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Important Notes
We accept Javascript and HTML ad tags. iframe ad tags are not accepted
Preferred third party vendors are Flashtalking, Doubleclick, Sizmek and CeltraWe do not accept Telemetry tags
Netmums will not accept creatives served from a 4th Party Ad Server
If any tracking other than impression pixels are required this must be discussed prior to booking
CPU usage must be kept to an absolute minimum so as not to impede page load performance. We may ask you to reduce file size or functionality of your creative if it causes performance issues
Netmums reserve the right to reject creative on grounds of quality, content sensitivity, messaging, functionality or anything else we deem as unsuitable for publishing even if the creative meets technical specifications
Netmums require that all creatives and tags be submitted 5 working days in advance of the booked live date to allow for testing and approval. Failure to adhere to this timescale may impact on the campaign live date
Mobile Ad FormatsMobile is developing all the time so if you have an idea that isn’t
on our list of formats just let us know. We have an in-house design team who may be able to turn your ideas into reality, giving
an amazing bespoke format for your brand.
Mobile MPU
Dimensions: 300x250
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Mobile MPU sits at the top of the site justbeneath the Netmums navigational bar
Mobile Half Page Unit
Dimensions: 300x600
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Mobile HPU, also known as a Double MPUsits in the same place as the standard MPU
Mobile Banner
Dimensions: 300x50 or 320x50
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Mobile Banner sits at the bottom of the sitejust above the Netmums footer
Mobile In-read Video
Dimensions: 320x200 but ideally should be built to resize to the screen
Accepted Files: MP4, ogg, or VAST redirect with one of these formats
Standard File Weight: 2Mb
Must have a clear play / pause button
The Mobile in-read Video expands within thesite content and forums
Mobile Interstitial
Dimensions: 320x480 or built to resize to screen size
Accepted Files: JPEG, GIF, HTML5 or Agency Redirect
Standard File Weight: < 50kb
Agency redirect files must have a clear close button
The Mobile interstitial format is a layer ad thatappears over content
Desktop Display Formats
While these are listed as desktop formats, as our site is responsive, some larger tablets may display these formats also.
We have an in-house design team so if you have an idea for an ad that isn’t listed here please talk to us as there is always the potential of a bespoke unit.
Formats
Billboard
Double MPU / Half Page Unit
Leaderboard
In-read Video
MPU
Expandables
In-banner Video
Billboard
Dimensions: 970x250
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Billboard sits at the top of the site below the Netmums navigation bar
Double MPU / Half Page Unit
Dimensions: 300x600
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Double MPU sits at the top of the right hand index
Leaderboard
Dimensions: 728x90
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The Leaderboard sits right at the top of the site adjacent to the Netmums logo
In-read Video
Dimensions: 620x350 but ideally should be built to resize to the screen
Accepted Files: MP4, ogg, or VAST redirect with one of these formats
Standard File Weight: 2Mb
The In-read Video expands within thesite content and forums
MPU
Dimensions: 300x250
Accepted Files: JPEG, GIF, HTML or Agency Redirect
Standard File Weight: < 50kb
The MPU sits at the top of the right hand index
Expandables
We accept expandable versions of all our standard ad formats
Billboard: 970x250 > 970x 500 (expands downwards)Double MPU: 300x600 > 600x600 (expands to the left)Leaderboard: 720x90 > 720x270 (expands downwards)MPU: 300x250 > 600x600 (expands downwards and to the left)
Initial file size as per standard, subsequent max polite file load: 200kb
Expand must be user initiated and include a clear click to close button
The Netmums navigation should open over the top of the unit in both collapsed and expanded state. We advise a z-index of 200
In-banner Video
We accept video in-banner units for all our ad placements
Initital file size as per standard, subsequent max polite file load: 200kb1.1Mb additional file size allowed for user initiated video
Video must contain a clearly visible Play / Pause button
Sound must be user initiated and include either a on/off button or a volume control
Frame Rate: 24fps
Site Takeovers on Netmums offer you the opportunity to reskin and “brand” either the homepage or section of the Netmums site.
During a takeover, each of our premium direct sold ad slots will be filled by your creatives, this form of advertising is high impact and
very effective at increasing brand visibility.
Takeovers
Types of Takeover
Homepage Takeover: Tenancy of all premium ad placements on the Netmums homepage plus the Coffeehouse forum landing page
Section Takeover: Tenancy of all premium ad placements on a specific section or subsection of the Netmums site
Site Entry Takeover: Also known as “first impression takeover” your ads will be the first to be seen on entry to the Netmums site (not including pages already roadblocked)
Impression Based Takeover: All premium ad placements will be taken by your brand and delivered on an impression basis
Takeover Formats
A Takeover comprises of the following ad units and these will be served across all devices dependant on screen size.
Background
Billboard
Double MPU / MPU
Leaderboard
Mobile Banner
Takeover Specifications
Skin Specifications:
Overall Dimension : 2000px wide x 1024px high
File Size: 200kb
File Type: JPEG
The skin is served under our site content and fixed to the screen. We advise the main messaging/imagery is kept within a safe area of 1280px wide by 600px deep. We accept a top gutter of up to 100px high and you must leave 1000px between both sides to allow for the site content
An example skin is available on request or if you provide a test creative we will load this into our AdServer and give you a demo link to view on different devices to allow optimisations
HTML 5 Specifications
A zip file is used to import an HTML5 creative.
Zip achitectureThe main HTML file must be named index.html (or .htm) and saved in the root of the zip file. Only one root directory is allowed.
Click countingIn the <head></head> section of the creative's main file (index.html), you need to include the following script:
<script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-2.1.js"></script>
Click Tag Variable
In the creative's main file (index.html), you also need to declare the variable "clickTag" and assign the clickthrough URL(s). The clickthrough URL is the URL, where users will be redirected when they click on the creative.
<script> var clickTag = "http://www.myclickthroughurl.com";</script>Continued on next page….
HTML 5 Specifications
Defining the click destination
When assigning a hyperlink to a clickable item on the creative (text, button etc.), you need to apply the following code:
<a id="clickArea" target="_blank"></a><script type="text/javascript">var clickArea = document.getElementById("clickArea");clickArea.href = clickTag;</script>
With this code it is necessary to wait for the initialization of the click counting library. The library must first replace the javascript clicktag variables before the ad can be rendered. To know when the initialization is completed, register the "init" function, which will callback when the click counting library has finished its task.
Continued on next page….
HTML 5 Specifications
Example:
<script>function init(){/* this is a custom function which starts building the ad */}sas.clicktag.register(function(){init();});</script>
An example HTML5 file that we know works with our AdServer is available on request to help with your own build. We do recommend that any HTML creative that we will be serving directly for you is given to us with a long a lead in time as possible to allow for any troubleshooting.
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