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Deputy Editor of Marie Claire SAKAREN ROBERTSON
marie claire is a compelling media destination that combines
provocative features and outstanding fashion to inspire every
woman who wants to ‘think smart and look amazing’
A global power brand
Marie Claire connects with 67 million women around the world!
34 international editions
18 lanGUaGes
53 Million CoPies sold YearlY
16 Million readers eVerY MontH
33 000 adVertisinG PaGes sold in 2015
26 WeBsites
32 Million UniQUe Users
19 Million FolloWers on soCial Media
Key Stats
*Sources: ABC:Jul-Sep 2015; AMPS: Jul 14-Jun 15; EM Ave. Oct 15; Social Media: 5 Nov 15; AMP Engaged Users: Oct 15; AMP Events Oct 14-Sep 15.
192 000PRINT READERSHIP
30 666TOTAL PRINT CIRCULATION
6.2READERS PER COPY
Marie Claire readers are engaged with Marie Claire as a brand rather than a flip through read, they are loyal
and committed.
The Marie Claire reader is fun… smart… stylish... compassionate… intelligent...urban... professional
(Avg/month)
HOUSEHOLD INCOME
R22 813
bLACk wHITE66% 18%
34AVERAGE
AGE 36%6-7
62%8-10
LSM
• The Marie Claire reader has a higher personal income than the Elle reader
• The Marie Claire reader is more likely to be a working woman than an Elle, Fairlady, Glamour or Grazia reader
• Marie Claire has the highest proportion of women who:- Own a tablet (27%) and are 284% more likely to do so- Shop online (70%) with 64% buying fashion, clothing, shoes and bags online- spend the most time on travel (56%) and are 70% more likely to travel
marieclaire.co.za
(incl VAT) Namibia N$29,90 Other countries R26,23R29,90
JAN/FEB 2016
SOUTH AFRICA
WHY THIS WILL
BE HER YEAR
Jennifer Lopez
SMART OFFICE FASHION, REBOOT YOUR PRINTS + SEXY NEW HAIR
‘I ESCAPED NORTH KOREA INTO A SEX TRAFFICKING HELL’
THE SA WOMEN
HIGH ON A TRIPPY NEW
DRUG
THE MANDY WIENER REPORT
REFRESHSTYLE
TREND FORECASTHOW YOUR DNA WILL CHANGE YOUR WORKOUT + IN BED WITH A SEXBOT
PLUS Chrissy Teigen, Lorna Maseko-Lukhele, Alicia Vikander
HOROSCOPESPECIAL
2016YOUR
0116_MC_OFC_CMYK_NOBAR.indd 1 2015/11/27 12:59 PM
marieclaire.co.za
(incl VAT) Namibia N$29,90 Other countries R26,23R29,90
JAN/FEB 2016
SOUTH AFRICA
WHY THIS WILL
BE HER YEAR
Jennifer Lopez
SMART OFFICE FASHION, REBOOT YOUR PRINTS + SEXY NEW HAIR
‘I ESCAPED NORTH KOREA INTO A SEX TRAFFICKING HELL’
THE SA WOMEN
HIGH ON A TRIPPY NEW
DRUG
THE MANDY WIENER REPORT
REFRESHSTYLE
TREND FORECASTHOW YOUR DNA WILL CHANGE YOUR WORKOUT + IN BED WITH A SEXBOT
PLUS Chrissy Teigen, Lorna Maseko-Lukhele, Alicia Vikander
HOROSCOPESPECIAL
2016YOUR
0116_MC_OFC_CMYK_NOBAR.indd 1 2015/11/27 12:59 PM
DATAbASE12 843
INSTAGRAM16 971
FACEbOOk30 288
TwITTER144 448
PINTEREST4 040
NEwSLETTER15 161
PAGE VIEwS152 902
UNIQUE USERS41 197
The power of fashion
• 66% say they like to keep up with the latest trends, fashions and styles
• 58% believe it’s worth paying a higher price for a well-known brand
Marie Claire’s fashion pages are the ultimate style bible for our readers, and is a unique mix of aspirational and inspirational,
combining luxury, bridge brands and high street
Presenting outstanding designers, famous photographers and top international models
83%say shopping makes their life
worthwhile
agree that advertising is a useful source of information
like to dress well and agree shopping is a pleasure
88%86%
POLKA DOTS
The classic polka dot is still
seriously cute – and back
with a bang. Full polka dot
looks are what you’re after,
like the sheer chiffon
maxi-dresses at Thakoon.
