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MEDIAKIT ENC 2013
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www.elnuevoconstructor.comspanish language specialized media inthe u.s. building industry
EL NUEVOConstructormediaKit 2013
85% keep the magazine as reference material.
84%have the authority to recommend, specify or purchase products and/or services
64%have at one time or another used the publication to contact a supplier
promote yourself in the leading hispanic construction media of the usa
we have credibility
the 36,000 subscribers are sure to be informed with the latest trends, products and services that will help
improve their business.
we help them grow
we lend support to those who are looking to expand and develop
business in the construction industry
we recommend the best products
information on the best materials and construction techniques help to
improve the final product quality
we care about worKer’s saFety
we help to improve all safety levels, decreasing accidents.
what maKes ourreaders trust our
content?
our highly segmented audience ensures an effective reach for your message.
el nuevo constructor has partnered with the most representative organizations in the u.s. hispanic building marKet
“what i liKe the most is the way the diFFerent articles about construction, Finishes, and new products are writen, and how
the magazine linKs them to the diFFerent stores that oFFer new technologies and tools.”.
luis F. bringas bringas cabinets.
u.s. hispanic construction target segments
source for all data: 2011 el nuevo constructor annual report.
19% architecture
woodwork
9% interior/Finishing
2% preliminary/structural
contractor
2% drywall
15% new home construction
9% new commercial construction
21% home refurbishment
5% commercial refurbishment
3% painting
2% ceilings / roof
8% agent / construction materials wholesale distributor
5% manufacturer
print magazines, websites, podcasts, & video converge in enc´s advertising proposals,
multiply the effectiveness of your message.
”el nuevo constructor
beneFits all the contractors that
speaK spanish. i thinK is a great
idea to give a lot oF inFormation about
tools and materials that may help
lower the costs oF construction”:
Faustino mancha Jr.Fauman construction
Fauman sunshades
advertisers get more readers per dollar invested
source for all data: 2011el nuevo constructor annual report.
... most likely to be sourced by our average reader.
recommended products
73% mastics, paintings, sealants
71% interior doors
70% products for facades
68% devices for bathrooms and/or kitchens
68% construction grade lumber
68% Frames for cornices and columns
65% products for grills and patio covers
65% Ceramic flooring
65% locks
65% drywall
60% materials for tiling
3 readers 29%2 readers 20%4 readers 16%1 reader 10%5 readers or more 10%
59% cabinets
58% construction grade prefabricated lumber
58% stone products
55% exterior doors
51% decorative stone
51% insulation
47% boarding
45% anchoring systems
45% home covering
45% tiling and paving produtcs
43% Floor/platform finishes products
3 readers 29%2 readers 20%4 readers 16%1 reader 10%5 readers or more 10%
www.elnuevoconstructor.comthe leading spanish language website in the u.s. building industry.
newsletters info-podcasts
24% excellent 21% excellent
39% very good 34% very good
32% good 37% good
5% poor 5% poor
˝EL NUEVO constructor has
greatly helped hcac reach national
recognition and support it has also
served as an important tool For
our contractors to better their
sKills not only in the Jobsite but
also as entrepreneurs
thanKs to enc For its valuable
PARTNERSHIP˝.
luisa moreno excutive director
national hispanic constructionassociation
53 percent of our readers visit our advertisers´websites looking for information about their products.
95 percent of respondents qualify those contents positively:
source for all data: 2011 el nuevo constructor annual report.
Issue [Vol.12 Nº 1] [Vol.12 Nº 2] [Vol.12 Nº 3] [Vol.12 Nº 4]
Close February 15, 2013 May 17, 2013 August 2, 2013 November 1, 2013
Business feature Legal requirements for starting
business
Guide to elaborate contracts
and agreements
Requirements for recruitment
of staff and management of
social security
Administrative tools for
effective project management
Residential cons-
truction feature
Report of the residential
construction market
Construction and improve-
ment of residential buildings
Structural adaptations for
disasters
Major mechanical (HVAC,
electrical, plumbing, water
conservation,
landscaping)
Renovation feature Insulation Trends in detailed finishes Retrofitting roof and floor Heating
Tools and
Techniques
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Safety first Protective equipment
according to the process: use
of tools
Protective equipment
according to the process:
excavations
Protective equipment accor-
ding to the process: masonry
Protective equipment
according to the process:
plumbing, electricity
Painting focus Corrosion Protection Waterproofing Coatings Architectural paintings Primers
Pro of the mont North West South East North East South West
Regular features Case study, connections, new
products and news
Case study, connections, new
products and news
Case study, connections, new
products and news
Case study, connections, new
products and news
Marketing Supplier Spotlight Litfocus
Induleads will help you find customers. Thousands of buyers visit our website every month to find qualified suppliers for their purchases. register now and get all the information you need to generate effective sales.
