Media Analysis Germany - Asia-Europe Foundation...

Media Analysis GermanyData Collection from 1st Sep 2010 – 30th Nov 2010

Research Project „Asia in the Eyes of Europe“

Tanja Bauer

tanbau@gmail.com

Beijing, 7th March 2011

Media Outlets I

Sueddeutsche Zeitung: Quality newspaper (daily Mon-Sat) Circulation: 428.266 per day Editorial stance is liberal and generally centrist

BILD: Tabloid (daily Mon-Sat) Circulation: 2.9 Million per day Editorial stance differs, right-leaning by trend

Media Outlets II

Tagesschau (ARD) national and international television news service (daily

Mon-Sun) the 8pm edition of Tagesschau is watched by up to 10

million viewers, equivalent to a 33% audience reach High reputation

Volume of News

Distribution of Sources – absolute numbers

0

50

100

150

200

250

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau(TV)

TOTAL

199

3 3

205

20

1 0

217 7 0

14

domestic

int'l

N/A

Focus of Domesticity - percent

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Asia % Regional % Local % 3rd %

35.40%

10.18%

29.20%25.22%

63.64%

0.00%

36.36%

0.00%

100.00%

0.00% 0.00% 0.00%

37.50%

9.58%

29.17%

23.75%

Sueddeutsche(Quality)

BILD (Tabloid)

Tagesschau (TV)

TOTAL

Degree of Centrality - percent

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau (TV) TOTAL

63.27%

45.45%

0.00%

61.67%

23.89%

36.36%33.33%

24.58%

12.83%

18.18%

66.67%

13.75%

minor % secondary % main %

Evaluation - percent

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau (TV) TOTAL

15.49% 18.18%

0.00%

15.42%

70.35%

81.82%

100.00%

71.25%

14.16%

0.00% 0.00%

13.33%

positive % neutral % negative %

Framing in total

20.83%

45.00%

29.17%

2.50%

2.50%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

Politics

Economy

Social Affairs

Environment

Development/Humanitarian

Framing – Comparing Media

20%

47%

28%

2% 3%

Sueddeutsche

Politics

Economy

Social Affairs

Environment

Development/Humanitarian

9%

18%

64%

9%BILD

100%

Tagesschau

Sub-Framing per Media Outlet -Politics

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau (TV) TOTAL

6.64%

0.00%

66.67%

7.08%13.72%

9.09%

33.33%

13.75%

Internal % External %

Sub-Framing per Media Outlet -Economy

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

20.35%

6.64%

1.33%

5.31%

0.00%

5.31%

9.09%

0.00% 0.00% 0.00%

9.09%

0.00%

19.58%

6.25%

1.25%

5.00%

0.42%

5.00%

0.00%

Sueddeutsche(Quality)

BILD (Tabloid)

Tagesschau(TV)

TOTAL

Sub-Framing – Social Affairs

TOTAL TOTAL % Migration Migration % Welfare Welfare %Social Legislation

Social Legislation %

63 27,88% 2 0,88% 0 0,00% 1 0,44%

7 63,64% 0 0,00% 0 0,00% 0 0,00%

0 0,00% 0 0,00% 0 0,00% 0 0,00%

70 29,17% 2 0,83% 0 0,00% 1 0,42%

Diversity Div/Mult. %Education/Research

Education/Reserach % Crime Crime % Health Care Health Care %

1 0,44% 2 0,88% 1 0,44% 3 1,33%

0 0,00% 0 0,00% 0 0,00% 0 0,00%

0 0,00% 0 0,00% 0 0,00% 0 0,00%

1 0,42% 2 0,83% 1 0,42% 3 1,25%

Sub-Framing – Social Affairs II

EntertainmentEntertainment % Sports Sports % Demographics

Demographics % Human Rights HR %

9 3,98% 19 8,41% 2 0,88% 3 1,33%

2 18,18% 3 27,27% 0 0,00% 0 0,00%

0 0,00% 0 0,00% 0 0,00% 0 0,00%

11 4,58% 22 9,17% 2 0,83% 3 1,25%

Lifestyle Lifestyle % Religion Religion % Accident/Disaster Accident/Disaster %

12 5,31% 1 0,44% 3 1,33%

0 0,00% 0 0,00% 1 9,09%

0 0,00% 0 0,00% 0 0,00%

12 5,00% 1 0,42% 4 1,67%

Sub-Framing per Media Outlet -Environment

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau(TV)

TOTAL

0.88%

9.09%

0.00%

2.50%1.33%

9.09%

0.00%

1.67%

Internal % External %

Sub-Framing per Media Outlet-Development

Sueddeutsche(Quality)

BILD (Tabloid) Tagesschau (TV) TOTAL

0.44%

0.00% 0.00%

0.42%

2.21%

0.00% 0.00%

2.08%

Aid Provider Aid Receiver

AROs Representation – In Relation

2.08%

2.92%

2.50%

0.42%

ASEM ASEAN APEC ADB

ASEM Actors

35.42%

16.67%

12.08%

4.58%

5.00%

5.00%

12.50%

4.17%

2.92%

1.25%

3.75%

0.83%

2.92%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00%

China

Japan

India

Pakistan

Indonesia

Singapore

South Korea

Vietnam

Birma

Malaysia

Thailand

Cambodia

Others

„ASEM 3rd“ Actors

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

RUS AUS NZ

14.58%

4.58%

0.83%

European Actors

Countries: France (5.83 %), UK (5 %), Italy & Turkey (both 2.92 %)

