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Media Philanthropy in Western Pennsylvania
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mediaimpactfunders.org
#MediaPioneers
National phenomenon
Tipping point: 2007-2009 • 100+ newspapers closed • Revenues down 1/3 to $37B • 12k journalists leave – or 17.5%
(Ali & Radcliffe, 2017)
Continued declines • 10% circulation decine 2016 • 35M subscribers vs 63M in ’73 • Ad revenue $18B vs $49B in ‘06
(Pew Research Center, 2017)
• Founded 2011
Sources: Pittsburgh Business Times, Pittsburgh Post-Gazette
Circulation: 181,058
11% Decline – 161,385
Print only – 42% decline, 104,274
Circulation: 179,695
45% Decline – 98,227
Print only – 60% decline, 72,674
Closed: McKeesport Daily News Mon Valley Independent Sold: Kittanning Leader Times, Connellsville Daily Courier, six weeklies
News Ecosystem
Trib Total Media WESA-FM
WPXI-TV
KDKA-AM
KDKA-TV
WTAE
Pittsburgh Quarterly
Pittsburgh Magazine
Post-Gazette
South Pittsburgh Reporter
WQED
The Jewish Chronicle
Pittsburgh Catholic
Whirl
Pittsburgh City Paper
News Ecosystem
Trib Total Media WESA-FM
WPXI-TV
KDKA-AM
KDKA-TV
WTAE
PublicSource
Eat That, Read This
The Incline
Pittsburgh Quarterly
Pittsburgh Magazine
Grant’s Hill
Post-Gazette
East End Print
South Pittsburgh Reporter
WQED
Patch
Pittsburgh Podcast Network
NextPittsburgh
The Jewish Chronicle
Pittsburgh Catholic
Whirl
Pittsburgh City Paper
StoryBurgh
Very Smart Brothas Sorgatron Media
What is a media desert?
• Places where residents lack easy access to “fresh, local news and information to inform and educate the public”
- (Ferrier, 2014, Introduction, para. 2)
Michelle Ferrier Ohio University
News Deserts – Two kinds
1. No traditional news outlets
2. Traditional news doesn’t care
Bucay, Y., Elliott, V., Kamin, J., & Park, A. 2017, Spring. America’s growing news deserts. Columbia Journalism Review. Retrieved from https://www.cjr.org/local_news/american-news-deserts-donuts-local.php.
McKeesport Daily News Last edition: December 31, 2016
Who cares?
When newspapers close… … civic engagement declines
Cincinnati Post Rocky Mountain News & Seattle Post-Intelligencer
RIP 2008
(Shaker, 2014)
News oasis?
• Youth CAST McKeesport • Empowering residents to tell their own
stories • Seniors, community leaders, citizens • Model that can be replicated
McKeesport Media Oasis • Point Park Micro Grant • Pittsburgh Foundation Pilot Grant
Rose. Thorn. Bud.
State Rep. Austin Davis
References Ali, C., & Radcliffe, D. (2017). New research: Small-market newspapers in the digital age. New York: Tow Center for Digital Journalism. Retrieved from https://www.cjr.org/tow_center_reports/local-small-market-newspapers-study.php Bucay, Y., Elliott, V., Kamin, J., & Park, A. 2017, Spring. America’s growing news deserts. Columbia Journalism Review. Retrieved from https://www.cjr.org/local_news/american-news-deserts-donuts-local.php. Ferrier, M. (2014). The media deserts project: Monitoring community news and information needs using geographic information system technologies. Retrieved from https://www.academia.edu/11469030/ The_Media_Deserts_Project_Monitoring_Community_News_and_Information_Needs_Using_Geographic_Information_System_Technologies Pew Research Center. (2017). State of the news media. Retrieved from http://www.pewresearch.org/topics/state-of-the-news-media/. Shaker, L. (2014). Dead newspapers and citizens’ civic engagement. Political Communication, 31(1), 131-148. doi:10.1080/10584609.2012.762817
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