www.induleads.com
induleads
the lead generation engine
VisitOr QUaLifiEd bUyEr
LEad gENEratEd
The buyer shares needs and demographic daTa
induleads checks buyer's daTa
The lead be crossed wiTh cusTomer and iT be send
To buyer
how does it work?
areas of coverage
audio, video, lightingair-conditioners and refrigeration
constructionpaper and paper products
chemistry and related industrieselectronic security
travel, meetings and tourism
our top priority is to help you close more business
we are lead generation pioneers in latin america thanks to our unflagging focus in our customers’ success. our every-day goal is to ensure our programs help you to continue to grow.
more than 15 years of experience in marketing in latin america
we have been helping our customers all over latin america for the last 17 years. with a team of professionals with deep insight in the specific industries they serve, you can be assured the services you contract will have the result you hope.
we can guarantee you that:
any lead generated by induleads will be from a potential client qualified through a phone call by our team according to the specifications of your order,delivered via e-mail within the three days following their on-line processing.
you need it, they have it, we get you in touch with them.
Issue [Vol.12 Nº 1] [Vol.12 Nº 2] [Vol.12 Nº 3] [Vol.12 Nº 4]
Close February 15, 2013 May 17, 2013 August 2, 2013 November 1, 2013
Business feature Legal requirements for starting
business
Guide to elaborate contracts
and agreements
Requirements for recruitment
of staff and management of
social security
Administrative tools for
effective project management
Residential cons-
truction feature
Report of the residential
construction market
Construction and improve-
ment of residential buildings
Structural adaptations for
disasters
Major mechanical (HVAC,
electrical, plumbing, water
conservation,
landscaping)
Renovation feature Insulation Trends in detailed finishes Retrofitting roof and floor Heating
Tools and
Techniques
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Miscelaneous tools: reviews
and characteristics
Safety first Protective equipment
according to the process: use
of tools
Protective equipment
according to the process:
excavations
Protective equipment accor-
ding to the process: masonry
Protective equipment
according to the process:
plumbing, electricity
Painting focus Corrosion Protection Waterproofing Coatings Architectural paintings Primers
Pro of the mont North West South East North East South West
Regular features Case study, connections, new
products and news
Case study, connections, new
products and news
Case study, connections, new
products and news
Case study, connections, new
products and news
Marketing Supplier Spotlight Litfocus
enc editorial calendar 2013
12 months us$ 26.154 added services
6 months us$ 13.766 added services
3 months us$ 7.245 added services
plan 1 advertising options
4 issues
2 issues
1 issue
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 550words + image ]US$ 7.245 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 550words + image ]US$ 7.245 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 550words + image ]US$ 7.245 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
12 months us$ 17.000 added services
6 months us$ 8.948 added services
3 months us$ 4.709 added services
plan 2 advertising options
4 issues
2 issues
1 issue
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 250words + image ]US$ 4.709 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ included value ]
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 250words + image ]US$ 4.709 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicesupplier spotlight article[ 550words + image ]US$ 4.709 profile [included value]only offered once a year in corresponding issue.
new product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ not included ]website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
12 months us$ 17.000 added services
6 months us$ 8.948 added services
3 months us$ 4.709 added services
4 issues
2 issues
1 issue
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
plan 3 advertising options
12 months us$ 13.077 added services
6 months us$ 6.883 added services
3 months us$ 3.623 added services
4 issues
2 issues
1 issue
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
digital magazine advertisingcompany lead generation servicenew product publication[ 1x / month ] + [ 50 words + image ]us$ 2.898 / year [ included value ]supplier spotlight article[ 550words + image ]US$ 4.709 profile [Not included ]only offered once a year in corresponding issue.
website sponsorship [ 120 x 90 px]us$ 1.200 / year [ not included ]
plan 4 advertising options
12 months us$ 10.462 added services
6 months us$ 5.506 added services
3 months us$ 2.898 added services
extra services
value +30% value +20% value +10%
elnuevoconstructor.com - advertisng options
Web Portal Layout:
Newsletter Layout: Mailed every weeks
Web Portal Advertising [Run of Site]Monthly prices
1 month/each
6 months/each
12 months/each
leaderboard [728 x 90 px] $555 $527 $501
body [300 x 250 px] $333 $316 $301
banner [468 x 60 px] $250 $237 $226
Footer [728 x 90 px] $222 $211 $200
web sponsor [120 x 90 px] $100 $95 $90
web search sponsor $450 $428 $406
show room content with logo + contact information + 12 products + [maximum description 190 characters]
$550 $523 $496
only on the web
newsletter advertising
WEBINARS Price
supplier sponsored webinars: supplier provides speaker & content/publisher provides it platform & audience
$4,000
publisher webinars: publisher provides speaker & content/supplier participates in promotional campaign
$1,500
AdvERtISINg PodcASt Price
[banner 468 x 60 px + voice introduction ]it contains an interview with experts on current industry topics. it is produced in audio format for online listening or downloading, which lasts between three to six minutes.
