Magazine Readership

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The world changes, yet magazines are more popular than ever. In fact, 93% of all Americans read magazines. And research shows* that recall of magazine advertising has increased 13% in the last five years. Better yet, response to magazine advertising is up 10% in the same time period. Isn’t it time to put the power of the three Rs to work for you? Contact your HOMES & LAND Publisher today.

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* Source: VISTA Norms - January 2009 – December 2009. Starch Adnorms December 2009 – March 2010. Findings Published in the Magazine Handbook 2010-2011 edition on pages 30 and 75 and online at www.magazine.com/handbook.

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So-called “experts” lump all print into one category and then bluster that Print Is Dead. The facts tell a different story. It is true that newspaper readership has declined 18% since 1994*. However, the audience for magazines has increased, even during the period when the Internet became popular. From 1994 until 2008 the readership of magazines increased from 166 million to 188.9 million, a gain of 13%.**

That’s because magazines deliver targeted content to a target audience. If you’re interested in reaching active homebuyers and sellers, Homes & Land can help.

All “Print” Is Not the Same

Sources: *Newspaper Advertising Association of America 1994 - 2007 **Mediamark Research Inteligence 1994-2008 HL7118

million

million

million

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magazines

newspapers

140

160

180

200

1994 2008

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Magazines deliver more impactand value for your advertising dollar.

Source: BIGresearch, Allocating Media by Influence

As reported in Adervertising Age, April 26, 2004Source: BIGresearch, Simultaneous Media Usage Study (SIMM14), June 2009

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In challenging economic times, you face tough decisions about how to spend your advertising dollars. As USA Today’s small business expert Steve Strauss points out, “Print advertising continues to offer great benefits not shared by its online counterparts.” Call your HOMES & LAND Publisher and discover how magazine advertising can jumpstart your career!

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Magazines deliver the strongest return on investment compared

to other types of advertising.Source: Media Generations

Still need a reason to advertisein magazines? Here’s 5.

92% of all US adults read magazines.

Source: Experian Simmons

Magazines are highly targeted with no wasted circulation.

Magazines excel at branding.

Magazines drive web search traffic more effectively than any other medium. Source: BIGResearch