Martin De Porres Manual Book

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3

Table of Contents LogoIdentity

CompanySignage

Stationary

CompanyPromotion

4-9

10-17

18-29

30-40

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LogoIdentity

To achieve our goals the Martin De Porres image must mirror the attributes of our products. Therefore, Martin De Porres visual language emphasizes our commitment to product design that are high quality, easy to use, and stylish. However the Martin De Porres signature and the graphic elements that support it also radiate the innovative spirit is truly responsible for the development of our superior products. The final result is an expression of premium quality that is friendly, easy-to-use, and guaranteed to make life more livable. Martin De Porres is dedicated to making the best professional hair line.

5

2 5/8 x

1/8 x

5 1/2 x

6x 1 3/8 x1 3/8 x

Primary Logo

The Martin De Porres logo consist of two elements, logotype and logo. The logo must never be rotated, reflected, or skewed. The primary logo shown here is also known as the “vertical logo, in which the logotype and logo are stacked. Always maintain proportion when re sizing the primary logo.

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LogoIdentity

Secondary Logo

4 1/8 x

2 x

5/8 x

9 1/2 x1/2 x2 7/8 x

4 7/8 x

7

Color Palette

Pantone: 1817 CCMYK: 38C 98.52M 95.21Y 39KRGB: 111R 18G 0B

Pantone: 0CMYK: 0C 0M 0Y 0KRGB: 255R 255G 255B

Tints of this color is also used frequently.

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Acceptable Usage

Unacceptable Usage

Logo on dark background must be turned solid color of one of the chosen colors

Logo may be displayed in gray scale only if it needs

Best way to display logo.

Do not use unacceptable colors on dark background.

D o n o t u s e unacceptable colors.

Do not use logo on bold patterns that distract from logo.

LogoIdentity

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Typography

Helvetica Neue UltraLight/ Light / Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Myriad Pro Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Helvetica Neue family is used for headings and other important information where it deems fit.

Myriad Pro Regular is used for all body text at a even leading and kerning level.

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Stationary

Martin De Porres stationary is used for all official correspondence and documents. Martin De Porres logo and logotype should appear on all official communication from the company. Do not alter the placement of the logo, logotype, and contact information on any official Martin De Porres stationary. Signatures and logo are to appear on all newsletters, brochures, and pamphlets, as well as envelopes and forms. Reproduce the Martin De Porres logo and logotype on a printer capable of producing smooth, dark images- otherwise, the letters within the logo may appear pixilated and jagged. Whenever possible, use the logo and logotype on all Martin De Porres materials. The logo and logotype must appear on all official documents such as letterhead and publications. The goal is to provide consistent layouts, color treatments, and reproduction methods

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Business Card

Front

Back

12

Business FolderOutside

Stationary

13

Business Folder

Inside

14

Stationary

Letterhead

15

Invite CardOutside

Inside

Invite cards are send to loyal customers and our tacky glued shut and labeled on the back when sent.

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Stationary

Regular

Envelopes

Large

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CD Case

Inside Outside

Closed

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CompanySignage

Martin De Porres headquarters is located in San Diego, CA. The building consist of offices, testing labs, as well as the companies first hair institute. The sign age through out the building is consistent and loyal to the brand identity and must be duplicated at other corporate buildings.

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Outdoor Signage

Headquarters

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North East View

Headquarters

CompanySignage

Our logo on the front windows is a window wrap. There is also a lit sign on both sides of the building of our logo type

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Parking

Main Entrance

Salon Entrance

7 FT

6 FT

6 IN

Way finding

Exterior

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Posted Banner

Hanging Banner

Banners

4 FT

1 FT

CompanySignage

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Transportation

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Lobby/ Info Desk

CompanySignage

25

Way finding

Indoor

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Office Door / Signage

1 IN

4 1/2 IN

CompanySignage

27

Rest room Doors

All doors are made of frosted plexiglas with the secondary identity frosted on top.

Rest room door handles are made of metal with our signature color.

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Conference Doors

Conferance

6 FT

CompanySignage

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Ceiling Signs

1 FT

3 IN

10 IN

5 IN

1 IN

5 IN

1 FT

3 IN

10 IN

5 IN

5 IN

1 IN

Signs glow and are mounted on the ceiling.

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CompanyPromotion

Marketing is a key aspect that has made Martin De Porres what it is today. The promotion is of a modern, sleek, fashionable nature, which is what the company is all about. Martin De Porres likes to show the cutting edge of the hair world not only through our products but our advertisements as well.

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Brochure

8.5 in

11 in

Front

Outside

The brochure has velum sheet in it’s cover to give a sleek feel to the promotion material.

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11 in

8.5 in

Brochure

Inside

CompanyPromotion

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Magazine AD

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Grand Opening

December 9Las Vegas

You’re Invited

Home Products Salons Stylist

MartindePorres © 2010

Home / Products / Salons / Stylist / Contact / Careers

Web site

CompanyPromotion

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Packaging

9 in 9 in

4.5 in 4.5 in

300 ml 10.14 oz

Is Specially formunated to thicken and volumize damaged hair. And will improve the look, shine and vitality of your hair all

at the same time of making is smell great.

2.5 in

0.5 in

0.8 in0.8 in

4 in

1 in

1 in1 in

Shampoo Bottle

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ProfessionalHairco

lor

Color #

Color #Color #

3.0 oz (85g)

7 in

6 in

Packaging

Hair color Box

CompanyPromotion

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Packaging

Hair Brush

Front Back

9 in

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Name Tag

Nichole Hozapresident

Employee #:L000596567

5 in

3.5 in

CompanyPromotion

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Uniform Accessories

There are no particular uniform for Martin De Porres just the professional color of black from head to toe. These accessories are acceptable with the attire.

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Bag

CompanyPromotion

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