Making Language Learning Fun

M A Y 1 4 T H , 2 0 1 4

M A K I N GLANGUAGE LEARNING

VoxEdu aims to revolutionize online language-learning by providing fun, speech-based content via a powerful

distribution platform.

The Mission Statement

MBA @ Berkeley, MS Engineering @ Rutgers

The Team

BS Economics @ Duke MS, Risk Mgmt @ Univ. of HK

C E O & P R E S I D E N T V P M A R K E T I N G A N D E N G A G E M E N T

Serial Entrepreneur. Expertise in Networking, Telecommunication, Speech Recognition and SaaS-based applications.

Aaron Huang Kash Mitra

MS @UCSC, BTech@ IIT Kharagpur

D I R E C T O R O F M O B I L E P R O D U C T

Ashwani Kumar

Experienced mobile developer and product manager, with expertise in algorithmic development. Entrepreneurial experience in app development and top ranked in hackathons.

Experienced B2C and B2B product and marketing executive. Co-founded Bunchrewards, an online gamified rewards portal.

Speech Recognition: Ananth Sankar – Microsoft Corporation

Tarun Pruthi – Senior DSP research engineer at Starkey Corporation

Web Architecture: Sapan Panigrahi – VP of Engineering - Workday

Jey Michaelraj – Large scale architecture design, Engineering leadership in developing software products

Advisors

Business Strategy: Ramani Narayan – Serial Entrepreneur, Co-Founder Ribbit, Syndeo

Corporation, Junction Inc

Apps and Gaming: Rajeev Behera – Mobile Producer at Disney Playdom

Albert Chen – Assistant Professor of Game Design and Development at Cogswell Institute

Sebastian Dragnea – CEO, Co-Founder, IMR Labs, a digital design and development studio focusing on social and mobile apps and games

Advisors

Collaboration for speech recognition engine Dr. Kishore Prahallad – (Phd CMU) Associate professor IIIT Hyderabad,

Professor Mahadev Prasanna – SpeechWarenet- IIT Guwahati, India

Speech-based language learning apps Nikhil Bhendawade – (B Tech) B.I.T.S, Pilani, India, Speech recognition

development consultant

Platform Development Sovran, Inc.

• 3 Key Web Architects with 15+ years experience • Mobile App Engineering team with 7+ years experience

Partners

THE PROBLEM

Expensive‘DIY (Do it Yourself)’ Programs Lack of qualified language tutors nearby Lack of mobile & web-based language-learning

experiences with high-quality and engaging curriculum Lack of speech-enabled platforms focused on helping

users pronounce foreign languages Lack of fun and social mediums for learning languages

focused on relevant real-world situations

The Problem

THE VOXEDU SOLUTION

The VoxEdu Solution

SPEAKSpeech

recognition engine with Proprietary Applications

FUNGamification of

content on apps

LEARNPlatform for

speech-based apps and curriculum

VoxEdu Proprietary & Confidential

Open-Source Acoustic Model (Sphinx)

Speech Recognition Engine for Customized

Application

Web and Voice Interactive Applications Platform

Customized Language Dictionaries

The VoxLingo PlatformVoxEdu’s proprietary text and speech-based content distribution platform

VoxEdu Proprietary & Confidential

Third Party AppsFirst Party App – Speech-Based

Language Learning

Application

Wearables Mobile

Telephony Web

13VoxEdu Proprietary & Confidential

Language Learning

Application

Wearables Mobile

Telephony Web

Language Learning

Application

VoxLingo will power VoxEdu’s

first party Edu-gaming App

Key Features:• Refined pronunciation

practice• Interactive text and

speech-based learning• Personalized real-time

feedback• Social collaboration

The VoxLingo Platform

Benefits:• Proficiency in verbal fluency• Data-driven learning and

feedback• Online group learning

models • Access to 3rd-party tutors

and partners• Lower cost, scalable access

for millions • Voice-driven commands for

other killer use cases

VoxEdu’s proprietary text and speech-based content distribution platform

Unlock new missions as the user masters text and voice

based lessons and gains proficiency

Offer mission-based learning with immersive situational and cultural storyline

Hook users with situational lessons that address

immediate language-learning needs through a rich storyline

Edu-gaming app concept

Provide on-demand language content with real-time pronunciation feedback

Enable social mechanics with leaderboards, access to qualified tutors and unique arenas for group collaboration and interaction