5
BU
RB
ERR
Y
SPOR
TMA
X
BU
RB
ERR
Y
THA
KOO
N
MA
RC
JACO
BS
DOL
CE &
GA
BBA
NA
PRA
DA
LOU
IS V
UIT
TON
BOT
TEG
A V
ENET
TA
BOT
TEG
A V
ENET
A
VALE
NTI
NO
SCARVES
The 70s feel of the season
means this sometimes
forgotten accessory is
making a comeback.
A scarf is small and simple
but has the power to bring
a whole outfit together.
DR
IES
VAN
NOT
EN
SAIN
T LA
UR
ENT
BOWSDesigners
interestingly
incorporated
a statement-
making bow into
their collections,
working it in to
the construction
of the garment,
as opposed to a
simple appliqué
detail. This gave
each piece new
dimension and
movement.
7
6
THA
KOO
N
6
DR
IES
VAN
NOT
EN
PATCHWORK
There is only one rule for print
this season: make sure you’re
wearing a lot of it. Prada, Lanvin
and Louis Vuitton showed plenty
of print, almost like a dreamy
patchwork quilt.
MARIECLAIRE.CO.ZA September 2015
90
GU
CCI
LOU
IS V
UIT
TON
8
0915_MC_088_099_Fash Catwalk Report FINAL.indd 3
2015/07/31 2:48 PM
18
MARIECLAIRE.CO.ZA 97
fashion
1818
ROMANCE
Every season has a
romantic story, and this
time it ’s the pretty blush
pinks and taupes that
can make any dress
instantly ethereal. Look
to feather-light fabrics
with loads of movement,
either slightly sheer or
with a subtle sheen.
SHADES OF RED
Give red a go for sunnies
and specs, as seen at
Versace, Emilio Pucci
and Carolina Herrera.
SHADES OF RED
Give red a go for sunnies
LITTLE
WHITE DRESS
Just as important as the
LBD, it is a wardrobe
staple this summer. Lace,
cut-outs or broderie
anglaise give a pretty and
very feminine direction.
HER
MÈS
VALE
NTI
NO
BCB
G
STEL
LA M
CCA
RTN
EY
CHLO
É
ALB
ERTA
FER
RET
TI
MIC
HA
EL K
ORS
VER
SACE
EMIL
IO P
UCC
I
MA
RN
I
TROPICAL PRINTS
Summer is no fun without a nod
to a tropical holiday. Marni’s
oversized palm print juxtaposed
with sporty silhouettes gave a cool
edge to this repeatedly referenced
paradise print.
17
19 20
ALE
XA
ND
ER M
CQU
EEN
MA
RA
HOF
FMA
N
0915_MC_088_099_Fash Catwalk Report FINAL.indd 10
2015/07/31 2:53 PM
Marie Claire’s fashion gives readers the keys to translate fashion trends, mixing affordable fashion with designer pieces
sHoWCasinG tHe season’s
keY trends
*Source: Universe: 136 000 Women Source: AMPS14 (Jan-Dec 14)
Marie Claire women know themselves sufficiently well enough to get excited about shoes!
