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Observatio
n
Lab:
Experientia
l
Learnin
g
Please Join Me on My Visit to: Sur La TableAll things CULINARY and GASTRONMIC for the Chef Wannabes among us
As you will soon see, it BEGINS WELL but quickly DETERIORATES!
HOW CAN I FIND
ANYTHING IN THIS
STORE?
More OVERSTIMULATION!!
COSTCO FEEL:
Sur La Table
Prices
BARGAIN BASEMENT ?
EEWW!!
Is this WALMART:
Seriously?
FIELD NOTES: Sur La Table
OBSERVATIONS NO room to navigate
isles Merchandise EXPLOSION CHEAP DISCOUNT
STORE VIBE Pricey, Colorful Stuff Minimal Customer
Service Urban Location Corporate & impersonal
FEELINGS/ACTIONS
Overwhelmed Crowded out Unsettled Distracted Over-stimulated I Don’t want to shop I CAN’T WAIT TO
ESCAPE THIS URBAN JUNGLE
NO PURCHASES MADE
Please Join Me on My Visit to: Columbia Sports Outlet Stores
A STORE FOR THE OUTDOORS!
I visited one URBAN and one SUBURBAN location to COMPARE and CONTRAST
Lots of Cool S
tuff to
Stay WARM
Adventurous M
EN
STAY WARM
ACTIVE WOMEN
GET WARM
Fleece but not F
leeced
STORE INSPIRES ADVENTURE
For ALL
FIELD NOTES: Columbia Outlet Stores
OBSERVATIONS Neat, well-organized
layout Lots of Colorful Gear Balance between
space/merchandise Navigable Helpful staff Promotes Active Lifestyle
and Adventure for all ages/genders
Quality Stuff @ great $ Corporate but NOT totally
IMPERSONAL
FEELINGS/ACTIONS
Relaxed Energized Intrigued Motivated Lingered,
touching/exploring stuff Desire for adventure Want to BUY THEIR GEAR! Signed up for REWARDS
CARD Bought STUFF $$$
COMPARE: Columbia Outlets URBAN: drew me in more with MORE SPACE,
better layout, more merchandise, more relaxed feel due to expansive spatial arrangement. Women’s/Children’s Clothing: UPSTAIRS Men’s, Shoes, Accessories: DOWNSTAIRS Modern Feel, Semi-Industrial Design, RENNOVATED
Older building- MORE CHARACTER Engaging staff but not in your face. Left with a bunch of gear (paid for it of course!).
SUBURBAN: less engaging, more eager to leave. Less promotion of active lifestyle. Less character of store and strip mall ambiance Sales people more rote and faux cheerful (bah
humbug) Did not spend money
Please Join Me on My Visit to NIKE Sports Outlet Store
A Store with PHILOSOPHY and COOL GEAR and DISCOUNT PRICES
WORDS TO SW
EAT BY
Be INSPIRED
PERSPIRE
RECYCLE
REPLACE
History Lesson
Motivate and Pay
FIELD NOTES: Nike Sports Outlet Store
OBSERVATIONS Motivate& Inspire,
Philosophy throughout Recycles Old Shoes Navigable/Organized Appealing & Colorful Approachable &
Accessible Shopping Helpful sales people Corporate but attempts
personalize Create NICHE spaces w/
SPECIALIZESD Merchandise
FEELINGS/ACTIONS
Excited Inspired Motivated Relaxed Cheerful Touch and Feel Linger in Store, Soak up
FUN VIBE Want to get active Want to (and did) buy
their stuff
Please Join Me on My Visit to: SOCK DREAMS
A Store where DREAMS about socks and gloves really do come true
SOCKALICIO
US
Is Alice WONDERLAND?
NOT JUST FOR:
The Can Can ?
TICKLE ME
WHIMSO
CKICALLY YOURS
Warm H
ands
Warm Legs
= happy heart
PHILOSOCKPHY 101
PHILOSOCKPHY 201
One of Many FUN
Purchases
FIELD NOTES: Sock Dreams
OBSERVATIONS TOUCH, TOUCH, TOUCH UNIQUE PERSONAL FEEL Creativity Personified Cleverly Arranged
Merchandise MAGIC & WHIMSY in
every corner For young and old, male
and female Wonderful repurposing of
space and storage units
FEELINGS/ACTIONS
Tickled Inspired Explorational Playful Amused Child-like Joyful Want to BUY (and I did) Got FREE SOCKS for
spending lots of $$ Want to LINGER and
hover
Please Join Me on My Visit to: TILDE Boutique
A Store embodying the essence of CREATIVITY in every way.
All products by Local Artists & Artisans
Much to
Explore
Hand Made
Hair Clips: SO PRETTY
Artistic Wares
And Artist’s Notes
RECYLE,
REPURPOSE,
& Create ART
FIELD NOTES: TILDE BOUTIQUE
OBSERVATIONS ARTISTIC and
ARTISANAL UNIQUE Educational Special Gifts Open, Airy Feel Museum-like Spacious Knowledgeable Staff
FEELINGS/ACTIONS
Curiosity Personal Delicate Reticent & Halting Senses Stimulated Cautious about Touching Conspicuous Can’t get lost in the
crowd or in the stuff Afraid to Linger
Discoveries: Some stores do more they just SELL wares,
THEY: MOTIVATE US INSPIRE US ENCOURAGE US EDUCATE US RECYCLE our old stuff REPURPOSE old things into new ones TICKLE us with WHIMSY, PLAY, and
POSSIBILITY TEASE our Spirits TOUCH our Hearts with CHILDLIKE WONDER Remind us of CREATIVITY at work
Some STORES: SELL a PHILSOPHY or LIFESTYLE along
with their goods; ENCOURAGE or DISCOURAGE us from
roaming, exploring, meandering about; OVER- or UNDER-whelm our SENSES via
mass or sparse merchandise, staff attention, and use of space;
Elicit and evoke POWERFUL EMOTIONS affecting our sense of well-being, equilibrium, and our purchasing decisions
To My SURPRISE The HIGH END store (SLT) felt like a mass
merchandised, discount chain that flooded the senses. Expensive toys were piled HIGH and DEEP, impossible to explore, appeared cheap. Urge to LEAVE, not LINGER
The DISCOUNTED OUTLET STORES felt inviting, attractive, artful, and welcoming with attentive staff, beautiful, well merchandised space, high quality well priced goods and a PHILOSOPHY encouraging HEALTHY LIFESTYLES, Role Models, and COMMUNITY SUPPORT. Urge to LINGER, not LEAVE.
Presented by:
Mindy Mechanic
“ The real discovery consists not in seeing new landscapes but in having new eyes” – MARCEL PROUST
DOLLARs SEPNT: $250
VALUE OF EXPERIENCE:
PRICELESS
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