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MEDIA KITS2020Reaching German Audiences in 92 Countries
CONTENT
1. About us 2. Audiences
• Publication• Website exposure – Upcoming events• E-Newsletter – VietnamBrief – GIC/GBA Joint Newsletter
(monthly)• Vietnam Newsflash• Social Media: Facebook, Twitter, Instagram, YouTube and
LinkedIn• Sponsorship @ Event
3. Media channels4. Contact person
3
5
7
16
1. ABOUT US
The Delegation of German Industry andCommerce in Vietnam (GIC/AHK Vietnam)is part of the worldwide network ofGerman Chambers of Industry andCommerce (AHK) with 140 locations in 92countries.
Use our various platforms as well as numerousflexible sponsoring and advertisingopportunities to reach your relevant targetgroups in our international network.
WHO ARE WE
Since 1994, we continuously providesupport and enhance the businessrelationship between Germany andVietnam.
The GIC/AHK Vietnam is glad to assist youin implementing your marketing andbranding strategies in Vietnam andGermany!
25,000+MONTHLY PAGE VIEWS
3,700+EMAIL SUBSCRIBERS
8,000+ SOCIAL MEDIA FOLLOWERS
FACTS &FIGURES
AHK Vietnam
3800+ 200+ 1200+700+
2. OUR AUDIENCES
OUR AUDIENCES
350 German companies in Vietnam 140 locations of German Chambers of Industry and Commerce Abroad (AHK) in 92 countries 80 offices of German chambers of Industry and Commerce in Germany
German companies worldwide Vietnamese companies German and Vietnamese Government
and Ministries German CEOs, managers and decision-
makers. Associations and other institutions New entrants to the Vietnamese market German and Vietnamese Job-seekers &
Graduates
370German companiesin Vietnam
80consulting events in Germany4,000
event participants
1,000Vietnamese companies visiting & exhibiting in Germany
2,000requests yearly
150,000website page views per year
Key facts of the AHK Vietnam
14092
CONTENT
PUBLICATION - BOOKLET
PUBLISHING - DATA
TARGET AUDIENCES
Location Vietnam – in general and in ASEAN context Vietnamese – German relations Partners in Vietnam Events in Germany and Vietnam
2,000copies
Circulation
Language
Frequency
Channels
Online Version
annually
GermanGermany, Vietnam & worldwide
4,500+page views/ downloads in one year
German CEOs Industrial companies Trading and service companies Finance sector Associations and other institutions New operators to the Vietnamese market
We provide German investors and companies an overview on the current economic situation and development in Vietnam
It is a cost-effective way to reach a wide range of potential customers and partners Benefit from more visibility in our printed booklet, on our website, in our newsletter
and social media. Our combination packages ensure you optimal visibility on every channel. Simplified placing your ad in our booklet and benefit from our services, including one-stop support in other marketing channels of GIC/AHK Vietnam.
WHY CHOOSE US?
In all our essential events in Germany and Vietnam To all German interested parties worldwide To all our subscribers and clients/partners To all offices of German Chambers of Industry and Commerce
in Germany
DISTRIBUTION CHANNELS
REGISTRATION DEADLINE10 July 2020
3. MEDIA
PUBLICATION - BOOKLET
110 x 167 mm
File formats: .ai, .pdf, .jpg, .tif (min. 300 DPI)
110 x 80 mm
2
3
55 x 80 mm
4
55 X 55 mm
34
2
1
1
Specification for your printed ad inour Vietnam booklet
Ad price 2019 Added Value / Benefits - MORE VISIBILITY WITHTHE DIGITAL MEDIA CONCEPT OF AHK VIETNAM
AHK Vietnam newsletter
AHK Vietnam website AHK Vietnam social media
Logo with hyperlink in our monthly newsletter
Logo with hyperlink on our publication webpage
Banner ad in our social media channels (Facebook, Twitter, Instagram & LinkedIn) (text <60 words)
Cover page 2 (1 page A5 landscape)148 x 210 mm
VND 95,000,000 2 entries Yes 4 entries
Cover page 3 (1 page A5 landscape)148 x 210 mm
VND 75,000,000 2 entries Yes 4 entries
1 content page A5 landscape148 x 210 mm
VND 49,000,000 1 entry Yes 2 entries
½ page A5 landscape148 x 105mm
VND 24,000,000 - - 2 entries
¼ page A5 landscape74 x 105 mm
VND 18,000,000 - - 1 entry
Logo listing74 x 70 mm
VND 10,500,000 - - -All prices are subject to 10% VAT
New responsive web design
OUR VISITORS ARE FROM
10%
39%
51%
0% 20% 40% 60%
Others
Germany
Vietnam
25,000+ Monthly
page views
We daily provide detailedinformation about theeconomic and marketsituation in Vietnam andGermany, as well as ouractivities and events.
