Malali Busquets How to Monetise Data 12 th November 2015

Malali Busquets

How to Monetise Data12th November 2015

• What is Big Data?

• The power of Big Data

• Value of Big Data

• Job Board Challenges

• The World of Data (Case Study)

• Can Data be monetised?

• Q&A plus Debate Session

How to Monetise Data Workshop

Summary

Big Data is considered one of the TOP 5 Game changers set to improve the global economy…

Big Data and advanced analytics have the potential to raise efficiency and create

value.

Source: McKinsey Report- Game Changers: Five opportunities for economy growth

What is Big Data?

Complicated?

What is Big Data?

Expensive?

What is Big Data?

Lots of meetings?

What is Big Data?

The Power of Data

in the Insurance Industry

The Power of Data

Source: Bernard Marr Big Data: Too Many Answers, Not Enough Questions

in Retail

Opportunity

Capability

Market Confidence

Value of Data

Size of data

doesn't matter

It’s how you use that Data to make

intelligent decisions

Data driven decisions

Hidden Patterns Engage with your customers

Unlocking hidden value in your data

BIG VALUE BIG DATA =

You

Market

“Have a BIG

dream… but focus

on the fries”

Richard McDonald

Job Board Challenges

Job Board Challenges

Challenges

Market Share

Knowledge about the market

Publishing Behaviour

Job Board Challenges

Challenges Publishing

Behaviour

Biggest Sectors Growth Periods

Full offers

New clients Prospects

MarketYour Performance

Strategic Analysis against the

market

Market Performance

Key Account Behaviour

Market Positioning

Can data be monetised?

Market Penetration Sales Opportunities Weak Points

Can data be monetised?

Can data be monetised?

The World of Data

Identifying smaller Companies

Understand their key clients´ job posting behaviour

Understanding the market

The World of Data

Colombia

Identifying smaller Companies

The World of Data

Mexico

Understand their key clients´ job posting behaviour

Evolution of offers + market

The World of Data

Philippines

Understanding the market

$

Opportunities

$

Result

Can data be monetised?

Thank you!!

www.jobmarketinsights.com

Malali Busquets@ mbusquets@jobisjob.com

Q&A

Unlock Hidden Value in

your data

• What challenges are job boards facing regarding Big Data?

• How many of you (job boarders) believe that data and using data smartly is/or can be a part of your business?

• Good vs Bad Data

• How many of you use data currently and what type of data?

• How well do you know your data?

• Do you think that clients are interested in data and the Insights that can be generated? Would they pay?

• What 3, 4, 5 data sets do you think client would like today and in 2 years’ time?

• If you’re not interested can I ask why?

• How easy or not is it for you to get data?