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Purpose of this Document:
• The business transformation is an enabler in the creation of a new IKEA Canada. We are
committed to this journey, guided by our values, true to our roots, and ready for the future.
We are on this journey together.
• The purpose of the Market Matrix document is to provide clarity to our Market teams
(store/CFF/CSC units), in order to build partnership with their colleagues here in Canadian
Service Office. The Matrix partner should be the first point of contact by the Markets when
there is need for support or collaboration regarding their specific area(s) of expertise.
Market Setup
Country Area - West
Market Manager -Calgary
Market Manager -Edmonton
Market Manager -Coquitlam
Market Manager -Richmond
Market Manager -Winnipeg
Country Area - Central
Market Manager -Burlington
Market Manager -North York
Market Manager -Etobicoke
Market Manager -Vaughan
Country Area - East
Market Manager -Halifax
Market Manager -Boucherville
Market Manager -Montreal
Market Manager -Quebec City
Market Manager -Ottawa
Central Fulfilment CDC/DS/ESP
Central FulfilmentUnit Manager -
Mississauga CDC
Central FulfilmentUnit Manager -Vancouver CDC
Central Fulfilment Unit Manager -
Brossard DC/CDC
Central Fulfilment Unit ESP Manager -
Kleinburg
Market
Market Steering Team
Market Manager
Logistics Manager
Communication Responsible
Business Navigation/ Operations Manager
Sales ManagerPeople & Culture
Manager
Comm-In Manager
Customer Relations Manager
IKEA Food Manager
Danielle BeauchesneCountry Food
Manager
Taralisa BarrettCountry Customer
Manager
Kathy DaveyCountry HF&RD
Manager
Multiple Matrix Leaders*
Market Area P&C Manager*
Eithne LavinCountry Selling
Manager
Randy GattCountry Business
Navigation Manager
Xiaoling FuStore Fulfillment
Operations Manager
Service Office Matrix
Market*See next pages for further details
Multiple Matrix Leaders*
Central Fulfilment Unit
Manager
Unit P&C Manager
Warehouse Manager
Operational Support Manager
Facilities Manager
Unit Business Navigator
Communications Responsible
Safety & Security Manager
Service Office Matrix
Market
Direct Reporting Manager
Customer Fulfilment Unit Steering
Steve Mathews Safety & Security
Leader
Steffen DaabCentral Fulfilment
Operations Manager
Philippe LarochelleCentral Fulfilment
Operations Specialist
Richa GargCustomer Fulfilment
P&C Business Partner
Philippe LarochelleCentral Fulfilment
Operations Specialist
District Facility Management
Manager*
Yulia VoronenkoCountry Business
Navigator CFF
TBDCommunication
Business Partner CFF
*See next pages for further details
Market
Service Office Matrix
Market
Tanya BevingtonCountry
Communications Manager
Market Manager
Bruno Dumas Country
Commercial Manager
Liz WilsonCountry Customer
Fulfilment Manager
Tanja Fratangeli
Country P&C Manager
Geoffrey MacdonaldCountry CFO
Manager
Jane StrongCountry Digital
Manager
Eri MathyCountry Business
Development Manager
*See next pages for further details
Sales
Sales Manager
Shopkeeper Commercial Activity
Eithne LavinCountry
Selling Manager
Core Area Managers and HFB leaders*
*See next pages for further details
Service Office Matrix
Market
Samantha HaykinReview and
Development leader
Anna FurtadoIKEA for Business
Leader
Celia FriasCommercial Activity
Leader
Sales – Core Area Living Rooms
Shopkeeper HFB 1&2
Shopkeeper HFB 3&8
Shopkeeper HFB 12&13
ShopkeeperHFB 16,17,20 &SSFA
Dennis Ninic NilssonCore Area Manager (Living Rooms)
Dubravka IvanovicHFB Leader
Livingroom Seating & Living Room Storage
Andrew Godward HFB Leader
Office Furniture & Dining
Katherine RistimakiHFB Leader
Home Textiles & Rugs
Laura CrechiolaHFB Leader
Decoration, Outdoor, Pets & Self Serve Furniture Area
Service Office Matrix
Market
Jessica WardOnline Range specialist
