Market Research Manager, Market Research Consultant, Market Rese

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JOSEPH H. HODGSON, JR.205 Wilson Drive, Waynesville, NC 28786Telephone: 901-356-4882E-mail Address:Profile: http://www.linkedin.com/in/joehodgson

Career Skills/Knowledge

Medicare & Medicare Advantage MarketingMedicare Consumer ResearchService Experience ManagementConsumer Market ResearchMarket Share AnalysisNew Product/Service Market ResearchService Development/RolloutCompetitive AnalysisBusiness to Business Market ResearchEconomic Development Planning & ResearchAdvertising ResearchPublic Opinion Market ResearchHospital Strategic Communications ResearchInsurance ResearchNewspaper ResearchFocus Group Moderator

Statistical AnalysisStrategic Marketing PlanningSPSS,CATIGIS Mapping

Education

MSW Community Organization University ofAnd Strategic Planning Connecticut,BA Psychology Trinity CollegeHartford CT

Non-Credit Clinical Education

Six Sigma Black Belt Training Joseph DuhigGestalt Therapy Training Program Colburn Smith, Ph.D.Marital & Family Psychotherapy Hartford Family InstituteTraining Program (3 Year Program)

Career Experience

Humana Strategy & Planning, Louisville, KY 2008 to 2010Consultant for Insights and Metrics, Strategy & Planning Unit, Corporate MarketingResponsible for development of Marketing metrics for strategic initiatives and for insights/analysis research for development of strategies for key marketing initiatives such as consumer engagement, B2B messaging, B2C messaging, messaging e

ffectiveness, communication for behavior change in commercial insurance markets.

Humana Innovation Center, Louisville, KY 2006 to 2008Consumer Behavior Research Consultant - Innovation Center, Consumer Research UnitLead national Medicare research and consumer experience redesign projects. Leadinnovative market research strategies, analyses and reports that resulted in corporate initiatives to increase member satisfaction, member knowledge and engagement in health plan decisions.

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Methodist LeBonheur Healthcare, Memphis, TN 2000 to 2006Director of Marketing ResearchLead and managed all of the activities of the Marketing Research Department. Responsible for insuring the quality and reliability of all market research projects undertaken by that department and for seeing that project goals and deadlinesfor are met. Lead development of innovative approaches to market research strategies, analyses and reports that provided strategic direction to service qualityimprovement initiatives, corporate business decisions, corporate image campaigns, employee retention, and patient, associate and physician satisfaction.

J.Hodgson & Associates, Nashville, TN 1999 to 2000Principal Marketing ConsultantFormed after the closure of Healthdemographics' Nashville offices. Scope of consulting services included launching new business initiatives, new product development research, and consumer satisfaction research. Clients included Scioto Valley HSA in Columbus OH, Ross County Ohio Health District, Madonna Health Systems in Lincoln NE, IKON Business Systems Consulting Services in Hartford CT, Kunkel &Associates in Wilmington OH, Multi-Health Services in Dayton OH, Pite Plus Marketing in Hartford CT, Prince Market Research in Nashville TN.

HealthDemographics, Nashville, TN and San Diego, CA 1998 to 1999Director of Consulting ServicesHealthdemographics provided comprehensive healthcare data and analytical software for forecasting medical needs and healthcare utilization in local, regional an

d national markets. Developed consulting services targeting health system strategic planning units, provided consulting service to the planning units of these Healthdemographics clients. In June of 1999, Healthdemographics was reorganized by its Atlanta-based parent company. The Nashville office was closed and moved toAtlanta.

HelpMate Robotics Inc, Danbury, CT 1996 to 1998Northeast Regional Sales ManagerHelpMate Robotics Inc. manufactures courier robots for hospitals. Responsible for sales and marketing of the HelpMate( courier robot to acute care hospitals. Conducted case study research that defined the cost-benefit of HelpMate robotic courier applications, and increased market penetration. Designed and implemented customer panel strategies to expand in-hospital product applications among existi

ng customers. Sales and marketing efforts in the Northeast Region produced 25% of sales for HelpMate Robotics Inc. Pyxis Corporation purchased HelpMate Robotics.