European Union & Bodies: 12.25 %

European Officials: Lady Ashton (2.92 %), Manuel Barroso (2.09 %), Jean-Claude Juncker (1.67 %), Herman Van Rompuy (1.25 %)

MetaphoresBILD & Tagesschau: No metaphores

Sueddeutsche: Lacking Wholeness Movement Vehicle War Growth

Key findings Low visibility of Asia in the German media. Very little coverage of Asia on tabloid and TV news. Coverage mostly on economic, social and political

topics with economics more positively and political news items more negatively.

Minor centrality in most news items, with most articles with a main and secondary degree of centrality correlating with a Political framing.

Low visibility of AROs, clustering of coverage around the times of summits.

Single country actors more important than Asia (or its AROs) as a region.

Part II – Comparison by Framing

Framing in total

20.83%

45.00%

29.17%

2.50%

2.50%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

Politics

Economy

Social Affairs

Environment

Development/Humanitarian

Framing – Distribution of News (absolute)

50

108

70

6 6 POLITICS

ECONOMY

SOCIAL AFFAIRS

ENVIRONMENT

DEVELOPMENT

SOURCES

90.00%

8.00%

2.00%

domestic % int'l % N/A %

Politics

83.33%

15.74%

0.93%

Economy87.14%

4.29%SocialAffairs

66.67%

16.67%

16.67%

Environmemt

83.33%

0.00%16.67

%

Development

Foci of Domesticity

68.00%

10.00%

4.00%

18.00%

Asia % Regional %

Local % 3rd %

Politics

24.07%

12.04%

39,81%

24.07%

Economy

37.14%

7.14%

31.43%

24.29%

Social Affairs

33.33%

33.33%

33.33%

Environment

33.33%

16.67%

50.00%

Development

Degree of Centrality

36.00%

30.00%

34.00%

minor % secondary %

main %

Politics

71.30%

21.30%

7.41%

Economy

70.00%

20.00%

10.00%

Social Affairs50.00

%33.33%

16.67%

Environment16.67

%

83.33%

0.00%

Development

Evaluation

4.00%

68.00%

28.00%

positive % neutral %

negative %

Politics

18.52%

73.15%

8.33%

Economics

17.14%

72.86%

10.00%

Social Affairs

33.33%

66.67%

Environment

16.67%

50.00%

33.33%

Development

POLITICS – News Agencies

4.00%

2.00% 2.00% 2.00%

0.00%

0.50%

1.00%

1.50%

2.00%

2.50%

3.00%

3.50%

4.00%

4.50%

dpa % dapd % reuters % AFP %

POLITICS – Sub-Frames

34.00%

66.00% Internal %

External %

POLITICS - Actors

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Asia % ASEM % ASEAN % APEC % Asian Dev.Bank %

100.00%

10.00% 12.00% 10.00%

0.00%

ECONOMY – News Agencies

10.19%

1.85%

15.74%

0.00%0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

14.00%

16.00%

18.00%

dpa % dapd % reuters % AFP %

ECONOMY – Sub-Frames

43.52%

13.89%

2.78%

11.11%

0.93%

11.11%

0.00%0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

ECONOMY - Actors

100.00%

0.00% 1.85% 0.00% 0.93%0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Asia % ASEM % ASEAN % APEC % Asian Dev. Bank%

SOCIAL AFFAIRS – News Agencies

10.00%

1.43%

0.00%

2.86%

0.00%

2.00%

4.00%

6.00%

8.00%

10.00%

12.00%

dpa % dapd % reuters % AFP %

Social Affairs – Sub-Frames

2.86%

0.00%

1.43%

1.43%

2.86%

1.43%

4.29%

15.71%

31.43%

2.86%

4.29%

17.14%

1.43%

5.71%

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

Migration

Welfare

Social Legislation

Div/Mult.

Education/Reserach

Crime

Health Care

Entertainment

Sports

Demographics

HR

Lifestyle

Religion

Accident/Disaster

SOCIAL AFFAIRS – Actors

100.00%

0.00% 0.00% 1.43% 0.00%0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

Asia % ASEM % ASEAN % APEC % Asian Dev.Bank %

ENVIRONMENT – Sub-Frames

50.00% 50.00%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Internal % External %

DEVELOPMENT – Sub-Frames

16.67%

83.33%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

Aid Provider Aid Receiver

Framing Key Findings Frames differ in Degrees of Domesticity, Centrality and

Evaluation. Most popular Framing is Economy w. Sub-Frames

Business/Finance, followed by Social Affairs w. Sports, Lifestyle and Entertainment. Political framing is mostyl external to Asia.

Asia does not seem to be perceived as an important environmental or developmental actor oin Germany.