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MJ Wylie, Johnson & Johnson
Nick Manzo, 1WorldSync
MJ Wylie, Global GDSN Deployment, Johnson & Johnson
Nick Manzo, Global Senior Director of Industry Development, 1 WorldSync
GDSN implementation, UDI Databases and
product data for hospitals
20 April 2016
GS1 Healthcare - DubaiJ&J’s GDSN – Global Impact20 April 2016MJ Wylie
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 100
Johnson & Johnson – A Global Presence
� Global Leader in Health Care
� More than 275
Operating Companies in 60 Countries
� Selling Products in more than 175 Countries
� Approximately 128,000 Employees Worldwide
1
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 101
Topics
�Johnson & Johnson & GS1 Standards
�GDSN value and our strategic position
�Leverage & extend GDSN Consumer lessons
�Value of GDSN for healthcare and hospitals
�A Call to Action to Healthcare Providers
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 102
GDSN a major component of global content strategy
� Treat product data as a highly-valued digital asset just as we treat our products
� Publish and maintain accurate product data for customers across the globe – via GDSN
� Leverage standardized language of GS1
� Ensure physical data to electronic data
� Enabler of end-to-end connected visibility
Collaboration between J&J and our customers has been critical for getting our data aligned and improving accuracy
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 103
J&J Consumer and Retail Success
�Over 10 years of GDSN with Consumer channelo Over 35K GTINs in 16 countries
o Both machine-to-machine and manual successful connections
o Understand and manage expectations; “attribute explosion”
o Customers will trust your data as your quality rises
o No customer is the same
�Lessons learned from Consumer channelo Collaboration between J&J and our customers has been critical for
getting our data aligned and improving accuracy
o Not one and done
o Continue the communications
o Understand the business needs
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 104
Medical Devices and Pharmaceuticals
�Supporting our Medical Device segmento Over 115K GTINs
o Across 9 countries - up 42% last year
�Lessons learnedo Collaboration with each hospital – imperative
o Whether manual or not – accurate data is king
o Always work to improve the quality
o Look for more customers – improve the connections
�Preparing for Pharmaceuticalso Work with GS1 and new users cases
o Current analysis to prepare pharmaceutical data
o To engage with pilots for that continued communication
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 105
Value for hospitals
Recognize accurate product data is a digital asset, a
highly valued asset for all stakeholders; can lead to o Improve eProcurement – Order to Cash processes
o Improve product recalls
o Improve your Warehouse & Inventory Management
o End-to-end enabler of improved connectivity across internal systems
o Improve your own catalog management (Materials Management)
o Accurate data; foundation of accurate electronic communications
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 106
Call to action
for Healthcare Providers
• Pick a manufacturer/supplier partner
• Pick a GDSN data pool partner
• Together pick a small step and start now!
Join us!Join us!Join us!Join us!
SUBGROUP NAME: REGION AND/OR PROJRCT | Confidential | Month 00, 0000
Confidential | 107
Thank you!
MJ Wylie
Global GDSN Strategy & Deployment
Johnson & Johnson
mwylie1@its.jnj.com
UDI & GDSN
Nick Manzo – Sr. Director Global Industry Development, 1WorldSync
® 1W or ldSync 2016
Growth of GDSN
� GDSN has seen enormous increase in active subscribers over the past 10 years…increase of 35,000 GLN’s
� Use of GDSN is not limited to just Business to Business engagement
� Use of GDSN to support regulatory requirements now becoming more prevalent.
� UDI has been an large driver of new GDSN suppliers
® 1W or ldSync 2016
GDSN & UDI
� The primary UDI driver is the US’s FDA regulation.
� UDI requires data to be submitted over a 4 year period (starting in 2014 and ending in 2018)
� Use of the GDSN provides suppliers the ability of a one to many solution
® 1W or ldSync 2016
How to take advantage
� UDI impacts your business by requiring strict controls on product data and product data processes.
� A number of Manufacturers who have put in place UDI initiatives are realizing the opportunity to leverage that data for additional initiatives.
� Providing data to Group Purchasing Organizations (GPOs), Hospitals as well as potentially new UDI databases.
� The GDSN’s ability to provide data to the FDA GUDID has driven a substantial increase in available data.
® 1W or ldSync 2016
� GDSN Healthcare GTIN Counts over 1.5M
— 1m+ Device GTINs
— 40k+ Pharma GTINs
— 400k+ Other Healthcare GTINs
� 2,788 Healthcare source GLN’s in GDSN
� GDSN Healthcare Resources
— http://www.gs1.org/healthcare/share-data
Healthcare in GDSN
® 1W or ldSync 2016
E-Comm
What that data consists of: Sample Touch points
Supply Chain
Marketing
Packaging
Sales
Regulatory
R&D
Consumer Affairs Master Data
® 1W or ldSync 2016
Seize the Opportunity!
� Data demand is increasing
� It used to be your customers asking, now it is governments, tomorrow will be your patients…
� Are you prepared?
