Marketing-examples of b2b, b2c, swot analysis

SUBMITTED TO

Asst. Prof: Mrs.JOITA SEN

Q.1

TATA STEEL AND MARUTI SUZUKI

MARUTI SUZUKI AND GENERAL PUBLIC

Point ofdifference

Tata steel &Maruti suzuki

Maruti suzuki &General public

Relationshipmanagement

1.Contract based Transaction, no need to continue with the contract if either of the party is uninterested.2. No emotional transaction.3. If maruti suzuki gets cheaper steel from jindal steel then it can change its transaction. 4.contract can be broken but it is hard to make a relation again with new parties, so both should compromise at one or the other aspect.

1. Customer is the king.

2. Once satisfied would increase the name of the company.

3. Customer culture.

4. Solve customers problem.

Point of difference

Tata steel &Maruti suzuki

Maruti suzuki &General public

BUYING DECISION

Buying decision is taken by the top executive & financial person of Maruti Suzuki for fulfillment of organization objective.

No personal motives are entertained.

Buying decision is made only and only by the public.A person if thinks that maruti is the company he trust then he would purchase maruti. Advertisement plays an important role.Sales force to assist customers.

Point of difference

Tata steel &Maruti suzuki

Maruti suzuki &General public

Marketing strategy

Tata steel would like capture more and more market so as to increase its selling. It can be done by:

a. Maintaining good relationship with Maruti.

b. Giving discounts and free gifts on festive ocassions.

c. Credit selling for loyal customers.

1. High quality and high performance.

2. Reasonable cost3. Differentiated

products.4. Well organized

distribution channel.

5. Customer based production.

Q.2

THE FIRST MICROPROCESSOR-CONTROLLED CASH REGISTER WAS

BUILTBY INTEL CALLED INTEL 8008 WHICH

WAS SPECIALLY MADE FOR MCDONALD’S RESTAURANT.

ANDROID OPERATING SYSTEM WHICH WAS DEVELOPED BY GOOGLE WAS SOLD TO INDIAN TELECOM COMPANY MICROMAX.

Q. 3

CONSULTANCY NAME: GLOBAL TYRE CONSULTANTDEALS IN : SUPPLY OF TYRE

CUSTOMERS : FORD,MARUTI,TOYOTA, TATA MOTORS.

DEALERS : J.K.TYRE, MRF

MISSION :TO NAME TO TRUST UPON.

VISION :TO BE GLOBAL SUPPLIER OF TYRES, AND HELP IN INCREASING THE ROLE OF INTERMEDIARIES

IN BUSINESS ORGANIZATION.

1. DEDICATED WORK FORCE.2. EFFECTIVE DISTRIBUTION CHANNEL.3. TIE-UP WITH BEST TYRE MANUFACTURING

COMPANIES AND AUTO MOBILE GIANTS.4. DEALS IN SUPPLY OF TYRE FOR FOUR

WHEELERS,TRUCKS,HEAVY VEHICLES, AS AUTOMOBILE INDUSTRY ARE FLOURISHING IN

INDIA.

1. NO TIE UP WITH TWO WHEELER GIANTS AS IT IS AGROWING INDUSTRY.

2. FLAWS MAY HAPPEN BECAUSE HANDLING OF HUGE ORDERS MAY BE DIFFICULT.

3. DELIVERY PROCESS MAY GET DELAYED.

1. AS RADICAL TECHNOLOGY FOR TWO WHEELER IS A NEW CONCEPT AND AS WE HAVE A TIE UP WITH MRF WHO HAS DEVLOPED THIS TECHNOLOGY, WECAN CAPTURE TWO WHEELER COMPANY.

2. GOOD OPPORTUNITY FOR TIE UP WITH: ROYALENFIELD, BAJAJ, YAMAHA.

3. GET IN CONTACT WITH TYRE MANUFACTURER IN THAILAND, MALAYSIA,INDONESIA, AS RUBBER IS CHEAP THERE.Ex- EAST COAST TYRE ENTERPRISE.

4. CHANCES FOR TYING UP WITH DUCATI AS IT IS ENTERING INDIAN MARKET.

5. F1 IS ENTERING INDIA SO CHANCES FOR TYING UPWITH FERRARI,JAGUAR,MCLAREN MERCEDES.

OTR AGENCIES, BANGLORE MAY PROVE TO BE A BIGTHREAT AS IT HAS TIE UP WITH SEVERAL TOP TYREMANUFACTURING COMPANIES, SUCH AS:

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