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Marketing Strategies for 2014
Chris CarterMarket Focus, Inc
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Market Focus, Inc.
First to Develop Custom CRM for the Mortgage Industry in 1992
20,000 Clients in U.S., Canada, Australia, New Zealand
Automated Marketing Strategies High Quality Marketing Content System Integration with MS Office,
Encompass, Calyx, etc Expansion to Real Estate, Insurance and
Sales Professionals
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PC
Access Anywhere
Internet WebDesk
iPad, iPhone, Others
Mac Local Printer
OfficeHomeOn the Road
SingleTeamMulti-User
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Bundled Services
OriginationPro Newsletter and Email Library
Digital Ecards
Realtor Cobranding
Loan Processing Milestone Communication
Email Marketing System
Complete Market Focus Letter and Email Library
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OriginationPro Marketing SystemDave Hershman – Industry Expert and Author
• Weekly Real Estate News & Economic Commentary• Market Reports Without Complex Charts• Timely Responses to Industry and Market Changes• Sales Advice for Your Referral Partners• Real Estate and Mortgage Finance Articles• 200 Email Targets Realtors, Prospects, Past Customers
and others
Marketing Topics
• Business Planning• Finance• Home Ownership• Marketing Tips
• Motivational• Past Customer• Real Estate Sales• Real Estate Listing
• Recruiting• Referral• Refinance• Sales Techniques
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• Economic Commentary• Interest Rate Overview• Real Estate News• Customized to Loan
Officer
• New Add-on Service Coming
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Market Focus Marketing System600 Letters and Email
• Designed to Build Long-Lasting Business Relationships and Generate Referrals
• Installed into Drip Marketing Campaigns• Can be Edited Using Microsoft Word• Has Digitized Photo and Scanned Signature• E-mail Header and Signatures can be Customized
Marketing Topics
• Prospect Refinance• Prospect Purchase• Past Customers• Loan Processing
• Realtor Approach• Credit Repair• First Time Buyer• Home Ownership
• Alternate Referral• Referral Thank• FSBO• Special Interest
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Market Focus Ecards
• Holiday & Seasonal • Birthday• Referral Thank You• Referral Request• Business Thank You• Wedding Anniversary • Mortgage Specific
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Holiday Ecard
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July 4th Ecard
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Halloween Ecard
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Birthday Ecard
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Veterans Day
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Realtor Cobranding
• Increases Realtor Referrals• Adds Value to Your Realtor Relationships• Stays in Contact with Prospects for 2 ½ Months• Stays in Contact with Past Clients for 5 Years• Free Realtor Cobranding Powerpoint Presentation
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Loan Status Communication
• Enhances Communication with Everyone Involved• Reduces Phone Calls and Email About Status• Increases Customer Satisfaction• Enhances Professionalism• Co-Branded with Realtors• Customizable to Trigger Email on Import or within
MQ
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Loan Status Communication
Custom 1Custom 2Custom 3
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In Touch Today Newsletter
Consumer OrientedCreated Monthly Branded to Agent Interactive Links Very Visual
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Automated Email Service-Done For You
Daily Birthday E-Cards For YouWeekly OriginationPro Newsletter For YouMonthly Holiday or Season E-Cards For YouMonthly In Touch Today Newsletter (New)
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Email Service Report
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Video Email Service – Add On Service
More Powerful than Text Easier to CreateMore Personal Builds More TrustConnects Better with Clients Fastest Growing Segment on the Internet
Integrated Into Mortgage Quest Added to Newsletters, Ecards, and Custom EmailCreate Video Email Drip CampaignsCreate Video Library for Easy AccessOutlook Plugin Makes it Super Easy to Record and
Send On Demand
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CoVideo Template
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CoVideo Template
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CoVideo Template
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InfoHounds Customer Retention – Add On
Upload Mailing Addresses of Past Customers InfoHounds Notifies You When They List Their
Homes for Sale
Leads are Imported Directly into Mortgage Quest
Drip Campaigns Designed for InfoHoundsLeads
Lead Management Dashboard and Reporting
Special Pricing for Mortgage Quest Users
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InfoHounds Report Example
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Neighborhood Sales Report – Add On
Upload Mailing Addresses of Past CustomersGenerates Sales Activity Data in Their
Neighborhood Sent Automatically Monthly
Cobranded Single Embedded in Newsletter
Includes Google Maps and Listing InformationMakes Every Email Unique to Client
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Email MarketingSendGrid Email Service – High Deliverability
Dedicated Email Service (SPF,DKIM Certificates)Unlimited Email Email Statistics List Management (Opt-Outs, Bounces, Blocks, Invalid)
Updates Database Automatically
Email Characteristics
Send HTML Email from Anywhere Email is Sent Individually and Shows in InBox (No
Distribution Lists) Send Attachments Send Using Loan Officer’s Email AddressNo “Sent on Behalf of” Messages Send Broadcast Email to Your Entire Database or
Specific Groups of People
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Mortgage Quest Internet WebDesk
It Costs Only $65/Month and includes:
Complete Email and Letter Library—Over 800 Digital Newsletter from OriginationProDigital E-CardsMicrosoft Office 2010Realtor Cobranding Module Sendgrid Email Service (10,000 email per month)
No Set Up Fee (Normally $195)Month to MonthUnlimited Training and SupportData Conversion and Import Service
Contact: Sales@emarketfocus.com 858-586-1224Group Demos Available
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Webinar Special Offer
Prepaid for One Year for $600 (2 Months Free) Free Data Importing 10 Day Covideo Trial
858-586-1224 or email sales@emarketfocus.com
Contact: Sales@emarketfocus.com 858-586-1224Group Demos Available
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Mortgage Quest Add On Pricing
In Touch Today Newsletter ($25/Month—Normally $95/Month)Covideo Video Email Service ($25/Month—Normally
$49/Month) InfoHounds Listing Service
$29 - 250 Addresses (Normally $39) $39 - 500 Addresses (Normally $59) $59 - 1000 Addresses (Normally $99)
InfoHounds Neighborhood Sales Report $25 – 250 Addresses $45 – 500 Addresses $75 – 1000 Addresses
Contact: Sales@emarketfocus.com 858-586-1224Group Demos Available
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Market Focus Standalone Services – no CRMA La Carte
Covideo Video Email Service - $49 per month InfoHounds Listing Service Notification
$39 - 250 Addresses $59 - 500 Addresses $99 - 1000 Addresses
InfoHounds Neighborhood Sales Report Email Service (includes Daily Birthday and Monthly E-Card service) $39 – 250 Addresses $59 – 500 Addresses $99 – 1000 Addresses
Newsletter and Ecard Service ($49 per Month) In Touch Today Newsletter – Coming HomeDaily Birthday E-CardsMonthly Holiday & Seasonal E-CardsUp to 5000 Email per month
Contact: Sales@emarketfocus.com 858-586-1224Group Demos Available
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