� Treat the care of your product data the same way you treat the care of your actual products
� View your product data as an asset to be leveraged, not something that is viewed as a burden on your business.
� Leverage the UDI effort to support GDSN efforts both globally and regionally.
® 1W or ldSync 2016
Appendix
Sales: The Attribute Explosion ! (Core)
Base Unit of MeasureMaterial #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
116
The Attribute Explosion ! (Core, GDS)
Base Unit of MeasureMaterial #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec WidthSpec Length
Spec Unit
Merchandise HeightMerchandise Width
Merchandise LengthMerchandise Weight
Merchandise UnitWeight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product ClassificationGPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From
Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand GroupBrand
Sub-Brand
Flavor
Nutritional
Style
Package Name 1
Package Name 2Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable
Recyclable Package
Barcode Derivable
Lowest Level
Base Unit
Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private
Register with DataPool
Register with GS1
Audit Date
Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
117
The Attribute Explosion ! (Core, GDS, Supply)
Base Unit of MeasureMaterial #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net Weight
Net Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec WidthSpec Length
Spec Unit
Merchandise HeightMerchandise Width
Merchandise LengthMerchandise Weight
Merchandise UnitWeight Unit
Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product ClassificationGPC
UDEX
Primary Delivery Method
Coupon Family Code
Registration Status
Valid From
Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN 3
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand GroupBrand
Sub-Brand
Flavor
Nutritional
Style
Package Name 1
Package Name 2Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable
Recyclable Package
Barcode Derivable
Lowest Level
Base Unit
Consumer Unit
Invoice Item
Ordering Unit
Shipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private
Register with DataPool
Register with GS1
Audit Date
Deposit Code
Deposit Currency
Deposit State
Deposit Amount
Deposit Text
UPC Description
Signing Description
Item Description 1Unit Size
Unit UOM
Supplier Stock Number
Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type
Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind
Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty
Lead Time
118
Issuing Agency
Primary DI Number
Primary DI Number
Device Count
Device Count
Unit of Use DI Number
Labeler DUNS Number
Company Name
Company Physical Address
Brand Name
Version or Model Number
Catalog Number
Device Description
DI Record Publish Date (mm/dd/yyyy)
Commercial Distribution End Date (mm/dd/yyyy)
Commercial
Distribution Status
Device Subject to Direct Marking (DM), but Exempt
DM DI Different from Primary DI
DM DI Number
Secondary DI Issuing Agency
Secondary DI Number
Package DI Number
Quantity per Package
Contains DI Package
Package Type
Package Discontinue Date
Package Status
Customer Contact Phone
Customer Contact Email
Human Cell, Tissue or Cellular or Tissue-Based Product (HCT/P)
Kit
Combination Product
Device Exempt from
Premarket Submission
FDA Premarket Submission Number
Product Code
Product Code Name
FDA Listing Number
GMDN Preferred Term
Name
Definition
For Single-Use
Lot or Batch Number
Manufacturing Date
Serial Number
Expiration Date
Donation Identification Number
Device required to be
labeled as containing
natural rubber latex or
dry natural rubber (21
CFR 801.437)
Device labeled as "Not made with
natural rubber latex"
What MRI safety information does
the labeling contain?
Over the Counter (OTC)
Size Type
Size Value
Size Unit of Measure
Size Text
Storage and Handling Type
Storage and Handling High Value"
Storage and Handling Unit of Measure"
Storage and
Handling Low
Value
Storage and Handling Unit of Measure"
Storage and Handling Type
FDA Preferred Term Code
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High
Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Special Storage Conditions
Device Packaged as Sterile
Requires Sterilization Prior to Use
Sterilization Method
The Attribute Explosion (Core, GDS, Supply, Regulatory-FDA & Others)
Base Unit of MeasureMaterial #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net WeightNet Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec WidthSpec Length
Spec Unit
Merchandise Height
Merchandise Width
Merchandise Length
Merchandise Weight
Merchandise Unit
Weight Unit Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product ClassificationGPC
UDEX Primary Delivery Method
Coupon Family Code
Registration Status
Valid From
Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner
MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group
Brand
Sub-Brand
Flavor
Nutritional
Style
Package Name 1
Package Name 2
Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable
Recyclable Package
Barcode Derivable
Lowest Level
Base Unit
Consumer UnitInvoice Item
Ordering UnitShipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private
Register with DataPool
Register with GS1
Audit Date
Deposit Code
Deposit Currency Deposit State
Deposit Amount
Deposit Text
UPC Description
Signing Description
Item Description 1
Unit Size
Unit UOM
Supplier Stock Number
Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type
Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind
Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty
Lead Time
119
Issuing Agency
Primary DI Number
Primary DI Number
Device Count
Device Count
Unit of Use DI Number
Labeler DUNS Number
Company Name
Company Physical Address
Brand Name
Version or Model Number
Catalog Number
Device Description
DI Record Publish Date (mm/dd/yyyy)
Commercial Distribution End Date (mm/dd/yyyy)
Commercial
Distribution Status
Device Subject to Direct Marking (DM), but Exempt
DM DI Different from Primary DI
DM DI Number
Secondary DI Issuing Agency
Secondary DI Number
Package DI Number
Quantity per Package
Contains DI Package
Package Type
Package Discontinue Date
Package Status
Customer Contact Phone
Customer Contact Email
Human Cell, Tissue or Cellular or Tissue-Based Product (HCT/P)
Kit
Combination Product
Device Exempt from
Premarket Submission
FDA Premarket Submission Number
Product Code
Product Code Name
FDA Listing Number
GMDN Preferred Term
Name
Definition
For Single-Use
Lot or Batch Number
Manufacturing Date
Serial Number
Expiration Date
Donation Identification Number
Device required to be
labeled as containing
natural rubber latex or
dry natural rubber (21
CFR 801.437)
Device labeled as "Not made with
natural rubber latex"
What MRI safety information does
the labeling contain?
