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Jason DaPonteManaging Director
+44 (0)7786 702 362
jasonpdaponte@googlemail.com
@jasondaponte #USCmobile
http://www.entertheswarm.com
@jasondaponte #USCMobile
Source: Wireless intelligence
The Promise:
Statistic: There are more of them than there are of us
2009: 4.b ACTIVE mobiles2010: 5b ACTIVE mobiles2010: 1b sold 2012: 6b ACTIVE predicted
(World population = 6.7b people)“Five billion phones means there are more than three times as many phones as personal computers”
Ben Wood Analyst,CCS Insight
News is a big part of the space…
… but not a growth area
If you look at problems like global warming, terrorism and [the need for] financial transparency, they can all be helped by computing power. Those are fundamentally information problems, and that's what computer science is about.”
– Eric Schmidt, GoogleMobile World Congress, Feb 2011
HeathBrandon on Flickr
Definition of mobile:
Any interaction with an audience member on a portable device or in a mobile situation
What makes mobile different?
Personal
Sociable
Portable
Immediate
Location aware
CONTEXT
So what is context?
Distribution
Wider reach
Constant dialogue with audiences
Reaching new global audiences
Content in mobile apps/platforms
Newsgathering
Journalist Lead: MoJo’s
User Lead: UGC
Data gathering/investigation
Opportunities for news organizations
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
News & Emergency alerts
Non-smartphone audiences
So what is this ‘mobile’ thing anyway?
Messaging isn’t just about txt-ingMessaging
Michael Jackson’s death
The story unfolded on Twitter and SMS in the UK and Europe – because audiences had gone to bed
Users told the story using the rules of social media; verified using professional media
http://www.flickr.com/photos/raouldraws/
Messaging
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
Mobile web
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
BBC World Service:Bangladesh Boat Trip
Mobile media
Mobile Reporting from Mobile World Congress
Mobile media
Long Way Down/Long Way Round
Mobile media
Mobile media
Mobile media
BBC: Shoot the Summer
The collaborative story of one summer’s festivals
Mobile was the tool that let users became participants; story creation was an event of its own
Mobile media
So what is this ‘mobile’ thing anyway?
Messaging
Mobile web
Mobile media
Apps/Widgets
Mobile News Gathering – The pros Apps/Widgets
Mobile News Gathering – New entrants Apps/Widgets
Apps/WidgetsMobile News Gathering – New tools
Audioboo Kyte – live streaming
Apps/WidgetsMobile News Gathering – New tools
Reel Director Splice
Thinking about the future
Thinking about the future
CrunchMeme.com
Jason DaPonteManaging Director
+44 (0)7786 702 362
jasonpdaponte@googlemail.com
@jasondaponte #USCMobile
http://www.entertheswarm.com
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