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MOVIE
MARKETING
PRESENTATION OUTLINE• Introduction• what is Pre release movie marketing• After release marketing• 7 P’S of movie marketing• SWOT analysis of movie marketing• Movie marketing key challenges• Movie marketing strategies
MOVIE MARKETING
Movie marketing is also known as movie advertising and movie promotion.
Marketing of a movie is as critical as that of a brand.
Marketing ensures that films get a grand opening.
PRE RELEASE MOVIE MARKETING
• What is Pre Release Movie Marketing?
• Movie industry largely depends on the audience for its revenue.
• More revenues to make money out of a movie than just its box office earnings. DVD releases, music launch, etc.
• Movie promos form an image or perceived quality of the movie in consumers mind.
• Effectively pushes the audiences to the theatres.
Ratings
1st day review/collection
Free tickets
Rumors
AFTER RELEASE MARKETING
Pre Release Movie Marketing
MOVIE MARKETING THE TYPES OF MEDIA USED CURRENTLY
7P’S OF MOVIE MARKETING
7P’S OF MOVIE MARKETING Product Price Promotion Place People Physical Evidence Process
SWOT ANALYSIS MOVIE MARKETING
MOVIE MARKETINGKEY CHALLENGES
Good Scripts
Ticket Prices
Clubbed movies
PROBLEMS ASSOCIATED WITH MOVIE MARKETING
Risky business
Piracy
Huge marketing
budget
Theatrical trailer
Official website
Press junket
Behind the scene clips
Publicity stunt
MOVIE MARKETING STRATEGIES
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