Microblogging: Reaching New Audiences in New Ways Stephen Canner Brenda Clark Jason Eiser Amber...

Microblogging: Reaching New Audiences

in New Ways

Stephen CannerBrenda ClarkJason Eiser

Amber JarrellErica SwatzynaBrenda Williams

• 1990’s (Rise of the Internet)• Bloggers began to appear• Easily accessible to the

world• Early 2000’s (Platforms

were created)• Blogs become instantly

visible to an audience and microblogging was born

• A new transformation was started

INTRO

Traditional Publishing

• What is traditional publishing?• Is traditional publishing dying?• What other options are there?

Authors create a Manuscript, Query Letter, or Proposal

The work is sent to a literary agent

Negotiation is made on behalf of author, and paid a

percentage

Editor reviews work and either

rejects or accepts it.

Publishing house will buy rights if there is potential

for profit

What is Traditional Publishing

Is Traditional Publishing Dying?

• It seems that traditional publishing is slowly dying

• Forbes’ website notes there as been a transition in the last decade.

• Authors are looking at other methods of publishing

Microblogging

Other Publishing Options

• Self-publishing and subsidy publishing

• Microblogging

• Twitter Novels

• Facebook Novels

• Utilizing Cell Phones, Computers, or other electronic tools connected to the internet

A network service allowing people to communicate with others

• First introduced by Facebook in March 2006 then later in July by Twitter

Microblogging is a relatively new phenomenon

• Jaiku, Pownce, Myspace, Linkedin, and Friendfinder• Twitter is the most popular

Other companies now exist for Microblogging

What is Microblogging?

• Finding out locations and events

• Blogging about interesting things, activities, and building small communities with similar interests

Keep up with Social World

• Update important messages to staff

• Supports collaborative work• Helps employers gain more

information about a canididate

Organizational Efficiency in Business

Purposes for Microblogging

• Matt Steward and his problem while publishing “The French Revolution”

• Difficulty with publishing novels on twitter • (140 character limit)• Authors tailor their work to the twitter platforms• Lian Yue published his novel “2020” and composed it

specifically for twitter. • Easier for authors to interact with their audience.

TWITTER NOVELS

Easily accessible

Interactive literature

Compliments positive attributes

of literature

Alternative to the traditional form of

literature

Facebook