Marketing Case Studies + Ad Campaigns 2018 · Detailed SEO strategy, paid ads strategy, cleanup of...

Marketing Case Studies +Ad Campaigns 2018

Michelle DellavalleFounder of Dellavalle Counsel

Case Studies

Company GATE College System

ProblemEd-tech company with a new product offered digitally

Needed an interim director of marketing for new ed tech app, to handle all-encompassing marketing strategy.

SolutionDeveloped a full strategy and implemented including social media, content calendar, paid PPC and FB ads, SEO strategy, emails and sales page content.

After 6 months, came on full time to see them through their launch and angel investing round. We then worked with them on their premium flagship program, again handling all marketing (editorial calendar, paid PPC and FB ads, SEO strategy, webinars, emails and sales page content).

Results!They are currently completely launched in the consumer market and in series A funding process.

They have a fully built out sales funnel including hundreds on their email, thousands of followers on social, an evergreen webinar which has brought in sales, and ad campaigns with an average of 0.40 CPC and 2.00 lead form entry.

Company Sarasota Antique Buyers

ProblemRegional antique buying and appraisal service

Needed a content strategy and copywriting for website and blogs to increase rank on Google for local lead results.

Had low page rank for search results and their own website content.

SolutionDetailed SEO strategy, paid ads strategy, cleanup of local search parameters.

Weekly blogs with full long tail SEO; guest blogs and PR for linking and building authority, webpage content for SEO.

After a few months we did a full website rebuild, and consulted for strategy on another business venture.

Results!Site went from page 3+ on average to page 1 on average and local map results increased to top 3 for a majority of local towns ALL WITHOUT PAID ADWORDS TRAFFIC!

The majority of blog posts hit in top 3 results on Google within 4-6 months, and site was subsequently bought out by another company after our work on website was completed, giving client the opportunity to move on his new business venture.

Ads and Funnels

GATE College System — edtech digital course campaign

See more ad creative examples and results @https://docs.google.com/spreadsheets/d/1Z2S3yn9vs9HeQveAO6NvBhWnpvzXFkbbsQapuMYY8Io/edit?usp=sharing

MTBParks.com — e-commerce ad campaign

Average cost per click

across all campaigns and clients (traffic goal ads.)

.20-.60 CPC

Average cost per lead

across all campaigns for all clients (lead goal ads.)

2.00-3.00 CPL

Average click through rate

(across all campaigns and all clients.)

3-5% CTR

GATE College System > new company launch > digital product and course FB ads

College Money Search > paid webinar masterclass FB ads

La Vie En Code > lead magnet webinar registration ads

Integra College > lead magnet webinar registration ads

MTBParks.com > ecommerce seasonal campaign FB ads

MTBParks.com > ecommerce seasonal campaign FB ads

Google PPC/ audience network niches:

❖ digital products❖ online services❖ local stores❖ local services

Some of our happy clients...

Testimonials

Dawn Andreas, Marketing Director, Lisa Sasevich

Testimonials

Rebecca Kellogg, Founder, Rebecca Kellogg International

“This is an amazing funnel, really beautiful. I appreciate all the care and detail work. The video is gorgeous, I love the visuals on the workbook.

I’ve also loved how detailed your point by point management as we’ve brought things together.”

Digital GrowthMoving your business forward in today’s

crowded and complex marketplace

Contact Michelle for a free 20 minute consultation call to discuss your business

michelle@dellavallecounsel.com