M sc advanced food marketing finding info

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Julia Robinson, Assistant Librarian for SAgE

MSc Advanced Food Marketing: Finding Resources for Research

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Overview

Today: Finding Resources for Research

Search strategies Library Search Databases and e-journals Open Access resources

Next week: Managing Citation and Referencing

Keeping up-to-date (citation alerts and RSS) Good practice guidelines for referencing Introduction to EndNote

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Seven Pillars of Information Literacy

©SCONUL 2007 Seven Pillars of Information Literacy model. Available at: https://www.sconul.ac.uk/groups/information_literacy/diagrams.html. Accessed: 16th October 2012.

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Different kinds of information

Information resources

Books

Ebooks

Journal articles

Newspapers

Conference papers

Theses

Standards

Government reports

Internet

Maps

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Information overload?

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Search strategy

• Books• Journals• Market data• Statistics• Official docs

• By date• By language• By type

• Broad and narrow terms

• Related terms• Synonyms

• Spellings

• Logical connectors (AND, OR, NOT)

• Truncation (conserv*, wom?n)

HOW Search

techniques

WHAT Keywords

WHERE Appropriate

sources

WHEN Limits

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Start by breaking down keywords

consumer

buyer

customer

public

behaviour

behavior

choice

attitude

functional

health

medicinal

fortified

foods

products

perishables

cereals

Consumer behaviour and functional foods

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Move on to where, when and how

Identify information need

Set scope and limits

Use appropriate sources effectively

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Choosing and using Library resources

Library Search• Books, ebooks, journal articles, eprints

Subject databases• Journal articles and conference papers

Specialist resources• Market data and newspaper content

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Full and mo

Improved searching with Library Search

http://libsearch.ncl.ac.uk

Includes data from the Library catalogue and a range of electronic resources

Full & mobile views

Warning! Not all our resources are covered

by Library Search

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Understanding databases

EJ Collection: Single publisher

Science Direct

Easy to use

Frequently full-text

Only one publisher

Database: Multi-

publisher

ScopusWeb of

Knowledge

Cover many subjects

Not usually full-text

Look for the

button

Database: Subject specific

CAB AbstractsPassport GMID

Lexis Library

Not usually full-text

Look for the

button

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Recommended resources for your subject

http://libguides.ncl.ac.uk/Foodmkt

Our electronic resources are available any time, anywhere

RAS – Remote Application Service https://ras.ncl.ac.uk/

Use Library Resources folder

Library Web pages & Library Guide for Food Marketing

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Open Access resources

Institutional repositories• ePrints (http://eprint.ncl.ac.uk/) • eTheses (https://theses.ncl.ac.uk/dspace/)

Subject-specific repositories• OpenDOAR (http://www.opendoar.org/)

Open Access journals• DOAJ (http://www.doaj.org/)

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Inter-Library Loans (ILL)

50 requests (@£1.50) per year

Distance access, use Web ILL

• Credit your account – in person, by post, by phone.

• Login to the Library catalogue (link in Library Search)

• Select Inter Library Loan tab

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Using other libraries

• http://www.ncl.ac.uk/library/about/access/joining/sconul/extra.php• Access and borrowing

SCONUL Access Scheme

• http://www.access.sconul.ac.uk/members• Borrowing rules vary

Check which libraries participate

• http://www.access.sconul.ac.uk/users_info• Collect SCONUL Access card

Register here first

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Help and support

http://libguides.ncl.ac.uk/Foodmkt

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Activities for today – compare and contrast

Plan your search strategy• Breakdown your keywords• Set your scope and limits

Library Search• Find books, ebooks and journal articles (search everything)

Scopus• Find journal articles and conference papers

Specialist resources• Choose a relevant resource from the Library Guides

Open Access resources• Search OpenDOAR or DOAJ