$600
extra services
4x / monthUnit Prices
1 month/ 1x
6 months/ 24x
12 months/ 48x
banner - 1st position[468 x 60 px] $276 $262 $249
banner - 2nd position [468 x 60 px] $235 $223 $212
bánner - 3-5th position[468 x 60 px] $141 $134 $127
e-sponsor [120 x 90 px] $117 $111 $106
File speciFicationsinternet
Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code
Mega Banner [550x480 px] price Display
exclusive weekly campaign is loaded when you enter the portal, placed above the content with a duration of 5 seconds.
$2.500
advertising insertmake your company and products stand out ask your account manager about the different options.
adVErtisiNgiNsErt
Format: jpg, png, gif animatedMaximum size: 100KbPlease include “clicktag” and “getURL” code
suppliers´spotlight
buy a page of advertising and receive the adjoining page Free to spotlight your company and products. or buy a half-page and receive the remainder of the page to describe your products and services. Free to full-page or half-page advertisers in march/april issue.
materials required:• Color or B&W photograph / Transparency / image file (tiff, eps, or hi-res jpg)• Up to 500 words of narrative copy (250 words for half-page ad).• A $150 production charge will be assesed for material other than described above.
litFocus: product and literature showcase
your product & literature showcase is Free when you place your 1/4-page or larger ad in the corresponding issue.
the litfocus section compiles 8.5 x 6.5 cm advertisements that include:
• A 4-color reproduction of your brochure, catalog, product photo, ext.
• Up to 50 words of copy that will catch your sales prospect´s inmediate attention.
marKeting opportunities
speciality advertising opportunities
gateFold coverthe gatefold cover opens to reveal a two page spread advertisement.
lamination / Framingadvertisements can be laminated or framed for presentation at industry shows or for your office.
reprint services
we can reprint any news or feature article, product item or even you own ad message for you. From a single sheet to multipage brochures, we´ll customize a reprint to meet your needs.
reprints are an inexpensive way to develop high quality promotion materials. use them for custo-mer prospect mailings, to support show exhibitions, as a distributors / dealer support tool and as handouts.
about digital advertising
A color proof (printed or in a .JPG file) must accompany your digital ad.
supported applications: Quarkxpress, photoshop, illustrator, freehand, coreldraw
do not layout advertisements on display-only applications as word, porwerpoint, ms publisher, etc. web pages, web images or logos are not suitable for printing.
Resolution: 300 dpi saved as TIF o EPS (1200 dpi for logos / text reccomended).
do not use any compression as lzw, giF, or Jpg on your graphics.
color: only cmyK mode.
graphics and Fonts: include all linked graphics and fonts (printer and screen) on a separate folder.
do not send rgb images
all black text must be 100% black, no color combination.
about pdF
send only high resolution pdFs.
use the adobe distiller application to generate th pdF from the native file.
the distiller must have this minimun settings:
Compatibility with Acrobat 4.0 (Pdf 1.3).
no compression in any object.
no downsample on any image.
Embed all fonts (Be sure to include 100% of each font used).
general rate policy
terms of payment 30 day maximum, $ us dollars.
no cancellations accepted after closing for space reserva-tions. advertising materials due in miami, usa within 5 days after closing date.
commission of 15% of gross billings allowed to recognized advertising agencies.
on contracts not completed, earned rate will apply.
order accepted subject to change in rates on notice from publisher. advertisers may cancel or amend schedule at the time that rate revision becomes effective without incurring short rate adjustment provided contract rate has been earned up to date of cancellation.
max Jaramillopresident
manuela Jaramillovice president
sebastian Fernandez, vp sales and operations
ana maria restrepo, editor-in-chief
Fabio Franco,production manager
albeiro cortés,circulation manager
colombiaapartado postal 67-252medellín, colombiatel +57 [4] 448 88 64
europe23-c-10, avenue de la libertéF-59290 wasquehal, Francetel: +33 [0] 3 2098 1710
usa2455 sw 27th avenue,suite 200miami, Fl 33145, usatel: +1 [305] 285 31 33
mexicocircuito museos ponienteno. 29, dpto 101col. bellavista satélite54054 tlalnepantla,edo de méxicotel: +52 [55] 4170 8330
latin press, inc
usa+1 [305] 285 31 33
mexico+52 [55] 4170 8330
colombia+57 [1] 381 92 15
argentina:+54 [11] 5917 5403
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