Marquee Keywords Go for the obvious. Research others over time. First, match your existing...

Marquee Keywords Go for the obvious.

Research others over time.

First, match your existing content.

Check multiple sources – fast

Meet the Home Page, Your New Best Friend Spend energy on home page; search engines often find favor with it.

Visited more often than other pages.

Include good Call to Action; have substitute on deck.

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#1 Google

#1 MSN

#1 Yahoo!

Find Choice Places for Links Research blogs, websites and newsletters find the most

notable (i.e. who links to major competitors).

If you have a product or website feature worth noting, they may give you a link and traffic.

DMOZ and Yahoo! directory are good places to start.

Look for free and paid specialty industry directories.

Promote Your Expertise with Guides If you’re an expert, tell

the world.

Make 2-3 page guides full of your wisdom or views on industry trends.

Leave out the sales hype.

Cross-promote throughout your website.

News release: PRWeb

Make forms simple

Cache Trends Track the cache

trend dates

Time optimization

Check results

Limit Your Strategy Focus on a few pages with your limited set of keywords and phrases

Focus on page titles first; see what rankings that achieves.

Make minor content changes.

#2 MSN, #7 Google

Rescue Words Trapped in Graphics Blend text, especially with headers.

Include the whole phrase; don’t separate by other words.

Make two lines if necessary.

Make Extra Content – You’re Allowed Testimonials

Featured products

Comparisons

Technical specs

F.A.Q

Case studies

Industry trends

Floating Boat Lifts:#3 Google, #1 MSN, #2 Yahoo!

Don’t Fall for Web Analytics Misinterpretation Don’t necessarily put all of your bets on Yahoo!

Your real customer base may be in Google.

Google would be better if more terms ranked higher.

Conversion data will reveal the true winner.

Complexion of search data, including keywords/phrases will change over time.

Enter the Google 300 and Win! Don’t just see Top 10-30.

What if you are 35?

What if you are 76?

What if you are 212?

Google 300 ranking baseline.

Track your performance.

Thank YouQuestions?

Call Mike Murray anytime at 216.369.2220 ext. 111E-mail: mmurray@fathomseo.comFathom SEO Toll-Free: 1-866-RANK YOU (726.5968)