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You don't need a Mobile Strategy, your Strategy needs Mobile

Andrea Ramponi

Director Business Development & Partnership EMEA Netbiscuits

1 October 2012

Nothing is the same since the iPhone

Mobile is the first truly personal mass media

It is our permanent companion

It puts the Web at our fingertips 24/7

It empowers us to consume when we like

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Mobile vs. Desktop 2007 - 2015E (millions of users, gobally)

Source: ComScore (Morgan Stanley), Q1 2012

Mobile is a Real Game Changer

Consumers now use more than one device

Mobile services - one among many touch points

Combination of connected platforms and local devices

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Source: Yahoo Germany, February 2012

Web Usage in %

can imagine to use in the future

used for web access already today

But even Top Business is not Getting it Right

80% of FTSE companies do not yet support mobile devices on their corporate websites

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4.25 mobile content optimisation issues on average per page

Only 35% are using device detection to ensure their mobile content is correctly served

Basic failings in execution undermine mobile investment

Source: "How mobile-ready is the FTSE100?" Magus Research Ltd and Investis Ltd, Feb 2012 http://bit.ly/SzRXIt

Mobile Impacts on the Entire Business

Focus on Performance & Quality for Users

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Source: Masha Fisch, Google Mobile Ads Marketing, Sep 25, 2012 http://bit.ly/QFpIn1

Disappointed Mobile Users go to Competitors

1. Missed revenue opportunity

2. Loss of brand loyalty

3. Competitive disadvantage

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Source: http://www.webperformancetoday.com/2011/11/23/case-study-slow-page-load-mobile-business-metrics/

Mobile in YOUR Strategy Means People First

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Mobile is about people and corporate culture

Your business owners need to understand and embrace mobility: It is a part of everything – a horizontal in every value chain

It is paramount to understand your audience’s mobile use cases and determine how you serve them where and when they want it

Anchor Mobile in YOUR Strategy

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Mobile is also about process and technology

The challenge of mobile is how to harness diverse technology for the needs of your business

There is no one right solution: Mobility is a complex, multi-channel, multi-device and cross platform technology

Best Practice for YOUR Strategy

Quality – Provide the best possible user experience on the widest range of devices

Efficiency – Use standard technologies, leverage leading platforms and partners

Performance – Rely on infrastructure and services proven to be enterprise-class

ROI – Go Web-first to accelerate time to market, maximize reach, and cut costs

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Four things that DIY-solutions cannot sustainably guarantee

Five Key Trends to be Ready for

1. Mobile Device Proliferation

2. Web Access

3. Web Usage

4. Mobile Application Development

5. Move to Cloud

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Be integrative, be adaptive, be targeted

Why Customers Choose Netbiscuits

The global leader in web development cloud platforms

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Ease of use and speed of deployment

Best customer mobile web experience

World leading integration into top web service vendors

Most comprehensive, fully tested & quality-assured device library

Legacy &future technology protection with Adaptive Strategy

Lowest total cost of ownership

Thank You Andrea Ramponi

a.ramponi@netbiscuits.com

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