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Los Angeles Animal Services.
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Los Angeles Animal ServicesProject #3
1.1. Logos review
LA AnimalServices
LA AnimalServices
L.A. AnimalServices
LA AnimalServices
Los AngelesAnimalServices
1.2. Logos review
LA | Animal Services
Animal Services
AnimalServices
2 Website+newsletter
Before
BeforeBefore
After [I’m not to thrilled with removing the content boxes at the bottom. For lost cat, I’ve tried different ways i.e color etc..
SUMMER 2011
Adopt a new friend !
Coupons!!!
Let’s party!
Your Closest Locations
Dog parks?
Veterinarians?
Shelters?
Before After
2. Letterhead
A letterhead to create again more awareness and professionalism.
Date: August 20th, 2011Address: 3333 Berkeley Avenue
Los Angeles CA 90036
Dear Ms Bage,
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribu-tion of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their de-fault model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).
Sincerely.
Ms Brenda Lane
6th Street AvenueLos Angeles, CA 90006
P 323 455 0908F 323 455 1222www.laanimalservices.org
Front Back
BLane
Introduction
Los Angeles Animal Sevices is a governemental base association.
MissionTo promote and protect the health, safety and welfare of animals and people.
VisionWe envision the day when every pet born has a good home and is cared for all its life, and no person is ever endangered by an animal.
ValuesWe value each employee, volunteer and partner contributing to the professional delivery of excellent customer service and the humane treatment of animals, in an atmosphere of open, honest communication, predicated on our respect for and trust in each other.
GoalsBetter communication to attract more people to adopt an animal, but also to volunteer and donate.
Strategy Redesign their online identity as a start.
ConceptKeep the same values.
1. LogoProcess
I tried different directions for the logo. I tried logo with images of pets and a big animal as well as typeface logos.
LA Animal Services LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
LA Animal Services
FUTURA, medium
GILL sans, regular
KieviOT sans, regular
Humanist 777 BT, bold Animal Services
Gothamcondensed, bold Animal Services
L
LHammerFat, regular Animal Services
HoosickFalls, regular Animal Services
Interstate cond mono, regular Animal Services
Serifa, 55 roman Animal Services
Serifa, 55 roman Animal Services
L
L
L
Identity
Identity
1. LOGOProcess
2. LOGOPrimary Lock-up
2. LOGOSecondary Lock-up: Full Name
Identity
2.1. LogoPrimary lock-up
The logo is a symbol that represents a direct connection with animals. It reflects what LA Animal Services represents i.e. not only a pet adoption service, but also the protection of wild animals. In additiont is easily recognizable.
2.2. LogoPrimary lock-upColor
Besides, black and white, brown and orange colors have been used. It gives warm and earth tone base.
3.1. LogoSecondary lock-up:Full Name
Moving further, to reinforce the brand, it is imortant to use the name.
Typeface: Garemond Pro, bold caption
3.2. LogoSecondary lock-up:Full Name Color
Besides, black and white, brown and orange colors have been used. It gives warm and earth tone base.
Interactive
Interactive
1. Website
2. App
3. Newsletter
Interactive
1.1. WebsiteLanding page A: Side Navigation
The side navigation is an option that many users prefer because people are used to it from a young to an old generation.
This page offers 1 big image with the main topic on it. Plus 2 vignettes with secondary information.
1.2. WebsiteLanding page B: Top Navigation
The top navigation offers more appealing to the eyes. It offers more space. The main image is bigger. The emotional impact is even more powerful. In addition, the space allows more information to fit in.
This home page offers 1 bigger image, and 3 medium vignettes.
1.3. WebsiteTemplate (landing page A)Ex: About Us
The sub-navigation bar gives the breakdown of where you are on the website. This page provides a large space for written content.
1.4. WebsiteTemplate (landing page B)Ex: About Us
The sub-navigation bar gives the breakdown of where you are on the website horizontally. This page provides a large space for written content but also for futher information and imagesw.
2. AppWhat Pets are Available?
Los Angeles is big. Shelters are far and far from each other. You spend a lot of time in your car. You basically gets frustrated. This cell phone application is a the perfect solution. It allows people to check directely from anywhere they are what type of animals are available for adoption.
It gives alerts too when it matches your whishes.
LA Animal Services Pasadena Humane ...
Paws LA ...
North Figueroa An ...
German Sheperd res ...
German Sheperd res ...
Animal rescue Pico ...
Pasadena Humane Society
Birds
Cats
Dogs
Rabbits
Hamsters
Reptiles
Pasadena Humane Society
American Bull Mastiff
American Bulldog
Australian Bandog
Auvergne Pointing Dog
American Pittbull Mixte
German Sheperd
Pasadena Humane Society
American Pittbull mixte1 available
3. Newsletter
The newsletter is a great way to create brand awareness and to stay connected with your audience.
Stationery
Stationery
1. Business card
2. Letter
Stationery
1. Business card
The business card is very flexible. The color above can be applied.
Brenda LaneMarketing Director
6th Street AvenueLos Angeles, CA 90006
E blane@laanimalservices.orgP 323 455 0908F 323 455 1222 laanimalservices.org
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