Over the Counter (OTC)
Size Type
Size Value
Size Unit of Measure
Size Text
Storage and Handling Type
Storage and Handling High Value"
Storage and Handling Unit of Measure"
Storage and
Handling Low
Value
Storage and Handling Unit of Measure"
Storage and Handling Type
FDA Preferred Term Code
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High
Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Storage and Handling Type
Storage and Handling High Value
Storage and Handling Unit of Measure
Storage and Handling Low Value
Storage and Handling Unit of Measure
Special Storage Conditions
Device Packaged as Sterile
Requires Sterilization Prior to Use
Sterilization Method
Reality!
Base Unit of MeasureMaterial #
Material Group
Prod Hierarchy
Gross Weight
Gross Weight UOM
Net WeightNet Weight UOM
Volume
Volume UOM
Height
Height UOM
Width
Width UOM
Depth
Depth UOM
GTIN
SAP Description
Primary UPC
Container Type
Product Type
Container Content
Product Percent Juice
Business Unit
MFG Code
Item Identifier
Pallet Stack Height
Trademark Family
Health Category
Product Sub-Group
Product Category
Graphics Specialty Base
Cluster
Cluster Material
Cluster Marketing Wrap
Container Specialty
Graphics Specialty
National Account Package Code
Nationally Priced
Vending
Deposit UPC
Spec Height
Spec Weight
Spec WidthSpec Length
Spec Unit
Merchandise Height
Merchandise Width
Merchandise Length
Merchandise Weight
Merchandise Unit
Weight Unit Target Market
Pack Value
Language Code
Virtual UPC Code
Ti
Hi
Product ClassificationGPC
UDEX Primary Delivery Method
Coupon Family Code
Registration Status
Valid From
Information Provider
Secondary Information Provider
Third Information Providerv
Fourth Information Provider
Brand Owner
MFG GLN 1
Tare Weight
MFG GLN 2
MFG GLN
MFG GLN 4
MFG GLN 5
Production Start Date
Shipping Start Date
Discontinue Date
Cancel Date
Net Content
Net Content 1 UOM
Net Content 2Net Content 2 UOM
Net Content 3 UOM
Net Content 3
Net Content 4 UOM
Net Content 4
Net Content 5 UOM
Net Content 5
CAW
Brand Group
Brand
Sub-Brand
Flavor
Nutritional
Style
Package Name 1
Package Name 2
Package Name 3
Package Name 4
Short Product Description
Medium Product Description
Large Product Description
Product Size
Package Type
Platform
Package Marked Returnable
Recyclable Package
Barcode Derivable
Lowest Level
Base Unit
Consumer UnitInvoice Item
Ordering UnitShipping Unit
Variable Weight
RFID Tagged
Suppressed UPC
Information Private
Register with DataPool
Register with GS1
Audit Date
Deposit Code
Deposit Currency Deposit State
Deposit Amount
Deposit Text
UPC Description
Signing Description
Item Description 1
Unit Size
Unit UOM
Supplier Stock Number
Department
Sub-Department
Item Type
Fineline
Sub-Type
Multi-Pack Indicator
Item Scannable
Supplier Number
Base Unit Retail
Base Unit UOM
Supplier Pack Cost
Segregation Code
Aerosol Indicator
Chemical Indicator
Composite Wood Level Code
Private Label Indicator
RPPC Indicator
Conveyable
Pesticide Indicator
CPSC Regulated Indicator
Packaging Type
Country of Origin
BarCode Type
Packaging Material Code
Material Code Agency
Ordering UOM
Selling UOM
Model Number
Trade Item Recall Ind
Return Goods Policy
Hazmat Classification
Environmental Identifier
Subject to US Patent
Item Contains Wood
Direct Consumer Delivery
Special Order Available
Is Security Tag Present
Order Qty Multiple
Min Order Qty
Max Order Qty
Lead Time
120
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