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MARKETINGIs Marketing Really That
Important?
Manufacturers Create Products
How Do Products Get to Customers?
MARKETING!!!
MARKETING ACTIVITIES ARE FOUND IN EVERY TYPE OF
BUSINESS
MARKETING = process of developing, promoting, & distributing products to satisfy customers’ needs & wants.
Without Marketing….
Products Would Never Leave the Factory!
Customers Would Be Empty Handed
Customers Would Not Get Products
MARKETING Is What Connects
the Product to the Customer
Marketing
Gets Products to the Consumer
Services Need Marketing Too
Marketing Puts Services & Customers Together
Review Questions
1. Where would products be without Marketing? Why?
2. Where would service businesses be without Marketing? Why?
3. Where would customers be without Marketing? Why?
4. How Important is Marketing? Why?
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