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MaaS movement?

Jonathan Bray

Smart Transport Conference

18th September 2019

The future of MaaS is up for grabs

‘MaaS could be a system that steers people towards use of cars or away from them. It could make travelling easier for all, no matter their income, disability or location or it could make mobility easier for tech-savvy, city centre dwellers and harder for those who are already excluded and marginalised. It could be a great concept that takes off at scale or one that people don’t need or want in practice’

Let’s talk about money

Let’s talk about data

Let’s talk about cities

Washington DC

Rail Delivery Group

Hannover

Amsterdam: Focus on peoples needs

• Focus on the demand side, not the supply side

• Figure out why people travel the way they do

• Help them find shared solutions to their needs

• Challenge innovative mobility concepts to meet these demands.

Amsterdam: clear goals and scalable

A viable alternative for the use of private car

• Decrease Car use

• Increase customer satisfaction

A scalable solution

• Happy Customers

• Self sustaining Business Case before 2021

Amsterdam: Focus on the right place

• Business district – 40.000 employees and growing

• Mixed area, growing number of inhabitants

• Very well connected

• Road works Zuidasdok 2019-2028

Amsterdam: Co-create with large employers

• Work-related traffic big portion of daily travel

• Dominant during rush-hour

• Focus on sustainability & health

Amsterdam: Data and Learning

• Open access

• Open data optimizes efficiency

Sharing the knowledge with the government

• Learning government, effective measures