JHHMarket Directions, Inc., Avon, CT 1988 to 1995Founder and PresidentFounded JHHMarket Directions, Inc., a marketing research and consulting company,in 1987. Provided qualitative and quantitative market research services. Selected and supervised research vendors. Used Computer Assisted Telephone Interviewing (CATI) systems for survey fielding, Statpac Survey software (SPSS-type software) for analysis of quantitative data. Research projects were national, regionaland local in scope. Clients represented a wide range of manufacturing, retail, service, and health care industries, including Keiler Advertising, Cronin & Co.,

The Hartford, CIGNA, Marriott Corp., General Electric, Bentley College, The Hartford Courant, Rhone Poulenc, Nova Technologies and HelpMate Robotics Inc.

Connecticut Community Care, Inc. Bristol, CT 1986 to 1988Director of MarketingConnecticut Community Care, Inc. is an organization licensed to provide case health care need assessment and the coordination and monitoring of health servicesfor the elderly. Marketed long term care case management services to private sector markets for the first time in Connecticut. Developed and implemented strategic marketing plan, developed products to be marketed, developed sales and market

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ing training programs, designed and implemented an in-bound/out-bound telemarketing program that included information and referral services, oversaw CCCI salesefforts.

The Douglas Group, Avon, CT 1984 to 1986Director of Market ResearchThe Douglas Group was a full service-advertising agency. Initially brought in asa consultant and then hired full-time as Director of Market Research for the agency. Lead market research and strategic communication plan projects awarded tothis Connecticut based advertising agency.

J.H. Hodgson & Associates, West Simsbury, CT 1981 to 1984Independent Health Care ConsultantProvided consulting services in the areas of long term care, health care policyand mental health services. Clients included Temple University Institute on Aging, Temple University Hospital, The Mental Health Association in New York State and the Office of Protection and Advocacy for the Handicapped and DevelopmentallyDisabled for the State of Connecticut.

TRIAGE, INC., Bristol, CT 1976 to 1980Assistant Director - Community RelationsTriage was a federally funded long term care research and demonstration. Developed and maintained contracts with medical and non-medical service providers. Prepared research analysis and testimony on long term care health policy issues befo

re the U.S. Congress. Prepared and managed client care plans, supervised providers of care.

Career Achievements

Humana:* Lead the Member Service Center Experience Redesign to improve Humana's response to member and provider problem resolution. Increased member satisfaction anddecreased disenrollment rates due to negative call center experiences.

* Lead team of Medicare Product Design, Product Implementation, Product Compliance and Strategic Communications stakeholders to redesign Humana's management ofthe Medicare Member Renewal process and production of communications materials.

Increased efficiency of the annual development and rollout of AEP renewal communications materials, stabilized costs and generated statistically significant improvements in member understanding of the Medicare renewal materials, member satisfaction and member understanding of insurance plans.

Methodist Healthcare:* Successfully developed, implemented and lead a system-wide inpatient satisfaction survey process that is competitive with nationally syndicated patient satisfaction survey products (Press Ganey, NRC-Picker). Under my leadership, inpatient satisfaction survey response rates increased and held by over 50% system-widethroughout 2005. Timely monthly reports/analyses and collaborative consulting with clinical managers have resulted in system-wide top-box satisfaction scores that rose from 56% in 2003 to 85% in 2005. Recipient of Big Momentum award, 2007.

HelpMate Robotics:* Developed the New England Sales Territory, strategically positioned the HelpMate in this New England hospital market, implemented hospital robotic courier applications, and coordinated/conducted seminars, demonstrations and in-house training for the use of the robot.

* Developed case study research to define the cost-benefit of HelpMate roboticcourier applications, and to increase market penetration in conservative New England hospital markets. These efforts generated 25% of the company's sales.

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JHHMarket Directions* Designed/conducted national product feasibility studies for the Nova PatientTransfer System and for the HelpMate Robotic Courier. These studies provided thestrategic direction for bringing both products to market. Both products are currently being manufactured and successfully marketed to hospitals throughout theUnited States.

* Conceived and developed a breakthrough video reporting format. The ReportVideo. ReportVideo documents and reports consumer research findings. Used regularlyfor new product development and new product market decisions, product promotions, closing sales and recruiting investors.