Michael Jackson S This Is It

MICHAEL JACKSON’S THIS IS IT

SPHE, India

• Approximately 50o million records sold worldwide

•Most Successful Entertainer of ALL TIME per the Guinness Book of World Records

•Michael Jackson and Thriller- A worldwide pop culture phenomenon

•Member: Rock N Roll Hall of Fame

•13 Grammy Awards

• First Artist to truly embrace the visual medium and the ‘music video’.

•Responsible for making MTV a household name

•MTV’s Award for Video Excellence is named the Michael Jackson Video Vanguard Award.

•Thriller is the largest selling album EVER.

Impact of his DeathImpact of his Death

•Mourned all around the world…a worldwide media frenzy

•Impact felt on sales immediately

•A whopping 25% of the iTunes Top 100 was Michael Jackson songs, with 6 in the Top 10

•5 Million Albums have been sold worldwide since June 26th

•Michael Jackson is the highest selling musical artist in 2009…WITHOUT ANY NEW MATERIAL.

• 13 Million people have visited michaeljackson.com since June 26th.

In IndiaIn India•Dominated the Indian media and social networks

•All Stores were out of stock in 3 days

•Till Today Michael Jackson has the Top 5 selling albums in the country.

•Sales in 2009 are over 250,000 units in India. About 30% of SMI’s total international throughput, and approximately 10% OF THE TOTAL INTERNATIONAL MUSIC BUSINESS IN INDIA.

• Demand not confined to the Urban and Urbane…huge upcountry demand from counters like Mathura, Varanasi, Madurai, Vizag, and Raipur

•Key MJ markets are Mumbai, Chennai, Hyderabad, Bangalore and Delhi.

•Countless ‘tribute concerts’ across the country

•Shahrukh Khan, AR Rahman, Prabhudeva among those profoundly impacted by his death, and participated in tribute videos or concerts.

Michael Jackson’s This is It will offer Jackson fans and music lovers worldwide a rare, behind-the-scenes look at the performer as he developed, created and rehearsed for his sold-out concerts that would have taken place beginning this summer in London’s O2 Arena.

Chronicling the months from April through June, 2009, the film is drawn from more than one hundred hours of behind-the-scenes footage, featuring Jackson rehearsing a number of his songs for the show. Audiences will be given a privileged and private look at the singer, dancer, filmmaker, architect, and genius as he creates and perfects his final show.

The MovieThe Movie

•Content• Behind the scenes footage of the ‘This is It’ stage rehearsals• Interviews with friends of Michael Jackson• 3-D sequences originally filmed as part of the concert performance.

•Critically acclaimed all over the world,•First weekend Worldwide Box Office collection of $100 million. • The DVD & Blu-ray have over 1hr of extended footage..

The most anticipated Home Video release of the year.

The MovieThe Movie

Advantages of partnering the Home Video release:» Differentiate and own a Virgin space » Focused TG: SECA Males 25yrs+ .Ideal for pushing customized

communication .» Strong relevant reach in a cluttered environment at low cost per

contact.» Strong Media Support » Production Cost ours!» Premium Hollywood Home Entertainment properties» Audited Sales reports and Media tracking report

Deliverables:• Release Date – January 26th,2009. International release date.• Launch figures : 1 cr units including DVD, VCD and Blu-ray. • CO Branded: On- Air + On-Ground Support + Online Support• Product stickers and inserts.• POS : Presence across 150 top outlets, 6Metros and10 mini

metros• KEY ACCOUNT SPECIFIC CAMPAIGNS: Activations at Premium

outlets like Crossword/Landmark/Planet M/Rhythm House etc with access to there database of loyalty Club members.

• Planet M : 400,000 members.• Landmark : 275,000 members.• Crossword: 250,000 members.• Rhythm House: 50,000 members.

SUGGESTED PACKAGING STEELBOOK + SUGGESTED PACKAGING STEELBOOK + EXCLUSIVE BOOKEXCLUSIVE BOOK

Suggested instore environment

SAMPLE MEDIA CAMPAIGN

Media Plan

Branding SPACE at Retail

Retail Activations

Website Support- High Traffic Channels : Mails, Messenger, PR

KEY ACCOUNT SPECIFIC CAMPAIGNS

Example : International Exclusive Promotions with Landmark

Newsletters, Pos & Contest Forms

• Delhi– MGF– Select City mall

• Mumbai– R City Mall– Inorbit

• Bangalore– Forum Mall, Koramangala– Garuda Mall, Magrath Road– Bangalore Central

• Mangalore– Bharath Mall, Hampengatta

• Chennai– Citi Centre, Mylapore– Spencer Plaza, Anna Salai– Ispahani Centre, Nungambakkam

• Hyderabad– Hyderabad Central – GVK Mall, Banjara Hills

• Cochin– Bay Pride Mall, Marine Drive

Brand Presence at Mall activations:

EXAMPLE ACTIVATIONS:24 hrs MICHAEL JACKSON TRIBUTE in

MUSICLAND

Licensee fee:Rs 30/- lakhs only