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Primary Goal O To expand and highlight the information consumers need most when making food choices O It is NOT meant to tell people what they should be eating
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Making Changes to the Nutrition Food
LabelKristen Webbers
NUTR 626June 23, 2014
Two Proposed RulesO 1. Update nutrition information
based on nutrition science and the update label design to highlight important information
O 2. Change serving size requirements and labeling for certain package sizes
Primary GoalO To expand and highlight the
information consumers need most when making food choices
O It is NOT meant to tell people what they should be eating
Why is it Necessary?O FDA first issued regulations in 1993
O U.S population profile has changed
O Updated information on:O nutrient definitionsO reference intake valuesO analytical methodsO dietary recommendations
“The current nutrition label has served us well
for the past 20 years, but we must be sure that what is iconic doesn't
become a relic," says FDA Commissioner Margaret A.
Hamburg, M.D. "The proposed changes to the
Nutrition Facts label should make it easier than ever to judge a food by its label and reflect the latest evidence on how what we
eat affects our health."
What is Different?O Greater emphasis
on ‘calories’ – larger, bolder type
O ‘Added Sugars’ O Calories from fat
no longer listedO Number of
servings per package is more prominent
O Amount per serving will have actual serving size listed
O Updated serving size requirements
O Updated Daily Values
O Potassium and Vit D required
"The proposed new label is intended to bring
attention to calories and serving sizes, which are important in addressing these problems. Further, we are now proposing to
require the listing of added sugars. The 2010 Dietary Guidelines for
Americans recommends reducing calories from added sugars and solid fats.” -Michael Landa,
director of FDA's Center for Food Safety and
Applied Nutrition
Obesity Working Group (OWG)
O August 2003O Created to develop an action plan
covering the critical dimensions of the obesity problem in America
O Principle aspect develop approach for enhancing and improving food label to help consumers prevent weight gain and reduce obesity
Single-Serving Containers
Dual Column Labeling
RACCs - Reference Accounts
Customarily Consumed
Current EffortsO “Read the Label”
Youth Outreach Campaign, 2007
O Front-of-Package (FOP) Labeling Initiative
O FDA website resources
Future ImplicationsO Consumer education efforts
O FDA consumer research to produce action
O Implementing school health programs
O Community outreach
FYIO Public comment period has been
extended to August 1, 2014
ReferencesO http
://www.fooddruglaw.com/2014/03/04/fda-proposes-significant-changes-to-raccs-and-serving-size-requirements/
O http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm387114.htm
O http://www.fda.gov/ForConsumers/ConsumerUpdates/ucm334749.htm
O https://www.federalregister.gov/articles/2014/03/03/2014-04387/food-labeling-revision-of-the-nutrition-and-supplement-facts-labels
O https://www.federalregister.gov/articles/2014/03/03/2014-04385/food-labeling-serving-sizes-of-foods-that-can-reasonably-be-consumed-at-one-eating-occasion#h-42
O http://www.fda.gov/Food/IngredientsPackagingLabeling/LabelingNutrition/ucm281746.htm
Cost AnalysisBenefits Costs Net benefits
Present Value (PV): O 3% $31.4 $2.3 $29.1O 7% $21.1 $2.3 $18.8Annualized (3% PV Amount) O 3% $2.0 $0.2 $1.8Annualized (7% PV Amount) O 7% $1.9 $0.2 $1.7[$ in billions 2011]
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