MyCampus - Pitch

02/01/2013

myCampusWhere Students and Universities Connect

Tuesday, February 5, 13

The Problem

MyCampus

UniversitiesStudents

Corporate Advertisers

Parents & Family

Alumni

Athletics

How can we enhance communication between universities and their

community?

The MyCampus Solution

! Direct, spam free pipeline to students

The Current Solution

! E-mail, student newspaper, texting

Tuesday, February 5, 13

The App Concept

! Full-featured Dynamic Web Serviced App with live content updates via web portal

! Athletics/Sports (Scores, Schedules)

! Photos/Video

! Push Notifications/Announcements

! Activities

! News

! Radio

! Events

! Deals

! Tours

! Maps

! Safety

! + More

Tuesday, February 5, 13

The MarketU

niver

sity

Size

Cost

! 6,500 Post-secondary institution

! 130,000 Public and Private Schools (K-12)

myCampus

Tuesday, February 5, 13

Competitive Advantage

! Self-promoting app

! Low fixed cost

! Speed to market

! Long term user managed service

! Advertising potential

! Turn-key mobile solution for Universities

Tuesday, February 5, 13

The Strategy

PHASE 1:Establish a foothold and

credibility in the Hawaiian Islands

PHASE II:

Hit the road

PHASE III:

Target remaining institutions and

implement advertising strategy

PHASE IV:

Target state-level institutions (DoE)

Tuesday, February 5, 13

The Finances

App Instances 1 5 50 500

Revenue 21k 107k 1m 10.5m

Operating Expenses 2k 10k 100k 1m

Pre-Tax Income 19k 97k 900k 9.5m

Break Even at 3

Sales! OPTION 1: Monthly Payments

! 3 Year Contracts (Monthly Payments)

! $99/month service fee after 3 year contract

! PAYMENT PLANS! $399/month = $14,364! $499/month = $17,964! $599/month = $21,564

! OPTION 2: Upfront Payment

! UPFRONT PAYMENTS! 15% Off Total Cost of 3 year contract. ! $99/month service cost will activate

after 3 years. ! = $12,209! = $15,269! = $18,329

Tuesday, February 5, 13

Advertising Revenue

Campus Run MyCampus Run

! Option to sell ad space to local small businesses

! Standard ad contracts

! Opportunity to cover purchase cost AND make Money

Example20,000 Students = $100/month

! Ability to group schools/users together to sell mass advertising to national corporations

! 100,000 users (Start Ad Campaign) Standard ad contracts

Selling Points1. Selective target market2. Value of 18-24 year olds

Tuesday, February 5, 13

The Opportunity

For The Team

! $50,000 + Salaries Investment

! iOS App Development (Initially priced at $37,000)

! Operating & Startup Costs ($5,000)

! Hard Cost for 5 app instances ($5,000)

! Initial Structuring of Legal & Accounting Foundation

! Little brother strategic partner with Digital Mediums and Boom! Ventures

For You

! 25% Ownership

! $50k return on investment after 10 sales

! Full time, equity-based sales force and fully-equipped management team

! New Boom! Venture market-ready product Q3 this year

! National brand recognition

Tuesday, February 5, 13

Questions?

Tuesday, February 5, 13

Old Slides & Attachments

Tuesday, February 5, 13

App Concept (Cont’d)

! A Low Cost Platform for Rapidly Deployable and Highly Scalable Customized Apps for small universities, colleges, private schools and public institutions (2-3 weeks to launch customized mobile app)

! Features Intelligent Advertising allowing massive college-audience targeting; providing exponential cash flow growth opportunities

! Self-promoting app: every university we sell to becomes an engine for promotion; driving downloads and engaging students

! Powerful Usage Analytics - learn more about your students, and where, how, why they are interacting with your application

! Managed: Design, Develop, Launch & Ready to Download

! Cost: $599/month (over 3 years) $99/month after that or $15k one-time and $99/month service cost

! Maintenance, Support, and Hardware/software Updates Included

Tuesday, February 5, 13

The Ad Multiplier

! The only app that specializes in capturing, engaging, and advertising via push notification and real-time mobile marketing to the college student

! A cost recovery mechanism for colleges and universities to offset expenses

! School offsets cost of app through campus deals

! We create and generate a separate sustainable revenue model through deals section

! Deals only! Push Notifications

! Cost and volume of mobile advertising exponentially increasing annually

! Schools will sell advertising within a mile radius

! Focus on app sales, then once we hit the 100,000 user mark, advertisement sales will begin. Exclusively targeting large corporations

Tuesday, February 5, 13

The Strategy

PHASE 1:Establish a foothold and credibility

in the Hawaiian Islands

PHASE II:Target the 1,400 4 year postsecondary institutions in the United States with a total enrollment less than 15,000. The prevalence of mobile apps dramatically decreases

below this benchmark. Gaining a strong foothold in this relatively untapped market segment will enable us to branch out into the rest of the market with credibility

and a more refined product offering.

PHASE III:Target the remaining 3,000

postsecondary institutions and the top 10% of the the 33,000 private

schools in the United States.  *

PHASE IV:Phase IV: Target School Districts and implement a comprehensive mobile

information communication between administration, teachers, and students. 

Tuesday, February 5, 13

The Team

Name Position Background

Lubuw Falanruw Chief AdvisorSerial Entrepreneur, Founder, Boom

Ventures, Digital Mediums, ActivityRez and Investor

Sean Carney Sales & Business DevelopmentFounder Elite Sports Academy,

Entrepreneur, Assistant Men’s Volleyball Coach University of Hawaii

Nick Heldreth Sales & Business DevelopmentEntrepreneur, Owner Heldreth

Enterprises, Oahu Party Bus & Sales Expert

Dan Bowe Product / TechnicalEntrepreneur, Mobile App Architect (6 years experience), Founder/Principal of

Nitecast LLC Real-time Events/Promos, Spatial Engineering M.S.

Tuesday, February 5, 13

0

1,250,000

2,500,000

3,750,000

5,000,000

2014 2015 2016 2017 2018

App Sales Advertisement Maintenance Total

Revenue Growth Model

Tuesday, February 5, 13