MOBILITY AS A SERVICE Project Reports · Pay for public/private modes of transportation and parking...

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MOBILITY AS A SERVICE

Project Reports

May 10, 2018

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Multi-modal, Multi Agency Trip Planner

On Demand Access

Personalized

Multi Modal Payment

ZIG™ Mobility as a Service Platform

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Culture Shift When public transportation becomes attractive to all citizens, not just for those without a car. ZIG enables transit agencies to become Mobility Managers.

Mobility as aService Platform (MaaS)Ride the bus, walk, bike or Uber - it’s your choice! Compare and plan for all your transportation options in one unified interface. Train, taxi, bus, car share, bike share, rideshare, public and private parking and more.

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Personalized & AdaptiveIf Netflix’s streaming content model were applied to urban transportation, how might that change the way citizens get around? Your personalized travel assistant plans your transportation based on where you go, when you go, how you go.

Metrics & AnalyticsMeasure everything from routes, time of day, destinations down to the most popular coffee shops.

Data AggregationStreams Real-Time ContentZIG is not just another multi-modal trip planner. ZIG aggregates and streams real-time third party data to enrich user experiences, improve information quality, and accessibility to commute.

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IntegratedMulti-Modal TicketingPay for public/private modes of transportation and parking in one unified interface. Leave your phone in your pocket. Cashless, paperless ticketing & payments...

Shared, Micro Transit & Fixed RouteAggregated view of availability and frequency of fixed-route and paratransit services.

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Get closer

than ever

to your

customers.

So close

that you tell

them what

they need

well before

they realize

it

themselves

. -Steve Jobs

Personalized MaaS Platform

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32% increase in bus

20% increase in rail

277% increase in trolley

12% increase in BRT

ZIG™ MaaS Platform Results

Overall 28% increase in trips planned

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Smart

City

Platform

Real-time Data Aggregation

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Frank T. Martin, Veteran of 40 Years in Transportation

APTA Hall of Fame 2016

General Manager, Chief Operating Officer, Director

• Miami Dade Transit

• Santa Clara Valley Transportation Authority

• New Orleans RTA

• Birmingham AL

• Richmond VA

Industry Insights on MaaS

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Funding & Technology

Staffing

Ridership, On Time Performance

Mobility ?

Research Findings - Technology Session

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Technology Usability

• CHK America Study conducted with public transportation customers

• We have eight seconds to provide useful answers to a customer’s questions before the consumer becomes frustrated and walks away.

• Cognitive workload in software usage is a barrier to people choosing public transit as a choice.

44%

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Funding

• Software Acquisition – Capital Costs

• Resource Allocation

• Paratransit and Fixed Route

Recommendation: MaaS as a SaaS Model

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Staffing

• Thought Leadership

• Competence

• Acquiring, Training, Development & Retention

• Succession Planning & Workforce Development

Recommendation: Renewed Focus On Personnel Resources

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On-time Performance & Ridership

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Mobility Management ??

• From Transit Operators to Mobility Managers

Embrace Technologies and Shift in Business Focus

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Any Questions?