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Will affiliate marketing still exist in 3 years time?
Matt Bailey R.O.EYE
“to understand the future, we have
to go back in time”
October 1994
November 1994
July 1996
Affiliate
Affiliate Affiliate
Affiliate Affiliate
Affiliate
Affiliate Affiliate
Affiliate
AffiliateAffiliate
Affiliate
- Nick Robertson, CEO ASOS, 2007
“Next year we’ll reintroduce affiliate marketing but as it should be, as opposed to affiliates
as they were. [There’ll be] no silly commissions being paid to grubby little
people in grubby studios growing income at our expense, getting in the way of genuine
sales.”
Brand Media Owner
Affiliate marketing in 3 years time• Existing affiliates
• Brands need to develop bespoke strategies to work with the major players
• Affiliate networks / platforms
• Need to make themselves more open to integration by developers and change payment models.
• API dependent
• As brands make their data more available opportunities come for developers who will monetise on an affiliate basis.
• Brands
• Become more open minded about the opportunities available.
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