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Target Markets & Segmentation
Presented by Lindsey Fair
mass marketing
differentiation
positioning
positioning differences
21/02/11
how does “everyone” (MASS) become a segment, or a smaller piece of the pie?
segmentation
niche
21/02/11
geographic
demographic
21/02/11
socialgraphic
21/02/11
psychological
21/02/11
behavioural
21/02/11
industrial
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