Meetup state of seo 2013

THE STATETHE STATEOF OF SEOSEO

Will Hanke

WhereIsMyBusiness.com

6:30-7:00 Networking7:00-9:00 Learn + Q&A

Thank You for ComingThank You for Coming

• All the major Algorithm Changes of 2012• How you can avoid these penalties• What to do in 2013

Tonight We’ll Learn…Tonight We’ll Learn…

• Classes here every month• Always $10, only 30 seats• Special bootcamp next month – limited

attendance

Tonight’s Slides Will Be AvailableTonight’s Slides Will Be Available

Search Market ShareSearch Market Share

800Lb Gorilla800Lb Gorilla

January 2012January 2012

30 Updates2 Signifigant

Search+ Your WorldSearch+ Your World

Google+ Results IntegratedGoogle+ Results Integrated

““Top Heavy” PenaltyTop Heavy” Penalty

Hypocrites! Hypocrites!

February 2012February 2012

Localized Results in Major SearchesLocalized Results in Major Searches

March 2012March 2012

Symbol IndexingSymbol Indexing

@ & # +

Link Warnings in GWMTLink Warnings in GWMT

April 2012April 2012

Rumors of OOPRumors of OOP

April 24, 2012April 24, 2012

Low QualityLow Quality

Irrelevant LinksIrrelevant Links

Tag CloudsTag Clouds

Bad Link NeighborhoodsBad Link Neighborhoods

Keyword StuffingKeyword Stuffing

May 2012May 2012

WhereIsMyBusiness.comKnowledge GraphKnowledge Graph

Knowledge GraphKnowledge Graph

June 2012June 2012

July 2012July 2012

Site ClusteringSite Clustering

August 2012August 2012

Panda UpdatePanda Update

SERP Domain DiversitySERP Domain Diversity

Shrinking SERPSShrinking SERPS

September 2012September 2012

Exact Match DomainsExact Match Domains

yourdomain.net yourdomain.biz yourdomain.wsyourdomain-sucks.com yourbizname.com yourbizname-keyword.com keyword-keyword-keyword.com keyword-location.com yourcompetition.com yourcompetition.net yourcompetition-yourbizname.com yourcompetition-sucks.com yourcompetition-keyword.com keyword-city.com keyword-zip.com

October/November 2012October/November 2012

x Updates0 Signifigant

December 2012December 2012

x Updates1 ~Signifigant

Knowledge Graph LanguagesKnowledge Graph Languages

Other 2012 UpdatesOther 2012 Updates

14 Panda Refreshes2 Penguin Refreshes

Google Search in 2012Google Search in 2012

1.2 Trillion Searches146 Lanuguages

Top in 2012Top in 2012Whitney HoustonHurricane Sandy

What is SOPAOne DirectionElection 2012

Hunger Games

Going Forward: 2013Going Forward: 2013

The Year of Conversions Data

User Tracking Local

A Smart CompanyIn 2013 will:

Understand Their DataUnderstand Their Data

Plug Leaks – Call TrackingPlug Leaks – Call Tracking

Create Good, Create Good, ConsistentConsistent Content Content

Optimize Your Social ProfilesOptimize Your Social Profiles

Join Join and Use and Use Google PlusGoogle Plus

Visual Sites: Don’t Ignore Visual Sites: Don’t Ignore PinterestPinterest

Build Local ProfilesBuild Local Profiles

Build Local Pages (where relevant)Build Local Pages (where relevant)

Pay Less Attention to Keyword Pay Less Attention to Keyword RankingsRankings

Boost Their Online Marketing Boost Their Online Marketing Budget/TimeBudget/Time

Not Get Caught in This CycleNot Get Caught in This Cycle

Upcoming ClassesUpcoming Classes

Getting the Most SEO Out of Your Business VideosFeb 21

Digging Deeper Into Google AnalyticsMarch 21

Wordpress SEOApril 18

NEW: Two Upcoming BootcampsNEW: Two Upcoming Bootcamps

Optimize Your Business Listing for Local DominationFeb 12 – Only 4 Spots Left - $79Step by step instructions on optimizing your Google Places listingLearn tricks to push your business past other 'more established' brands

Website SEO Audit & Enemy ReconnaissanceMarch 12 – 8 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s) website. What SEO tools, websites, and software gives you the best advantage.

Thank You!Thank You!

314-496-8665

@WhereIsMyBiz

Meetup state of seo 2013

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