Marketing management(4)

CONTENTFactfileP&G Product line.P&G in IndiaMergers and acquisitionsFew controversiesSWOT AnalysisP&G – A Proud AdvertiserCustomer centric P&GConclusion

FACTFILEFounded – 1837 *(American multinational

corporation) Headquarters - Cincinnati, Ohio, USA Key people – Mr. Bob Mc Donald suceeded Mr. A.

G. Lafley, Chairman, President, and Chief Executive.

Industry - Consumer goodsRevenue - US$ 78.9 billion (2010)Net income - US$12.075 billion (2008)Employees - 120,000Website - www.pg.comProducts are available in 140 countries

P&G Brands Fabric & Home care :- Ariel, Tide, Downy,

Dash, Lenor And many more.. Food & Beverages :- Pringles, Crisco, Jif,

Folgers and many more.. Health care :- Metamusil, Vicks, Crest, PUR

and many more.. Baby care :- Pampers, Luvs and Dodot. Beauty care :- Olay, Pantene, Camay, Zest and

many more…

P&G IN INDIARelationship with India started in 1951RHL started manufacturing in 1964Affiliated product of P&G in 1985Procter & Gamble IndiaP&G USA - Increase in stakeTwo subsidiaries

MERGERS AND ACQUISITIONS

Folger Coffee CompanyRevlon Inc - Max FactorGilletteWellaLaboratorios Vita-CommercialLong Chen Paper Co-LtdRecovery Engineers CoTambrands Inc. and many more………..

CONTROVERSY NO. 1Environmental Issues:Environmental Issues:One of the largest producer of air pollution Roughly 350,000 pounds of toxic chemicals

released annually into the air.

Procter & Gamble pledged to reduce their carbon emissions through following remedies:

Lose weight packaging.Save energy.Use more recycled content.Be compatible with waste management

systems.Comply with regulations and packaging

schemes.

P&G Future Friendly Program Designed to promote environmental

responsibility and consumer conservation education.

The goal is to show consumers in a very achievable way how to save water, waste and energy at home with trusted brands like Tide, Pampers, PUR, Ariel, and Duracell.

Nearly 80% of the energy used in a typical load of laundry comes from heating water.

consumers can reduce energy consumption and their utility bills.

Program first launched in the UK in 2007, in Canada in 2008, and the US and Western Europe in 2010. In the US, Future Friendly has reached more than 50 million households with consumer education.

CONTROVERSY NO. 2Logo controversy:P&G made a trademark that showed a man

in the moon overlooking 13 stars, said to commemorate the original 13 colonies.

The company received unwanted media publicity in the 1980’s when rumors were spread that their corporate logo was a Satanic symbol. Since

1851 - 1986

The company has sued and attempted to sue a number of companies.

However, the continuous media coverage prompted P&G to adopt an entirely new logo.

Since 1986 -2007

Promotion WarDirect attack of HUL on P&G.

Advertisement stated that Rin gives better whiteness than Tide Naturals.

Ad released on 26th February 2010 – Friday.

Why?

Upper Class Middle Class Lower Class

P&G moves to HCBan on HUL’s Rin Advertisement.P&G has to state in their Ad that Tide Naturals

does not contain sandal & lemon.

In early 1850’s P&G came up with product identification.

P&G started its first consumer advertising through Ivory soap.

Pioneers in sponsorship.Proud sponsor of mom.Recognized at the 57th Cannes Advertising

Festival.

P&G – Promotional activities

STRENGTHSOne of the best marketers in the world Product variety and diversification Tightly integrated with the largest retailers

in the US and around the world Product innovation Distribution channels all over the world

SWOT ANALYSIS

WEAKNESSESHealth and Beauty products limited to

Women Only Lagging behind in online media presence &

leadershipConstant innovation = higher prices for

consumers

OPPORTUNITIESHealth and Beauty for Men Doubling Environmental Goals for 2012 Utilizing online social networks Emerging markets New acquisition opportunities Selling directly to consumers

THREATSSubstitute brands that have a cheaper price Private label growth Slowdown in consumer spending in the US &

globally Key competitors expanding their product

portfolios through acquisitions Increase in raw material price

Consumers concernsConsumer Concerns Ageing Child Care Energy SavingPackaged Food

P&GOlay.Pampers.Tide Cold Water.Pringles Potato

Chips.

GROUP MEMBERSManish Jarani 2010202Chaitali Patil 2010224M Farhan Chaudhari 2010187Ramprakash Gupta 2010195Tejas Kshemkalyani 2010207Pooja Turrey 2010236