing a logo can help and improve your project. Without it, providing immediate recognition to your service or product is hard.

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In conclusion the logo should reflect the:

PURPOSE

QUALITIES

VALUES of your products and services.

These are the BRANDING you want to COMMUNICATE

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Let’s try it out....1.

2.

3.

4.

5.

6.

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8.

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a. Songwriter’s Guild

b. Clean & Green Filtered Water

c. Happy House

d. The Whining Satyr

e. Construction by Design

f. CyberBay

g. NZ Community Help

h. Newshound

i. Pegasus Jewellery

Match the number of the symbol to the letter of the appropriate corporate identity.

jessegraphics@yahoo.com

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Thank You !

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