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© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
New directions for mobile searchNew directions for mobile search
2007 3G CDMA North America Regional Conference2007 3G CDMA North America Regional Conference
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Service Discovery
Handset packaging includes marketing and instructions to access the service.
Users discover a comprehensive search experience.
Making operator search services easiest to access & promoting data services
Dedicated hardware real-estate makes operator service easier to access than any other.
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Mobile Web
Mobile Internet
Virgin Mobile Content/Services
Increasing the spectrum of available content by opening the mobile web
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Supporting the Mobile Web Development Community
Providing operator branded tools to help mobile websites with search engine optimization
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Relevancy
Operator behavioral data injected into the ranking algorithms*
Making operator search services more relevant for the subscriber*CTR data aggregated across multiple operators for a single search domain
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Paid Listings in Search
Paid listings (sponsored links)Premium placement: Only 2 ads per page, positioned above search resultsTargeted: Advertiser selects the keywords that relate to their product or servicePricing: Advertisers pay their own price by bidding in keyword auctionBilling: Performance-based (pay-per-click); advertisers pay only for results
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Category MatchesMusic [3]Mobile Web [32]Chat [1]News [2]
Classic Rock
Building paid search revenues while also expanding the content spectrum
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Integration of search and display advertising
~$10B market consolidation between search and display advertising companies
Search is the best indicator of interest for ad targeting
Search companies gain visibility into browsing
Mobile has unique advantages with such integrated services
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Ad supported location based services
Discovery: Local search from central search boxSearch in: City/state, zip, address, or nearby found locationRevenues: Pay-per-click, pay-per-call, banners, interstitials
© 2007 JumpTap, Inc. All rights Reserved. Confidential and Proprietary
Directions: Operator branded vsGoogle/Yahoo/Microsoft
Routes to market• Query composition• Phone types and associated users
Marketplace dynamics• User Experience• Advertiser Value
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