Managing our Energy Transition · ECA-UMR Solar and Battery Research (May 2016), p 12 ECA-UMR...

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Managing our Energy Transition

7 June 2019Rosemary Sinclair AMChief Executive Officer

Community dissatisfaction is well founded

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Source: ACCC Retail Electricity Pricing InquiryPreliminary Report

Evolution of Energy

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“I would prefer my six cents of power, sorry my units of power, which aren’t six cents, to go into my community. I get six cents from [energy retailer], but if I get 25 cents because I gave it to you because you have fallen on hard times, well I’m delighted.”

Attendee, ECA Regional Listening Tour April-June 2016

Consumers driving change

ECA-UMR Solar and Battery Research (May 2016), p 12ECA-UMR Research

Now and next…manage my costs and give me control

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Reducing household energy bills

Becoming less dependent on mains electricity

Being able to get a feed-in-tariff for feeding …

Government grant schemes for installing…

Protecting the environment

Adding to the house's resale value

Recommendation by a friend or family

The fact that your neighbours had it

Factors contributing to decisions to install solar PV

Strongly agree Mostly agree Mildly agree

Energy Consumer Sentiment Survey Dec 2018

Consumers are willing partners in transformation

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4240

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NSW VIC QLD WA SA TAS ACT SEQ Business

Energy use reduction campaigns

Reduce usage without an incentive Reduce usage if incentivisedNot change usage Not sure

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Our vision for the market

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ECA promotes these three advocacy principles as the basis for better consumer outcomes.

Affordable

Optimised

Individualised

Better consumeroutcomes

Moving beyond the ‘trilemma’ – three parts to consumer focused outcomes

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Industry Dimension Consumer Attribute

AffordableThe industry can only regain trust by addressing prices

SatisfiedPaying no more than they need to for the service they want

IndividualisedInformation and services to meet consumers where they are

EngagedConsumers can engage on their terms

OptimisedSystem decisions include consumers and their assets, rewards, prices and decisions

ConfidentThat the markets/systems are working in their interests

Complex Change

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The Energy Charter … whole of system thinking to win the trust to transform

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Source: The Energy Charter

Thank you

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