Shopkeeper HFB 4&5
Shopkeeper HFB 6&9
Shopkeeper HFB 10&18
Shopkeeper HFB 11
Mathias KarlssonCore Area Manager (Bedrooms)
Sales – Core Area Bedrooms
Service Office Matrix
Market
Aneta JanikHFB Leader
Bedroom Furniture & Storage
Agostinho AntunesHFB Leader
Bathrooms & Children’s IKEA
Tommy WuHFB Leader
Lighting & Home Organization
Camille Chouinard-DuchesneHFB Leader
Bedroom Textiles
Harminder GurchaOnline Range Specialist
Shopkeeper HFB 7&70
Shopkeeper HFB 14&15
Kristen GallacherCore Area Manager (Kitchens)
Service Office Matrix
Market
Sales – Core Area Kitchens
Nadiya ThomaesHFB Leader
Cooking & Eating
Agneta NichollHFB Leader Kitchens & Appliances
Peter HoffmanOnline Range
specialist
Cesar VarelaCore Area Specialist
Logistics Manager
Goods Flow Manager Sales Support & Supply Manager
Rob LockyerStore Fulfillment
Operations Leader - East
Alicia CreaghReplenishment Manager
Xiaoling FuStore Fulfillment
Operations Manager
Service Office Matrix
Market
Logistics
Mike GrummetStore Fulfillment
Operations Leader - Central
Julie-Ann Mauthe
Store Fulfillment Operations
Leader - West
Julie-Ann MautheStore Fulfillment Operations Leader - West
Goods Flow Manager- Edmonton
Goods Flow Manager- Calgary
Goods Flow Manager- Coquitlam
Goods Flow Manager- Richmond
Goods Flow Manager- Winnipeg
Service Office Matrix
Market
Logistics
Mike GrummetStore Fulfillment Operations Leader - Central
Goods Flow Manager- North York
Goods Flow Manager- Burlington
Goods Flow Manager- Etobicoke
Goods Flow Manager- Vaughan
Service Office Matrix
Market
Logistics
Rob LockyerStore Fulfillment Operations Leader - East
Goods Flow Manager–Boucherville
Goods Flow Manager- Halifax
Goods Flow Manager– Montreal
Goods Flow Manager– Quebec City
Goods Flow Manager– Ottawa
Service Office Matrix
Market
Logistics
Customer Relations Manager
Checkouts Manager After Sales ManagerCustomer
Experience Manager
Taralisa BarrettCustomer Manager
Tracy BaynePayments and Checkouts
Leader
Cathy MorrisCustomer Operation
Leader
Cathy MorrisCustomer Operation
Leader
George Kolokythas
Customer Care Leader
RE: Escalations & ResolutionService Office
Matrix
Market
Customer Relations
Graham PascalServices
Experience Leader
Graham PascalServices
Experience Leader
Katelyn SmithOnline
Performance Specialist
Food
Food Manager
Commercial Swedish Food Market & Bistro
Manager
Commercial Restaurant Manager
Kitchen Production Manager
Danielle BeauchesneCountry Food Manager
Christina LingelFood Operations Leader
Silvio VieiraFood Safety Leader
RE: Safety
Service Office Matrix
Market
Ron ConacherFood Commercial Manager
Himanshu NautiyalFood Business Admin
Specialist
Communication & Interior Design
Manager
Graphics Team Leader
Visual Merchandising
Manager
Interior Design Manager
Kathy DaveyHome Furnishing &
Retail Design Manager
Ciran GillGraphics Design Team
Leader
Astrid OvergaardShop Design Manager
Meghan Willisko Interior Design
ManagerService Office
Matrix
Market
Tamara TrachselRetail Solutions Manager
Communication & Interior Design
Christa CarbynReview and
Development leader
Business Navigation/Operations
Manager
Business Navigator Safety & Security Manager
Unit Information Technology Facilities Manager Recovery Manager
Service Office Matrix
Market
OperationsRandy Gatt
Country Business Navigation Manager
Joseph TownesDistrict Facility Management Manager**
Amardeep RoopahCountry Service
Operations Manager**
Steve Mathews Safety & Security
Leader
Country Business Navigators*
*See next pages for further details
**Reporting structure to be updated in 2020
James ColdwellProduct Quality
Manager
Service Office Matrix
Market
Business Navigator -Calgary
Business Navigator -Edmonton
Business Navigator -Coquitlam
Business Navigator -Richmond
Business Navigator -Winnipeg
