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The Marketing Calendar
Because “Marketing Should Be Fun, Not Painful”
Liz ProvoMass Marketing Resources
www.massmarketingresources.comMass Marketing Resources Copyright 2013 All Rights Reserved
Which Are You?
A Planner?
A Doer?
Mass Marketing Resources Copyright 2013 All Rights Reserved
The Planner
Think about the big picture Take many notes, always
have a list Love to map out projects Research every aspect
before acting Logical, mindful May get bogged down in
the details May have many unfinished
projects Sometimes fearful to act
Mass Marketing Resources Copyright 2013 All Rights Reserved
The Doer
Action and detail oriented Thrive on deadlines Love checking off “to do lists” Value results in getting stuff
done Make quick decisions, but are
open to rethinking May have trouble seeing the
“big picture” Jump right in, but may
abandon later
Mass Marketing Resources Copyright 2013 All Rights Reserved
Which Is Best?
Mass Marketing Resources Copyright 2013 All Rights Reserved
BothA combination of Planner AND Doer
Mass Marketing Resources Copyright 2013 All Rights Reserved
Use Your Strengths
Planners may need help executing details
(task management)
Doers may need help planning long-term goals
(coaching, mentoring)Mass Marketing Resources Copyright 2013 All Rights Reserved
Getting Started
Business Plan
The who, what, where, where and how of your business
Marketing Plan
Part of your business plan, how you get the word out about your products & services
Marketing Calendar
Roadmap for your marketing plan
Mass Marketing Resources Copyright 2013 All Rights Reserved
Why A Marketing Calendar?ORGANIZATIONAL TOOL Executes marketing
plan Gives you the big
picture Provides customer
“touch points” throughout year
Control tasks easier
Mass Marketing Resources Copyright 2013 All Rights Reserved
What To Include
Business anniversary date
Vacation dates (not working)
Events: Trade shows, workshops, sales
National & state holidays
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Recognition Dates
Major national initiatives Month long – Feb: heart health, March:
nutrition, May: physical fitness Minor national initiatives
Week-long or one day – May 12-18 Women’s Health Week; June 12-Time Out Day
Obscure recognition dates March 8- Uppity Women Day; June 18-
National Splurge Day; Dec. 31 - Make Up Your Mind DayMass Marketing Resources Copyright 2013 All Rights Reserved
Seasonal Planning
April: Spring, flowers, new life, health awareness
January: Resolutions, Planning, new beginning
February: Love, Winter Vacation
March: Tax/financial planning, trade shows
May: College graduations, gardening June: High School
Graduations, weddings, gardening, outdoor projects
December: holiday, end of year planning, retailNovember: family,
prepare for winter, giving thanks
October: Fall cleanup, house repairs, retail gears up
September: School, business planning
August: back to school retail July: vacation,
travel, beach, outdoorsMass Marketing Resources Copyright 2013 All Rights Reserved
What Kind Of Calendar?
Mass Marketing Resources Copyright 2013 All Rights Reserved
Paper Calendar
Print 12 months using email client (Outlook, Yahoo, etc.)
Multi-month erasable wall calendar
Desk mat? not ideal
Think visually, long term
Mass Marketing Resources Copyright 2013 All Rights Reserved
Online Calendar
Create from Google * Make private Sync with appt. calendar Share with
coaches/assistants Plan ahead
* Yahoo, Sales Force, ACT, etc.
Mass Marketing Resources Copyright 2013 All Rights Reserved
What ISN’T A Marketing Calendar?
An editorial (content) calendar
It’s NOT . . . An appointment
calendarIt’s NOT . . . A “to do” list
It’s NOT . . . .
Mass Marketing Resources Copyright 2013 All Rights Reserved
Use Your Calendar To . . .
Editorial calendar (social media, blog posts, etc.)
Task lists (Outlook, Google, ToDoList.com, RememberTheMilk.com,
pen & paper, etc.)
CREATE
Mass Marketing Resources Copyright 2013 All Rights Reserved
Name 3 Things You Just Learned
#1
#2
#3
Mass Marketing Resources Copyright 2013 All Rights Reserved
Thanks.
Remember, work from your strengths
Get help when you need it.Liz Provo
Mass Marketing Resources
413-539-7950
www.massmarketingresources.comWant to receive a calendar by email? Subscribe to my newsletter!
QUESTIONS???Mass Marketing Resources Copyright 2013 All Rights Reserved
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