Market Analysis Report BDI3C. Format of Report Section I: Introduction Section II: Summary of...

Market Analysis ReportBDI3C

Format of Report

Section I: Introduction Section II: Summary of survey

results Section III: Characteristics of

potential target market Section IV: Conclusion Appendices

Section I: Introduction General Introduction includes:

Product/service idea Name & Main Functions

Opportunity you have identified for it Whether your analysis has shown it will

succeed or not

Introduction ExampleThe Mighty Widget is a new,

indestructible bolt made of pure titanium. Used to fasten steel girders together in constructing high-rises, the Mighty Widget also makes a fabulous table decoration. Detailed market analysis carried out over the past two weeks has indicated that there is a healthy market for the Mighty Widget in Hong Kong, particularly in the construction industry which has seen a recent increase in on-site accidents due to regular bolts breaking.

Section II: Summary of survey results4-6 paragraphs DemandDemand: Is there sufficient demand for

the product/service? USE GRAPHS TrendsTrends: Are there current trends that

support your product/service idea? USE GRAPHS

CompetitionCompetition: Who is the potential competition?

Competitive AdvantageCompetitive Advantage: What makes you different from your competition?

Embedding Graphs in WORD While creating the Word document,

cut and paste the graphs from Excel into the word document

Right click on picture Use the “format picture” option and

then the “layout” tab to have text flow around picture

Embedding Graphs in WORD e.g.

While our consumers have increased their spending in the past two years, the greatest portion of that spending has gone to the entertainment sector (after the necessity of food).

As market trends from recently published government white papers support this finding, this is an obvious indication that the entertainment sector is ripe for more products and services. The timing is right for an innovative idea like FunShop.

Spending Patterns

Clothing20%

Transport'n13%

Entertain't27%

Books / Stationery

7%

Food33%

Section III:Characteristics of potential target market 1 paragraph Describe your “typical” customer Use graphs from your surveys as a

visual This accomplishes several things

Shows the reader visually what you are describing

Shows you have done the research and that your conclusions are valid

Looks professional

Section IV: Overall Conclusion 2-3 paragraphs Is the product viable? i.e., will it sell?

Why/why not?

Supported by your survey results What changes should be made to it

so that it will sell better? Supported by your survey results

Appendices

Blank survey

Survey tally sheet

Evaluation Rubric