Mark Oborn BACD Presentation

What we will look at

• Marketing Theory/Understanding your customers

• Facebook

• Twitter

Marketing Theory

How customers evaluate a service

• The physical evidence

e.g. staff, website, phone

• Reliability Ability to perform ‘the promise’

dependently and effectively

• Responsiveness

Willingness to help customers

• Assurance Knowledge of employees and ability to inspire trust

• Empathy caring and individualised attention to the customer

What is ‘Social Media ‘Marketing?

A conversation

Relationship marketing…

..not transactional marketing

Relationship marketing

• Actor Bonds

• Activity Links

• Resource ties

Give them what they want!

Health information and advice

Facebook

Facebook UK# Country Users Change (± %) Pen.

1 United States 155 981 460 +4 548 560 3.00% 50.28%

2 Indonesia 40 829 720 +410 860 1.02% 16.80%

3 India 38 045 000 +1 623 360 4.46% 3.24%

4 United Kingdom 30 481 300 +143 860 0.47% 48.89%

35% older than 35 years old =

10,668,000

Nice work guys

INSIGHTS

Facebook

Social Plug-ins

Facebookadverts

Twitter

Share the Love!

Your GREAT content

Twitter

@follower1

@follower2

@follower3

@follower4

@follower5

@follower6

Twitter RT@yourname

@followers of follower1

@followers of follower1

@followers of follower1

@followers of follower1

www.markoborn.com

@markoborn

Facebook.com/dentalmarketingonline

Blog.markoborn.com

info@markoborn.com

www.markoborn.com/bacd.pdf