never grow old. never die

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the fall 2012 lookbook for emerging clothing company never grow old. never die.

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It all started in the summer of 2011. Two 20-something-year-old girls were stuck in a life-rut. They fell into the same routine every single day: wake up, go to work, eat, sleep, repeat. Nothing ever changed and nothing was ever exciting. These two girls had the creative potential to do whatever they wanted, and once had the energy to match. Adult-life moved in and didn’t want to make space for anything else. Then one night, the girls decided to take charge of their lives and not let the stress of growing up take over.

This is when “Never Grow Old. Never Die.” was born.

Our mission is to pluck the youth of America from behind their MacBooks and show them what living really is. As the young generation progresses, they seem to be falling into this technological trap where most of them never actually see the world around them. “Never Grow Old. Never Die.” wants to show our peers that living their lives to the fullest is something they only get to do once. This is our one chance to try everything, stay up late, and be stupid.

After all, we only get one life. We might as well start living it.

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never grow old. never die.fall2012.

WE SALUTE YOU.

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WE SALUTE YOU.- A C / D C

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FOR THOSE ABOUT TO ROCK:

“ l i f e i s e i t h e r a d a r i n g a d v e n t u r e o r

“ l i f e i s e i t h e r a d a r i n g a d v e n t u r e o r

“- h e l e n k e l l e r

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i just wanna skate.

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-jessica russell

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- s o m e t h i n g c o r p o r a t e

“ I ’ V E N E V E R B E E N S O L O S T .I ’ V E N E V E R F E L T S O M U C H A T H O M E . ”

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REDESIGN ME.STATE OF THE ART.

E R A S E M Y M I N D . R E P L A C E M Y H E A R T .

I W A N T T O S T A R T O V E R .

R E D E F I N E M E .T A K E M E A P A R T .CHANGE MY MIND. CHANGE MY HEART.

and let me start over.”

WW

- a l l t i m e l o w

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f o r m y t r u e g u i d i n g l i g h t s :n i c o l e & d r e w .

w i t h o u t t h e i r c o n s t a n t l o v e , s u p p o r t & i n s p i r a t i o n ,t h i s b o o k w o u l d n o t b e i n y o u r h a n d s .

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t e l l us how you never grow o ld . never d ie . • ngondc lo th ing . com • twi t te r. com/ngond_c lo th ing • ngondc lo th ing . tumbl r. com

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