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Two Purposes
• To create a positive image of Hitler and the Nazi Party
• To create a negative view of those considered to be enemies, particularly Jews
Hitler’s Propaganda Methods
• Present simple themes in a repetitive manner
• Appeal to emotion rather than intellect
• Have broad appeal to the masses• Focus mainly on one enemy - Claim
that this enemy is at the root of all problems
Propaganda: Pervasive in Nazi Germany
• Images – Posters, Book and Newspaper Illustrations
• Spoken Word – Nazi Speeches and Radio broadcasts; Songs and slogans
• Printed Word – “Der Sturmer” ; Academic publications; School curricula
• Dramatic - cinema (i.e. Triumph of the Will; The Eternal Jew; Jud Suss); Party Rallies
Goals of Pro-Nazi Propaganda
• To portray Hitler and The Nazi Party as the saviors of Germany
• To connect the Nazis to a positive, idealistic vision of Germany’s future
• To portray the Nazis as confident, decisive, and overwhelmingly powerful
Goals of Anti-Jewish Propaganda
• To connect Jews to every problem facing Germany and every other group seen as opponents
• To reinforce traditional negative stereotypes about Jews
• To create a climate of contempt toward Jews• To dehumanize the image of Jews (to
facilitate discrimination, segregation, exile, and murder)
Jews as Aliens
“Only a racial comrade can be a citizen. Only a person of German blood, irrespective of religious denomination, can be a racial comrade. No Jew, therefore, can be a racial comrade.”
Point 4 - Nazi Party Program, 1920
The Jew as Eugenic Threat
“With satanic joy in his face, the black-haired Jewish youth lurks in wait for the unsuspecting girl whom he defiles with his blood, thus stealing her from her people. With every means he tries to destroy the racial foundations of the people he has set out to subjugate.”
Adolf Hitler - Mein Kampf
“The God of the Jews is Money. And to gain money, he will commit
the greatest crimes. He will not rest
until he can sit on the largest sack of money, until he becomes the
King of Money.”
The Jew as Capitalist Exploiter
The Jew as Warmonger
“If international finance Jewry inside and outside Europe should succeed in plunging the nations once more into a world war, then the result will not be the bolshevization of the earth, and thus the victory of Jewry, but the annihilation of the Jewish race in Europe!”
Adolf Hitler - January 30, 1939
Note the similarity between the portrayal of Churchill (who was not Jewish) and the antisemitic stereotype.
All Enemies are Jews!
Jews plotting to rule the world
The Protocols of the Elders of Zion
(Front cover of a French edition)
Dehumanizing Words
“We had the moral right, and the duty toward our nation to kill this people who wished to kill us. … We do not, because we were exterminating a bacillus, wish to be infected by that bacillus in the end and die.”
Heinrich Himmler - October 4, 1943
Dehumanizing Words
“Was there any form of filth or profligacy, particularly in cultural life, without at least one Jew in it? If you cut even cautiously into such an abscess, you found, like a maggot in a rotting body, often dazzled by the sudden light - a little Jew”
Adolf Hitler - Mein Kampf
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