Real-time feedback on performance and

progress, including pronunciation accuracy and progress reports

Go head-to-head with an avatar or friend to improve pronunciation and

recall

Encourage competition to enhance language retention and enable users to practice in a safe virtual environment before they speak in public

THE MARKET OPPORTUNITY

$58+ billion Worldwide language-learning market in 2011 (English is 62% of the total market)

$6+ billion E-language learning market in 2011, with a 25% projected growth rate

500M+ people learning English today and growing to 2 billion in the next 10 years

$2.5B, or 7.3% of the total English language learning market will be E-language by 2016

47% of students polled stated that they didn’t practice or have sufficient opportunities for practicing conversational skills when studying a language

$7.5B Edu-gaming market by 2017

*Source of market data: - Ambient Insight Report 2012, Myngle and GSVAdvisors

Market Size

500M+ English Learners & 400M+ Spanish Learners

Students

Business Travelers

Immigrants

Casual Learners

Govt. agencies

Educational Institutes

Corporate Enterprises

*Source Myngle

Target Market

23Source The Next Web

“The potential for voice in apps is immense. An instance is including it in language learning apps as an aid to handicapped users. In the future, wearable devices will fuel adoption of speech in mobile apps…developers need to start considering whether and how to add speech control to their apps to stay competitive.” - Rajat Harlalka, The Next Web

GO TO MARKET

The VoxLingo PlatformLaunch into full service layer for Mobile and Web

Mobile

ntFirst Party App – Speech-Based

Language Learning

Application

The VoxLingo PlatformScale and grow apps and languages to different marketsOpen up VoxLingo to 3rd-parties

Mobile

ntFirst Party Apps – Speech-Based

Language Learning

Application

Third Party Apps

The VoxLingo PlatformBecome device agnostic with SDKs and libraries

Mobile

ntFirst Party Apps – Speech-Based

Language Learning

Application

Third Party Apps

Wearables Telephony

MVP (Testing) Growth (Scaling)Organic / Word of Mouth x xSocial / Viral Mechanics x xContent Marketing (Blog/PR/Social Media)

Certified Language Teachers x xPartnerships • Educational Institutes• Corporations

Paid Mobile User Acquisition xSEO/SEM xInternal Cross Promotion x3rd Party Publishers (EduTech niche)

3rd Party App Developers x

Growth Channels

B2B Model: VoxLingo• Revenue share for 3rd party developers and

institutions• Licensing agreements• Standard SaaS usage-based models

B2C Model: First party edu-gaming app• Freemium • In-app purchases• Revenue share with publishing partners

Business Model

Language Learning 1.0

Language Learning 2.0

Social + Gamification

Text-Based Content

Speech + Text Based

Content

*Source: Ambient Insight 2012

Competitive Landscape

FINANCING

Working Capital

Expense % of Working CapitalFounders Salary 15%Back-end:Platform Development

Front-end:App Development / Content

Cloud Operations 10%Marketing / Growth 15%

Ask: $600k at $5M ValuationSources: Angels + Friends/Family

Current Monthly burn: ~$6500Post Raise Monthly burn: ~$20000

Projected Series A: June 2015

Funding

THANK YOU!Find us on AngelList

Contact: aaron@voxedu.com

APPENDIX

THE NUMBERS

FY2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

Revenue - $125 $3,629 $11,003 $24,315 $50,744

Cost of Goods Sold $3 $66 $1,146 $3,299 $7,096 $13,943

Gross Margin $ -$3 $59 $2,483 $7,704 $17,219 $36,801

Gross Margin % - 47% 68% 70% 71% 73%

Total MG&A $378 $1,876 $6,202 $11,386 $15,584 $20,884

Net Income (Loss) $ - After Tax -$378 -$1,817 -$3,719 -$3,681 $1,047 $10,187

Net Income (Loss) % - After Tax - -% -102% -33% 4% 20%

All numbers are in $ thousandsP&L

FY2014 FY 2015 FY 2016 FY 2017 FY 2018 FY 2019

Beginning Cash Balance 7 -313 -2,153 -5,729 -9,556 -8,467

Cumulative Operating Cash

Flow-676 -2,515 -6,092 -9,918 -8,829 1,386

Investment 58 +TBD TBD TBD TBD

Ending Cash Balance -313 -2,153 -5,729 -9,556 -8,467 1,749

All numbers are in $ thousandsCash Flow

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