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MESSAGE FORMATS
W6: CHAPTER 6
OUTLINE/LEARNING OBJECTIVES
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 2
Describe the seven standard parts of a letter
The appropriate use of supplementary parts of a
letter
Format business letters
Address an envelope
Format memos and e-mails
Characteristics of stationery for letters, memos, and
envelopes
LETTERS
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 3
1. Letters-introduction
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 4
Used for external communication
Used for formal internal messages
to employees-internal
2. Standard Parts of a Letter
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 5
Heading
Inside address
Salutation
Body
Complimentary close
Signature block
Reference initials
Standard Parts of a Letter
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 6
2.1. Heading
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 7
2 parts:Letterhead or keyed return addressorganization name
complete mailing address
additional information-phone/fax number/email
DateHorizontally or vertically placed
Is different on pages other than the first
2.2. Inside Address
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 8
Keyed at the left
Include:
Receiver’s name and professional title
Department name
Company name
Street address
City, State, and ZIP code
2.3 Salutation
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 9
Begins one blank line below the inside
address
Eg: Dear Mr Wong,
or
Dear Yang Berbahagia Dato’,
Should match the first line of the inside
address
2.4. Body
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 10
The message section of the letter
Begins one blank line below the
salutation
No blank lines within paragraphs
and one blank line between
paragraphs
2.5. Complimentary Close
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 11
Examples:
Sincerely,
Sincerely yours,
Respectfully,
Placed one blank line below the last line of the body
2.6. Signature Block
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 12
Writer’s signed name
Writer’s keyed name
Writer’s title
2.7. Reference Initials
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 13
Show who keyed the letter
May also show who wrote the
letter if different than the person
who signed it
2.9. Supplementary Parts of a Letter
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 14
Attention line
Eg: Attention: Mr. John Q. Public, General Manager
Subject line
Company name in signature block
Enclosure or attachment notation
Copy notation
If extra copies are being sent to another person
Postscript
The usage of P.S:,
3. Punctuation Styles
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 15
Mixed punctuation Colon(;) after the salutation comma after the complimentary close Dear Mr Wong;
Hope you are doing fine.
Open punctuation no punctuation after the salutation no punctuation after the complimentary close Eg:Dear Mr Wong
Hope you are doing fine.
4. Letter Formats
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 16
Full Block
Modified Block
SimplifiedWhen receiver’s name, gender, marital
status is unknown
Salutation is replaced by subject line
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 17
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 18
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 19
5. Personal Business Letters
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 20
Written by an individual conducting business of a personal nature
Contain the same elements as a business letter
Eg: Job application, thank you letter
6. International Business Correspondence
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 21
Each country and culture may have a
unique business letter format.
Envelopes
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 22
Envelopes
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 23
Envelopes are also important..
Same colour and quality as letterhead
Large enough to hold letters and enclosures without
unneccessary folding
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 24
Elements in an envelope
Return address
Mailing address
Envelope notations
Eg: CONFIDENTIAL
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 25
Memos and emails
Ch 6 - 26
Memos and E-Mail
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 27
Memos and E-mail
Internal business communication
Less formal and shorter than letters
When used for external communication should be informal, not casual
Memo Format
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 28
To
From
Date
Subject
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accessible website, in whole or in part.
Ch 6 - 29
Memo Format
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 30
Stationery
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 31
Stationery
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 32
Size
Weight
Color
Quality
Envelope Paper
What Have We Learnt
© 2010 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly
accessible website, in whole or in part.
Ch 6 - 33
Writing and understanding a letter
Importance of envelopes
Memos and emails
Stationery
Recommended