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8/11/2019 Marketing rebranding yahoo
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MARKETING
Rahul Ranjan Singh
Cmf 211,Akash
Cmf Code 319
Rebranding of
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Originally found as a
web portal
Now It is Globally
known for its Web
portal, search
engine Yahoo Search,
and related services,
including Yahoo
Directory, Yahoo
Mail, Yahoo
News,Yahoo
Finance, YahooGroups, Yahoo
Answers, advertising,
online mapping, video
sharing,
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CURRENT IMAGE
Worlds #2 Best search engine after
Worlds #4 Most visited Website
Yahoo Earns 3.5 billion Dollars through
online advertising
Y mail 3
rd
most used mail service with 281million users.
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Logo of the past VS Present
THEN NOW
The word "yahoo" is an acronym for "Yet
Another Hierarchical Officious Oracle
Was Good then but is now outdated and
lacks punch and a modern touch
Yahoo - whimsical, yet sophisticated.
Modern and fresh, with a nod to our
history. Having a human touch,
personal. Proud.
Lacks Creativity and no major changes
is done. Lacks Motto and Meaning
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REASONS FOR REBRANDING
Current logo has been Criticized for beingexactly the same logo as before
The Design was a in house design and no corporate
house was hired for making the design
Could not reach the expectations of people to make itappealing.
The company is on decline and is Losing ground to
Bing and Google
The New design of Y mail is worldwide criticism from
users and a deluge of critical media coverage, in
particular removal of features
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THE CHANGE
Y stands For Youth
AH stands for bond what yahoo has with its
customers and hopes to increase the bond
Glasses mean that it can be old new all can use
yahoo
Baseball mean that yahoo will be fun to use
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trateg es
1. Release the news that you are going for a
rebranding.
2. Mail all your current users.
3. Advertise it on the website.
4. Host a online competition for people to give
design and suggestion of their own.
5. Organize events
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NEW MARKETING STRATEGIES
Images of the new logo must be spread all over the
internet
The Meaning of the logo must be known to all
Discount on people who host ads on Yahoo ! sites
More data provided for Y! mail users Improve search and mail service
Listen to customer feedback act accordingly
Partnership with internet providers to set yahoo asdefault page and search provider
A i hi h h B di ill
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Aspects in which the new Branding will
be applicable.
The Old logo and design was not Liked bymuch of the audience
Simplified good user interface with features
Design must be appealing to all The whole layout must be changed to suit and
improve users experience and add features
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