• Marie Claire has the highest proportion of women who buy jewellery costing R700 +
The power of beautyMarie Claire beauty is reader-friendly, offering tips and solutions, plenty of expert advice and stunning visuals. Our readers invest in themselves
and will pay a premium for products that deliver. Readers act as influencers and advocates for the brands they believe in.
use lipstick regularly
use fragrance regularlyand are 158% more likely to buy fragrance
at a price point of R300+ (38%)
65%
81%
HaVe BoUGHt Make-UP in tHe Past 4 Weeks
54%
personally buy cosmetics
72%
Marie Claire has the highest proportion of women who:
• Are heavy cosmetic users (45%) and are 382% more likely to be heavy users
• Buy lipstick and eye make-up (52%) and 308% more likely to do so
67% of Marie Claire women bought
cosmetics in the past 4 weeks and are 233%
more likely to do souse facial cleansing
creams
55%
*Source: Universe: 136 000 Women Source: AMPS14 (Jan-Dec 14) *Source: AMPS 2015, Jul-Sep 15 ABC, Digital Stats = Oct15, Social Media 5 Nov15
87% use hand and body creams
regularly
January/february March april May June
the trend report issue
+ Horoscope
Special+
workwear
the big Fashion issue (Winter)
+ Bridal Special
+ Lingerie
+ winter Fashion
Trends
the big beauty issue+
Prix D'Excellence de la beauté
+ Make-up Special
+Accessories Edit
the hot hair issue+
The Great African Hair Debate
+ International Hair Trends
+ budget-friendly
Fashion
Marie Claire menGrooming Special
+ The New Guard
of Cool+
best beauty Advice from bloggers
+ Denim Special
2016 Calendar
July august septeMber october noveMber DeceMber
the investment issue
+ MC kids
+Invest in your Skin
Special+
workwear
the state of sex & gender
issue+
Sex & Gender Survey Results
+Women's Special
+The Classics
the big Fashion issue
(summer)+
Prix de la Mode+
Marie Claire's Little book of big Discounts
+MC womenswear
Event
the scent issue+
Shoes First+
Accessories Special
+Prix du Parfum
the body beautiful issue
+Holiday
Beauty Special+
Swimwear+
Sunglasses+
Health & Fitness
the luxe issue+
Prix De La Femme (Iconic Marie Claire
women)+
Watch Special+
Party Fashionand beauty
2016 Calendar
MOVEMENT! NOW A GLOBAL
priXfeMMe
DELA
inserts Delivery aD-
Paarl Media Cape, 10 Freedom Way, Montague Gardens, Milnerton, Cape Town, 7441. Contact Andre Hayes 021 550 2400
please note: Deliveries accepted Monday to Thursday, no later than 3pm. Deliveries accepted Friday, no later than 12pm. **Inserts must be delivered in boxes on pallets, securely packed and clearly marked with the name of the insert, number of inserts per box, weight of the box, number of boxes, name and issue date of the publication.
Material reQuireMentsAdstream (quickut) 011 799 7846Adsend (websend) 076 423 2187 / 011 712 5700Written to disk 21 St John’s Street, Gardens, Cape Town, 8001
Advertising rates
Technical Specs
Deadlines
Specifications
Pdf postscript files, high-resolution scans, cmyk at 300 dpi. Material is stored for a maximum of three months. When sending ads with white overprint/ knockout, the overprint should be off. Fonts and high-res images must be embedded. Type smaller than 12pt should not be knocked out on a four colour background. San serif type 7pts or smaller and serif type 12pt or smaller must be reproduced in a single colour.
