Module 2 - Start and Grow Your Own Business Webinar

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We discussed which business basics you need to take care of before you open your doors for business.

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Start and Grow Your Own BusinessModule 2: Planning Your Ideal Business

Rita J. Cartwright, FounderRJ’s Internet Marketing Services

Start and Grow Your Own Business

“Should I Quit My Day Job?”

Start and Grow Your Own Business

“But I Need Money NOW!” 

In that case, you need to look for a business model that:

  You have already mastered and

have the skills to perform . . . or one that you can learn quickly

Start and Grow Your Own Business

Generates immediate cash

Start and Grow Your Own Business

Copywriter

Virtual Assistant specialist in an area starving for good ones. (E.G. Shopping Cart management, Autoresponder management, Project management)

Start and Grow Your Own Business

Graphics creator (creating buttons, blog headers, contact form graphics, etc.)

Start and Grow Your Own Business

What you can do

What you should be doing

What you need, in order to start up professionally and effectively

Start and Grow Your Own Business

How much people want to pay

How much you can command at your level of skill and expertise

STEP ONE: REALITY CHECK!

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Don’t say “but I don’t have twenty dollars a month for an Autoresponder service”. They say: “Hmm…How do I get an Autoresponder right now?”

Start and Grow Your Own Business

Don’t think within the confines of rigid, narrow boxes: (They leave that to born employees.)

Habitually step right outside and look at the boxes from all angles – inside and out.

Start and Grow Your Own Business

Researching free Autoresponders, to see if they’ll do the trick

Considering whether or not it’s worth giving up cream in your coffee to put in your Autoresponder fund (after you realize at the rate you drink coffee, you could easily free up twenty dollars a month!)

Start and Grow Your Own Business

Researching various reputable Autoresponder companies – and discovering that most of them have one-month free trials.

This allows you to set a goal of making at least $20 the first month to cover your next month’s fee completely.

Start and Grow Your Own Business

You want to be a virtual assistant. There are only so many hours in the day and one of you: Are you setting yourself up for just another job?

Start and Grow Your Own Business

Is yet another job with limited, one-track responsibilities what you want . . . or would you like to be a business owner, rather than your own employee?

Start and Grow Your Own Business

Visualize yourself with a fleet of VAs, further down the road.

Does this feel right or is it too intimidating?

Start and Grow Your Own Business

Do you think you could grow into this thought if you took it one step at a time and acquired the skills you need?

Or are you happy just serving clients yourself and making a smaller sum per week?

Start and Grow Your Own Business

How does your business model fit in with your dreams?

Your goals?

Will you expand your business by outsourcing tasks you don’t do as well?

Start and Grow Your Own Business

Outsource tasks you don’t do at all, just so you can offer them?

Will you hire more VAs or just outsource tasks to make your own specialized skill time stretch further?

Start and Grow Your Own Business

Reputation

Business model

Image

STEP TWO: PLANNING FOR ADDITIONAL STREAMS OF INCOME

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

$900 worth of copy for clients per week

$800 per week as a blog designer

Start and Grow Your Own Business

Two or three more VAs or copywriters

Another stream of income

Start and Grow Your Own Business

What is “passive” income?

It’s an income-generation system you set in place that keeps perpetuating itself once it’s properly set up and running.

Start and Grow Your Own Business

Unless you’re generating it anonymously or under a “pen” name,

keep your passive income stream related to your main business model,

so that it supports and grows that main model.

STEP THREE: PLAN TO INVEST IN COACHING OR MENTORING FOR YOURSELF

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Join a dedicated forum dealing with online marketing

or a membership site on online entrepreneurship.

Top-quality free forums

STEP FOUR: YOUR SALES FUNNEL

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Create a Sales Funnel

A Sales Funnel should be planned to achieve specific purposes at specific stages.

Each offering (product) builds on the previous one.

FEEDBACK AND GEL TIME

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Who do you share your dreams with?

Joining a mastermind-type forum

Listen to those you trust

EIGHT MISTAKES YOU NEVER WANT TO MAKE

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

1. Not performing adequate research into (a) the business idea (b) the potential market

2. Not identifying your target customer specifically enough

Start and Grow Your Own Business

3. Not making a business plan – even a rough outline

4. Not learning inflexible basics for your business model – such as local laws you need to observe, paperwork to be done, fees to be paid, restrictions for your business model

YOUR BUSINESS FINANCES

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Failing to set up a separate business bank account

Internal Revenue demands a dedicated account

Hire a bookkeeper

YOUR BUSINESS TYPE

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Sole Proprietorship

Basic types of business structures

Legal forms you need to display on your site

Tax ID or EIN (Employer Identification Number)

YOUR BUSINESS IDENTITY

Module 2: Planning Your Ideal Business

Start and Grow Your Own Business

Who you are

What you sell

What you do

Register your own name as a domain

Start and Grow Your Own Business

To provide contact details on your site

Box numbers are generally considered suspicious

Dedicated bank account

Start and Grow Your Own Business

If you’ve been in business for three (3) years or less, then this is a must have 4-modules course on Start and Grow Your Own Business.

Each module contains brainstorming worksheets and homework assignments. Pick up your copy at http://rjsinternetmarketing.com/startandgrowbiz.html for only $37.

Start and Grow Your Own Business

Q & A

Rita J. Cartwright, FounderRJ’s Internet Marketing Services