Currently, we launchedour brand newresponsive websitewhich simply adjusts toall devices from desktopto tablet and mobilephone.
WHY CHOOSE US?
Thanks to our redesigneduser interface, ourwebsite attracts moreand more viewers dailyand at the same timeenables your company toreach a wider range ofpotential customers &partners.
New responsive web design
1
2
1
3
Position Dimension Format Placement
Banner 200 x 48 pixels JPG, GIF (with Hyperlink) Event Calendar
Banner na na na
Logo na na na
POSITIO
N23
1
Responsive Newsletter VietnamBrief
3,700+Addresses
Frequency
Monthly
Mailing list
PUBLISHINGDATA
The German community in Vietnam
Vietnamese companies
We send monthly e-newsletter to reach
and to keep them informed about
Our top interested readers are
10%
10%
80%
0% 20% 40% 60% 80% 100%
Vietnam (local companies, students &graduates)
German companies in Vietnam
German companies in Germany
Readers in Germany
Business trends
Current Market information
All upcoming event in Vietnam
Newsletter VietnamBrief
Position Format Price
Title Tbc
Banner left column 120 x 120 pixels
Text on the right site
< 60 words
PRICE &PO
SITION
1
2 3
123
eNewsflash
Vietnam Newsflash is a regulare-announcement to keep interested
readers and German companies in Vietnam updated on
events & essential economic information.
Your advertisement will be placed in a designated area in our eNewsflash or you can even use the entire eNewsflashto introduce your company, products, services or events.
WHY CHOOSE US?
Social MediaOur visitors are from:
78%17%
GermanyVietnam
Within GIC/AHK Vietnam’s company page, your information will be updated on our social medias, including:
3,800+Likes
Post ( incl. Text & Pictures ) Price / Post
Facebook post (< 75 words) 9,000,000 VND (~ 360 €)
Twitter post (< 140 characters) 9,000,000 VND (~ 360 €)
LinkedIn (< 75 words) 9,000,000 VND (~ 360 €)
1,200+Followers
SOCIALNETWORK
200+Followers
700+Followers
All prices are subject to 10% VAT
Yearly, we organize numerous events according to different issues in Germany,
Vietnam and Asian regions with the intention to connect companies from the
EU, Germany, Vietnam.
We offer individual market information and market entry issues, especially for small- and medium-sized enterprises in Germany, who intend to establish their business in Vietnam.
EVENTS
Germany Vietnam Asian Regions
Beratungstage(Consultancy days)
70 -80 events per yearorganized by DIHK,
IHKs
German-Vietnamese Summit & Forum
Technical SeminarB2B Networking
events
Social events:- Oktoberfest - German ball
- German festival- German Football
Joint-Event:-DeutschenTreff
- Business Thursday
10 events per year
Sponsorship @ Events
Deutschen Treff
APK in Vietnam
Take the opportunity to explore the development potential of your company in Vietnam.
Please contact us for individual consulationregarding sponsorship opportunity.
4. CONTACT PERSON
Dao Thu TrangMarketing and Public RelationsGerman Industry and Commerce VietnamTel.: +84 (24) 3936 1897E-mail: trang.daothu@vietnam.ahk.dewww.vietnam.ahk.de
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