Rashin MohebianCountry Business Navigator – West
Operations
Eric ZammitCountry Business Navigator – Central
Business Navigator -Vaughan
Business Navigator -North York
Business Navigator -Burlington
Business Navigator -Etobicoke
Service Office Matrix
Market
Operations
Service Office Matrix
Market
David SeguinCountry Business Navigator – East
Operations
Business Navigator -Quebec City
Business Navigator -Boucherville
Business Navigator -Halifax
Business Navigator -Ottawa
Business Navigator -Montreal
Service Office Matrix
Market
Business Navigation/ Operations Team
- Calgary
Business Navigation/ Operations Team
- Edmonton
Business Navigation/ Operations Team
- Coquitlam
Business Navigation/ Operations Team
- Richmond
Business Navigation/ Operations Team
- Winnipeg
Maryam EnobakhareCountry Financial Controller– West
Financial Controlling
Eloy Alberto NunezCountry Financial Controller – Central
Business Navigation/ Operations Team
- Vaughan
Business Navigation/ Operations Team
- North York
Business Navigation/ Operations Team
- Burlington
Business Navigation/ Operations Team
- Etobicoke
Service Office Matrix
Market
Financial Controlling
Service Office Matrix
Market
Harold KirbyCountry Financial Controller – East
Financial Controlling
Business Navigation/ Operations Team
- Quebec City
Business Navigation/ Operations Team
- Boucherville
Business Navigation/ Operations Team
- Halifax
Business Navigation/ Operations Team
- Ottawa
Business Navigation/ Operations Team
- Montreal
Joseph TownesBurlington District Facility Management Manager
Facility Manager-Toronto CDC
Facility Manager-Vaughan
Facility Manager-Etobicoke
Facility Manager-Brossard CDC/DC
Facility Management
Service Office Matrix
Market
Facility Manager-Burlington
Facility Manager-Kleinburg
Facility Manager-Montreal
Facility Manager-Boucherville
Facility Manager-CSC Canada
Facility Manager-Ottawa
Facility Manager-North York
Service Office Matrix
Market
Facility Manager –Quebec City
Facility Manager –Halifax
Vincent UsurielloParamus District Facility Management Manager
Facility Management
Service Office Matrix
Market
Facility Manager-Richmond
Tim MurphyTacoma District Facility Management Manager
Facility Manager-Coquitlam
Facility Manager-Calgary
Facility Manager-Edmonton
Facility Manager-Winnipeg
Facility Manager-Vancouver CDC
Facility Management
Service Office Matrix
Market
People & Culture
P&C Manager -Calgary
P&C Manager -Edmonton
P&C Manager -Coquitlam
P&C Manager -Richmond
P&C Manager-Winnipeg
Xiao Chen Market Area People & Culture Manager – West
Monique MinakerMarket Area People & Culture Manager – Central
P&C Manager -Vaughan
P&C Manager -North York
P&C Manager -Burlington
P&C Manager -Etobicoke
People & Culture
Service Office Matrix
Market
P&C Manager -Quebec City
P&C Manager -Boucherville
P&C Manager -Halifax
P&C Manager -Ottawa
P&C Manager -Montreal
Brigitte FoleyMarket Area People & Culture Manager – East
Service Office Matrix
Market
People & Culture
Central Fulfilment P&C Manager - Vancouver CDC
Central Fulfilment P&C Manager - Mississauga CDC
Central Fulfilment P&C Manager - Brossard DC/CDC
Richa GargCustomer Fulfilment P&C Business Partner
Service Office Matrix
Market
People & Culture
Communication Responsible
Service Office Matrix
Market
Communication Responsible
Michael KotsidisCustomer
Engagement & Loyalty Manager
RE: IKEA Family
Linda WestergrenCo-worker
Communications Leader
(matrix development, internal communications)
Melissa MirowskiCountry Sustainability
Manager
Tim Fuchs Public Affairs
Leader(external stakeholder and
government relations)
Kristin NewbiggingPublic Relations
Leader(local PR opportunities, issues
mgmt.)
TBDCommunication
Business Partner CFF(dedicated communications
support to CFF units)
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