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Mass Customization
Mass Customization
• Mass customization is the use of flexible computer-aided manufacturing systems to produce custom output.
• Mass customization allows maximizing customer satisfaction from the product purchased and thus it may help to achieve competitive advantage in a given market.
Mass production and mass customization
Advantages and disadvantages – Perspective of manufacturer
Advantages and disadvantages – Perspective of customer
PREREQUISITES FOR MASS CUSTOMIZATION
• independent from the manufacturer in the short run (outer factors)
• dependent from the company (inner factors)
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