issue aD Material DeaDlineon sale aD
booking
insert to factory DeaDline
FEB 2016MAR 2016APR 2016MAY 2016JunE 2016JulY 2016AuG 2016SEPT 2016OCT 2016nOv 2016dEC 2016JAn 2017FEB 2017
18 JAn22 FEB21 MAR18 APR23 MAY20 JunE18 JulY22 AuG19 SEPT17 OCT14 nOv19 dEC16 JAn
booking &briefing DeaDline
04 dEC27 JAn24 FEB 23 MAR20 APR25 MAY22 JunE27 JulY24 AuG21 SEPT19 OCT16 nOv07 dEC
11 dEC03 FEB02 MAR30 MAR26 APR01 JunE29 JunE03 AuG31 AuG28 SEPT26 OCT23 nOv14 dEC
15 dEC03 FEB02 MAR30 MAR28 APR01 JunE29 JunE03 AuG31 AuG28 SEPT26 OCT23 nOv13 dEC
16 nOv18 dEC01 FEB22 FEB 22 MAR25 APR27 MAY04 JulY01 AuG29 AuG26 SEPT24 OCT14 nOv
aD typeFull PAGEdPS 1/2 PG vERTiCAl1/2 PG hORizOnTAl1/3 PG vERTiCAl 1/3 PG hORizOnTAl
triM (MM)275 x 210275 x 420275 x 105136 x 210275 x 7094 x 210
type (MM)258 x 190258 x 380258 x 92127 x 190258 x 5986 x 190
bleeD (MM)285 x 220285 x 430285 x 115146 x 220285 x 80104 x 220
Advertorials include standard production AND photographic costs. No advertorials smaller than 1/3 page will be accepted.
r91 600 r45 800r33 900 r31 600
main book FULL COLOUR INSERTION
Dps full page 1/2 page 1/3 page * Rates include agency commission and exclude VAT
insiDe front cover (Dps)insiDe back cover outsiDe back cover* Rates include agency commission and exclude VAT
covers FULL COLOUR INSERTION
r520 r710r850
specifications:Maximum size: 265 x 200mm | Minimum size: 150 x 120mm
1 sheet (2 pages) 2-6 sheets (4-12 pages) 8-12 sheets (16-24 pages)* Rates include agency commission and exclude VAT
loose inserts COST PER THOUSAND
specifications:Paper: Minimum grammage: 100gsm Maximum grammage: 250gsm Bleed: 5mm all round | Trim: 285 x 218mm | Gutter: 3mm
r620 r840r900
1 sheet (2 pages) 2-6 sheets (4-12 pages) 8-12 sheets (16-24 pages)* Rates include agency commission and exclude VAT
bound inserts COST PER THOUSAND
Dps full page 1/2 page 1/3 page * Rates exclude agency commission and exclude VAT
r93 800 r46 900r34 100 r31 800
advertorial FULL COLOUR INSERTION
r108 600 r49 800r54 300
Contact DetailsGroup DiGital CommerCial manaGer
leigh Kinross 072 265 6533 leighk@assocmedia.co.za
DiGital aDvertisinG exeCutive
Caitlin Samuel 072 590 1928 caitlin@assocmedia.co.za
General manaGer (Ct) Marijke Cloete 082 775 3206 marijke@assocmedia.co.za
Digital rates and specifications
standard banners
section sponsorship
Webvertorial
content marketing
r350 cpM
Dependant on section traffic. Please request a quotation.
r10 000/ Month
r15 000/ Month
Articles require a blurb (max 20 words), body copy (this must be on-brand with section page; max 500 words) and 2 to 3 pictures (one will be chosen by the editorial team). Clients will re-ceive an author credit and click-through article linking back to client website. Only 2 changes are allowed - R250 per change thereafter
special rates on reQuest
beyonD the banner
This includes section sponsorships, wallpaper banners and creative advertising that requires extra development. Aspects of these elements subject to editor’s approval.
Video campaigns available. Contact the team for solutions.
Wa
llpa
per
160
X 60
0
leaDerboarD 728 X 90
content boX
300 X250
halfpage
300 X 600
Wa
llpa
per
160
X 60
0
Contact DetailsNAtioNAl sAles mANAger
Cilla Thompson 083 635 7643 Cilla@assocmedia.co.zaseNior Key AccouNt mANAger (coAstAl ct)
Tania Sabor 021 464 6266 tania@assocmedia.co.za Key AccouNt mANAger (JHB)
Nadine Erasmus 011 783 5500 nadine@assocmedia.co.za grouP ADVertisiNg coNtroller (ct)
Lynford Baker 021 464 6243 lynford@assocmedia.co.za
geNerAl mANAger (ct) Marijke Cloete 082 775 3206 marijke@assocmedia.co.za
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