Music Australia Engaging partners and audiences Robyn Holmes, Curator of Music, National Library of...

Music AustraliaEngaging partners and

audiences

Robyn Holmes, Curator of Music,

National Library of Australia

•Cross-search functionality•Browse function

Do you want to find and Do you want to find and access…?access…?

Do you want to participate by…?

Do you want to find out about and be

directed to…?

Asking a reference questionRequesting ILL/DD

Contributing informatione-commerce for transactions

…

INTERACTIVE CENTRE

Information on -people, organisations

& industryresearch & events

related services

DIRECTORYTO

SERVICES & INFORMATION

Digitised content in - scores, sound, text, image

born digital

Catalogues and finding aids

AUSTRALIAN MUSIC RESOURCES

MUSIC AUSTRALIA SERVICE MODEL

Vision in 2001

Music Australia: key development decisions

• Discipline-based and across formats: all types of materials related to Australian music

• Bibliographic records and online objects

• Architecture designed to share data between LA/MA

• 2 MA databases: Resources and People/Organisations with single search interface

• Work across library and non-library sectors, including music organisations, specialist communities, research and arts projects

Aim

• To build an Australian music data-set across multiple, complex formats

• To generate online content and delivery systems across institutions

• To develop a sustainable service model with MA functioning as:– Content provider to Libraries Australia– Sub-set of Libraries Australia

Why Music Australia 2.0? (April 2007)

• Rapid and volatile music industry

• Copyright barriers to contemporary music

• Technology upgrades, fixes, enhancements

• User feedback (2006 NielsenNet//Ratings User Satisfaction Survey and Expert Usability Review)

• Google Analytics: more information about user behaviour

Who are our users? (User Satisfaction Survey 2006)

• User profile: – age 14-70: peak age 40-49; 65% users have tertiary qualifications

• Groups of users: – professionals 32%; artists 12%; researchers 9% – libraries/archives 10%; – students 16%, academics 9%

• Patterns of use: – 43% find site via search engines; – regional/rural 32%; overseas 20%– 65% use from home– high usage Saturdays and evenings

How are they using the site? [Google Analytics]

How are they searching?

Usage?

Page Views

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2005 2006 2007

Growth of content?

• 220,666 resources - 59,972 online• 4,815 people and organisation records

MusicAustralia Resources

0

50,000

100,000

150,000

200,000

250,000

Apr-05 Apr-06 Apr-07 (MA 1.0) Apr-07 (MA 2.0) Sep-07

Resources Online

New partnership, new audiences…

(destra Media, a leading Australian digital music distributor) • A growing ‘virtual’ collection direct from industry and

hot-off-press

• Breaks through copyright barriers: destra manages artist/publisher rights and licensing

• Music Australia e-commerce and download service: destra manages the transactions

• Aggregates artist information for contemporary music

• Towards a new ‘collecting’ and access model

Other key new features:

• New design, navigation and interface features that:

• Guide users more effectively• Bring functionality up a layer to the results set• Add life, colour and sound

• Enable navigation between track and album level records

silverchair

silverchair

rholmes@nla.gov.au

********

www.musicaustralia.org

rholmes@nla.gov.au