View
218
Download
2
Category
Tags:
Preview:
Citation preview
MOON CAKE(ECONOMICS PROJECT)
Vanessa Lam (18)
Janice Chan (5)
Karen Lam (19)
Phoebe Lo (25)
Ruby Tin (33)
Sharon Wong (38)
WHAT IS MOONCAKE? Chinese pastries traditionally eaten during the
Mid-Autumn Festival for lunar worship and moon watching. regareded as in indispensable delicacy on this
occasion represent reunion of the family round or rectangular in shape
FROM WHEN WE STARTED TO EAT MOONCAKE?
People said that in the yuen dynasty, they put slips inside the mooncake for sending messages.
Snowy mooncake
Ice-creak mooncake
Traditional mooncake
more expensive more new flavour western style + chinese style different textures new element more suitable for teenagers more attractive modern different combination
more popular among elderly traditional have the real taste of moon cake can call back the memory about
mid autumn festival share with family have lotus seed paste the traditional chinese people
think that eating the mooncake can grant us peace
(68 interviewees)
ANALYSIS Most of the people buy mooncake before the
mid-autumn festival Reasons that people do not buy mooncake
They received from others as a gift (most of them)
They do not eat mooncake
ANALYSIS People buy mooncakes which are cheaper They also concern about the feature of the
mooncake and the kind of mooncakeTraditional mooncakeSnowy mooncakeIce-cream mooncake
Public praise is another important factor
ANALYSISPeople prefer traditional mooncake -
MaximsThey are also interested in the modern
mooncakeSnowy mooncake – TaipanIce-cream mooncake – Haagen-Dazs
ANALYSISMore the half of the interviewees think
that the price of the mooncake isn’t reasonable
A bit expensive
WHY THE MOON CAKE'S PRICE DECREASES AFTER THE FESTIVAL?
People usually buy moon cakes to celebrate the Mid-Autumn Festival
Just a few people really like eating moon cakes It is a tradition for people eating moon cake before the
festival The companies start to have discounts on or before the
festival
This is their peak season for the company to earn money From the data provided, we can see that a lot of
companies sell coupons and have discounts around a week before the Festival
This is their skills to make profit and promote the moon cakes
LINE OF ARGUMENT 1. It is an annual celebration 2. It has great fun to eat mooncake on this day3. Mooncake is a symbol for mid- autumn
festival
There is no substitute other than mooncake
4. Many Chinese families want to celebrate for the mid- autumn festival by buying mooncakes
5. Share with their relatives and friends6. Gifts for colleagues, companies, customers…
Huge demand for mooncakes before the mid- autumn festival.
THEREFORE… The market demand is huge A surge in demand for mooncakes There’s only limited supply of mooncakes before
the mid- autumn festival The prices of mooncakes are more expensive
before the festival
IN CONCLUSION
The price of moon cakes are a little bit expensive However, people wants to celebrate Mid-Autumn
festival buy moon cakes huge demand of moon cakes price rise
After Mid-Autumn, people do not need moon cakes anymore No one buy price decrease
THE END
Recommended